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  1. Apple: What the past and present tell us about the future

    Apple has massively rewarded those who took the risk of owning the stock over time….

  2. Gene Munster: Apple’s latest reinvention is Apple as a service

    We are now in the midst of a four step transformation process: from news to knee-jerk to indifference to enlightenment…

  3. Analysts see Apple’s long-term potential despite recent overwrought selloff

    Apple Inc. analysts expect continued volatility as the company grapples with the prospect…

  4. Apple is finally paying for its hubris or something

    Just a few months ago, Apple announced its new phones, iPhone XR, along with the XS and XS Max…

  5. The pessimism and hypocrisy surrounding Apple is endless

    For some time now, analysts and tech pundits have demonstrated an uncanny ability to view encouraging news about Apple…

  6. Here’s why Apple is ending unit sales reporting of Mac, iPhone, and iPad

    Unlike any other major consumer electronics company, Apple has long detailed quarterly unit sales…

  7. Billionaire CEO Benioff foresees several years of strong growth for U.S. economy

    A record $7.9 billion was spent on Cyber Monday this year, up 19.3% year over year…

  8. Apple said to cut iPhone production orders for second time

    iPhone supply chain partners are expected to see their revenues decline starting November on Apple reducing orders…

  9. A look at past declines in Apple’s stock indicates this rout has further to go

    Apple shares have lost more than quarter of their value in less than two months…

  10. RBC cuts Apple price target citing ‘data points around soft iPhone demand from supply-chain and others’

    Apple Inc.’s price target was trimmed by RBC Capital Markets on Tuesday…

  11. The end of iPhone, Mac, and iPad unit sales reporting is not bad news for Apple

    Apple raised eyebrows when it announced it would no longer be detailing quarterly unit sales for iPhone, iPad, and Macs…

  12. Microsoft briefly passes Apple in market value

    For the first time in years, Apple Inc. gave up its crown as the world’s most valuable publicly traded company…

  13. Is Warren Buffett adding to Apple under $175?

    The market is punishing Apple for removing sales guidance on iPhones…

  14. Explaining the recent Apple selloff, and why the stock looks undervalued

    Apple’s stock has seen a sharp sell-off in recent weeks…

  15. Apple is no longer worth anywhere near one trillion dollars

    Apple’s value has fallen by more than $220 billion over the past few weeks…

  16. Why the bad news on Apple keeps on coming

    It’s not just your perception that Apple can’t catch a break…

  17. In the darkest hour of Apple’s ‘white-knuckle period,’ some investors are loving it

    At least one investor is clear: Buy aggressively on the dip…

  18. Apple is having its worst month since the financial crisis, but the long-term trend appears intact

    Apple is getting crushed again this week…

  19. Morgan Stanley affirms $253 price target on Apple shares

    Morgan Stanley affirmed its overweight rating and $253 price target on AAPL…

  20. Misreading Apple’s supply chain and iPhone XR demand

    Apple’s supply chain scale is truly unprecedented…

  21. Apple supplier AMS cuts forecast

    The new AMS guidance suggested between 11 and 18 million fewer iPhones would be produced in the fourth quarter…

  22. Apple: Ignore the noise

    Apple makes for one of the safest long-term investments available in the market…

  23. Apple falls into bear market territory

    Tim Cook opened up Pandora’s Box by pulling the unit metrics on iPhone shipments…

  24. Don’t panic about iPhone sales just yet

    Less than two months after Apple refreshed its smartphone lineup…

  25. New iPhone XP sales may be showing some signs of weakness, but that might be good news for Apple

    Is interest in the new iPhone XS and iPhone XR smartphones weaker than for previous releases?

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