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Tag: premium pricing

  1. Did Apple make a big mistake by canceling the 4-inch iPhone SE?

    Did Apple make a key mistake by pivoting towards the luxury high margin smartphone market by sacrificing the iPhone SE line?

  2. No one wants a ‘cheap’ iPhone: Apple sells premium products

    Apple, for better or worse, is a premium products manufacturer…

  3. Apple outgrew unit sales

    In 2014, Apple management surprised many by announcing they were not going to disclose Apple Watch unit sales…

  4. Has Tim Cook lost control of the Apple narrative?

    Apple Inc. has found itself in the strange position of having joined the ranks of those companies…

  5. Are higher-priced products bad news for Apple’s future?

    Apple has launched a bevy of new products this fall, from iPhones to iPads to Macs and more…

  6. Morgan Stanley: Apple’s services will grow to over $100 billion per year in 2023

    Katy Huberty from Morgan Stanley has taken a deep-dive into Apple’s services market segment…

  7. Apple lost the perception game in the short term

    It has been almost a week since technology giant Apple reported its fiscal fourth quarter results…

  8. Proof of Apple’s pricing power wasn’t enough to assuage the market

    One of the unsung heroes of the stock market so far this year had been Apple…

  9. Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets

    Big companies attract big attention, and none quite as much as Apple…

  10. Apple learns a lucrative lesson

    Last year, Apple introduced a trio of new iPhones…

  11. Competition is shifting to the high end

    When I started covering the consumer electronics industry, I was struck by the fact the vast majority of players…

  12. Apple’s secret weapon: Leverage

    Put on your big boy pants and accept the agreement…

  13. What if Apple cut iPhone and iPad prices by $100?

    Does such a plan make sense? Here are the numbers to consider…

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