MacDailyNews

Apple and Mac News

Aug 01, 2014 - 05:15 PM EDT — AAPL: 96.13 (+0.53, +0.55%) | NASDAQ: 4352.639 (-17.134, -0.39%)

Tag: Phil Schiller

  1. Apple said to be eyeing new ad direction

    Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…

  2. Apple’s homegrown commercials underperforming those made by its longtime agency

    Apple began building its own team of ad men and women last year…

  3. Apple’s major marketing rethink: Hardly a surprise

    We all know that things are different in the post-Steve Apple…

  4. Smart thermostat war heats up as Apple-partner Honeywell takes aim at Google’s Nest

    Google’s $3.2 billion purchase in February of Nest thrust the owner…

  5. Apple execs praise new Beats advertising campaign

    On the heels of reports that Apple Inc. has become dissatisfied…

  6. If Tim Cook uses those who produced this Beats ad, Apple’s marketing prospects could be looking up

    A new Beats Electronics advertising video that could portend better days for Apple marketing…

  7. Apple building 1,000-person internal advertising agency

    TBWA/Media Arts Lab was presenting fresh work to its signature client when…

  8. Apple debuts ‘Chicken Fat’ television ad (with video)

    Apple has debuted a new television advertisement now appearing…

  9. Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day

    Apple Inc. has shifted to producing more of its own television advertisements…

  10. NYT confirms Apple to make push into monitoring health and home at WWDC today

    Along with operating system updates for mobile and desktop machines, Apple plans to introduce…

  11. MacDailyNews presents live coverage of Apple’s WWDC 2014 keynote address

    Apple CEO Tim Cook and a team of Apple executives will kick off the company…

  12. Apple closes U.S. ad-spending gap with Samsung

    Samsung is the still the king of the U.S. smartphone marketing race, but Apple…

  13. Emails show Phil Schiller shocked over Apple’s ad agency suggestions

    Last year, Apple’s marketing chief Phil Schiller ripped his ad agency…

  14. Apple in April 2013: ‘Customers want what we don’t have’

    You’d think a corporate patent infringement battle would be boring…

  15. Apple’s advertising dilemma aired at $2 billion trial

    As Apple Inc. was being targeted by an onslaught of negative advertising…

  16. Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies

    Samsung’s ‘Next Big Thing’ advertising campaign…

  17. Apple iPhone coming to Serbia and Lebanon for first time

    When Phil Schiller introduced the iPhone 5s and iPhone 5c last September…

  18. At upcoming trial, Apple wants Samsung to pay $40 per device for five patents

    I don’t merely disagree with Apple but am rather wondering whether it has lost its mind…

  19. That was quick: Samsung appeals final judgment in first Apple v. Samsung patent case

    There might have to be another retrial. Yes. Another retrial….

  20. Apple execs receive restricted stock bonuses worth more than $12 million each

    Six Apple executives received more than 30,000 shares of stock…

  21. Phil Schiller likely to retake stand, Forstall a possibility in second Apple v. Samsung trial

    Apple’s head of marketing will be called to the stands by Samsung…

  22. Apple’s Phil Schiller tweets link to another security report criticizing Android

    Last year, Apple executive Phil Schiller tweeted a link to a research report…

  23. Dead to me: Apple’s Schiller ‘unfollows’ Tony Fadell and Nest after Google acquisition

    Apple SVP of Worldwide Marketing Phil Schiller ‘unfollowed’…

  24. Apple’s Phil Schiller: Samsung succeeded is because it copied us

    Phil Schiller, head of marketing at Apple, testified…

  25. Phil Schiller in damages retrial: Samsung’s slavish copying has effectively diluted Apple’s brand

    In front of a courtroom jury today, Apple marketing chief Phil Schiller…

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