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Tag: VR

  1. Apple debuts new ‘Animoji: Taxi Driver’ ad for iPhone X

    Apple has debuted a new television ad for iPhone X…

  2. Why Apple is positioned to dominate the AR/VR headset market

    Despite being a relatively small and young industry, the market for virtual reality and augmented reality-based devices…

  3. Golfshot introduces Golfscape AR augmented reality feature exclusive to Apple’s iOS devices

    Golfshot’s augmented reality feature Golfscape AR is now available for all iOS users of the Golfshot app…

  4. I can’t wait to use a virtual iMac

    iPhones will eventually become trucks, the people who use them will do lots with them…

  5. Inside Cupertino’s upcoming breakthrough product: Apple Glass

    Apple is working on something big. And if all goes according to plan, that something could eventually replace the iPhone…

  6. Apple moves toward what could be its greatest victory

    Having played a lot of chess, I like to think about the probable strategy of secretive companies…

  7. Apple, LG and Valve did not invest in OLED display maker eMagin

    Magin Corp. Chief Financial Officer Jeffrey Lucas said on Monday that Apple Inc. didn’t invest…

  8. Apple joins LG, Valve, and others investing up to $10.6 million in OLED mini display maker eMagin

    Quietly, Apple has been bringing together a number of moving parts in its strategy around virtual and augmented reality hardware…

  9. The Apple’s TrueDepth IR camera offers a universe of possibilities beyond Animojis and Face ID

    More than two months after the iPhone X launch, it remains a conundrum…

  10. Apple, Facebook, and Google met with AR headset parts suppliers during CES 2018

    Companies are racing to be the first to get lightweight augmented reality glasses into consumers’ hands…

  11. Apple acquires Canadian augmented reality headset startup Vrvana

    As Apple reportedly ramps up work to ship an augmented reality headset in 2020…

  12. Apple working on rear-facing 3D time-of-flight sensor for 2019 iPhone

    Apple Inc. is working on a rear-facing 3-D sensor system for the iPhone in 2019…

  13. What problems will Apple’s AR glasses need to solve?

    Apple is developing AR glasses, and an OS to make them useful…

  14. Apple working on augmented reality headset running ‘rOS’ to ship as early as 2020

    Apple aims to have technology ready for an augmented-reality headset in 2019 and could ship a product as early as 2020…

  15. What you can’t yet do with the Apple eGPU dev kit

    As with any tech that’s shiny and new, my favorite thing to do is to try to see what cool things…

  16. Apple is hiring NASA engineers

    Apple is hiring former NASA and Tesla employees as part of a self-driving car initiative…

  17. Apple hires NASA Augmented Reality guru

    Apple has hired Jeff Norris, a specialist in the new technology from NASA…

  18. Leaked document details Apple employee eye injuries, hints at Apple AR glasses

    An incident report compiled by an Environment Health and Safety contractor working for Apple…

  19. Apple began working on augmented reality glasses more than a year ago, sources say

    Apple is gearing up to create a pair of augmented reality glasses that could one day replace the smartphone…

  20. Apple is working on several AR products, including glasses, but first in iPhone, sources say

    Investors impatient for Apple’s next breakthrough will be happy to know that Cook is very serious about A…

  21. Facebook has no plans to bring Oculus Rift VR to the Mac anytime soon

    While so many virtual reality hardware companies have been tasked only with selling…

  22. How Apple might deliver Augmented Reality on the iPhone

    Last year, a large consumer audience was introduced to AR via Pokemon Go…

  23. Apple CEO Cook sparks predictions of augmented reality in iPhone 8

    Apple Inc. CEO Tim Cook believes augmented reality will be as big for technology as smartphones…

  24. Apple’s iPhone 8 with embedded AR would mark a key transition point

    Beyond the well-understood feature upgrades like OLED and wireless charging…

  25. Apple CEO Cook offers clues to Apple’s Augmented Reality strategy

    Apple CEO Cook sees AR as a better technology than VR…

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