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Apple and Mac News

Oct 31, 2014 - 10:56 AM EDT — AAPL: 107.505 (+0.525, +0.49%) | NASDAQ: 4627.855 (+61.717, +1.35%)

Tag: Super Bowl

  1. Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’

    Apple’s iBeacon location sensing technology, based on the Bluetooth radio…

  2. Why Apple’s iBeacon technology is ahead of the pack

    iBeacons will transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate…

  3. Apple’s new Mac video wins Super Bowl ad race without even trying

    Apple was notably absent from the Super Bowl ad slots Sunday…

  4. Apple’s iBeacon heralds dawn of ‘nudge’ advertising

    Personalized ads, which deliver sophisticated, individualized mobile…

  5. Verizon to stream Super Bowl live via LTE Multicast

    Verizon Wireless will fulfill a vision it revealed a year ago by streaming the 2014 Super Bowl live…

  6. NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium

    The Super Bowl remains the biggest mass-market advertising event…

  7. Apple’s Super Bowl past, present, and future

    With the 2014 edition of football’s biggest game, and advertising’s biggest stage, approaching…

  8. Apple plotting first Super Bowl spot since 1999, ad legend Lee Clow hints

    hough Apple’s seminal ‘1984’ Super Bowl ad is widely credited…

  9. NBC: Vote for your all-time favorite Super Bowl commercial; Apple’s ‘1984’ ad among the choices

    The Super Bowl is less than a week away!

  10. Fox to stream Super Bowl XLVIII live via iOS app for iPhone, iPad, iPod touch

    The Super Bowl will be live-streamed to iOS users who…

  11. Did Samsung’s Super Bowl ad make a difference in its battle with Apple?

    Samsung’s Super Bowl ad got a lot of good press but did it increase…

  12. Apple unveils shortened AppStore.com URLs in stealth Super Bowl debut

    Apple quietly launched a new product effort during someone else’s Super Bowl ad…

  13. Samsung tries another Super Bowl ad as Apple once again eschews

    As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII…

  14. Nielsen: Samsung’s Super Bowl ad that mocked Apple iPhone users forgotten by most viewers

    The Super Bowl showdown taking place during the game’s commercial breaks emerged with a clear winner this year…

  15. Jim Cramer: The Best Super Bowl ad was for Apple – and they didn’t pay a cent

    One ad struck me as the most honest, most riveting and most compelling of all…

  16. Why didn’t Apple advertise during the Super Bowl?

    Apple is not mentioned at all during the rather thrilling contest between…

  17. Apple iPad invades Super Bowl parties

    millions of folks in the U. S. headed to parties dedicated to the Super Bowl…

  18. Steve Jobs inspires Best Buy’s Super Bowl ad

    Until Steve Jobs died, Best Buy Co. was plotting a familiar course for its Super Bowl ad…

  19. Biggest 2011 Super Bowl ad loser Android’s lesson: Don’t mess with Apple

    The game’s biggest losers, the brands whose buzz got worse after the game…

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