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  1. Apple CEO Tim Cook, one-time ‘operations genius,’ is a failure at operations

    Operations are supposed to be what Tim Cook does best…

  2. Imagining Apple’s post-iPhone future

    Apple’s reported plans to cut iPhone production by 10 percent in the first quarter of 2019…

  3. Is the cult of Apple over? Tim Cook faces a struggle to revive the spark

    Apple customers have previously been known for an almost fanatical devotion…

  4. Tim Cook’s defining moment as Apple CEO

    How Mr Cook and his team respond to the iPhone’s current crisis will reveal exactly what kind of…

  5. 2019 is make or break for Apple as CEO Tim Cook tries to save his legacy

    Cook and his management team failed to properly guide investors to slowing global demand for its most important product…

  6. Investors’ rights law firm investigates Apple’s earnings cut for ‘potential securities fraud’

    Apple and/or its executives may have issued materially misleading business information to the investing public…

  7. If Tim Cook’s all-hands meeting doesn’t fix Apple’s pricing, it’s pointless

    As yesterday’s surprise announcement of a significant holiday revenue shortfall made clear…

  8. CEO Cook issues memo to employees after Apple slashes revenue outlook for the first time in almost two decades

    CEO Tim Cook has issued a memo to Apple employees after Apple slashed revenue outlook for the first time in almost two decades…

  9. Apple’s earnings warning means CEO Tim Cook now has a major credibility problem

    Apple CEO Tim Cook and his management team should read the coverage of their mind-blowing warning…

  10. Loup Ventures: We continue to expect AAPL to outperform the rest of FAANG in 2019

    Apple reissued lower guidance for the Dec-18 quarter (8% below Street expectations), citing soft iPhone sales in China…

  11. Open thread: Does Apple need new leadership?

    Does Apple need new leadership?

  12. Apple’s newest Mac Pro turns five years old today

    Today marks the fifth anniversary of Apple’s last update to the Mac Pro

  13. 2018: The year Apple finally remembered its extreme pro users

    Having very extreme products meets the needs of extreme users, who are often taste-makers and key influencers…

  14. Apple may offer a sneak peek at their new ‘modular’ Mac Pro during October 30th special event

    The much anticipated and even more desired modular Mac Pro may be shown in a sneak peek…

  15. Happy 7th birthday Final Cut Pro X – better is not enough

    Final Cut Pro X 10.0 was launched 7 years ago today….

  16. Apple’s 2013 Mac Pro, five years later

    On June 10, it will have been five years since Apple first showed off the iteration of the Mac Pro…

  17. Amazon moves closer to overtaking Apple as most valuable U.S. company

    Amazon.com‘s market value jumped on Friday morning after its latest earnings report…

  18. Can Apple still make pro hardware?

    For many years, Apple was at the top of the creative pro hardware world…

  19. Why can’t Apple keep their products up-to-date?

    The new Mac Pro won’t be coming until 2019. The next Mac mini doesn’t even have a public timeline…

  20. Why is it taking Apple so long to update the Mac Pro?

    A year ago Apple responded to cries from pros using Mac hardware and held a damage limitation press conference…

  21. The Mac mini Pro: It wouldn’t take much for Apple to make the Mac mini into a modern, professional-level machine

    Think about the 2012 Mac mini. It’s the last nearly perfect desktop machine Apple has introduced…

  22. Apple’s latest announcements about the modular Mac Pro really ramp up expectations

    Apple has been rather quiet about an all-new Mac Pro it first teased a year ago….

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