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  1. Why has Apple’s reputation plummeted?

    When a company falls 24 places in a reputation survey, you know something is wrong…

  2. Apple tumbles 24 spots – from 5th to 29th – in Harris Reputation Poll

    Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey…

  3. Apple’s strategy for iOS and macOS: Take more time to squash the bugs, unify iOS and Mac apps

    The next sweeping iOS update, codenamed ‘Peace’ and likely to be called iOS 12, will include a number of…

  4. Apple shakes up software development strategy to focus on quality

    Apple’s annual software upgrade this fall will offer users plenty of new features…

  5. Apple reportedly has no plans for major updates to MacBook product line in 2018

    Apple is expected to shift a major portion of its MacBook orders to Foxconn Electronics…

  6. Apple CEO Cook chides President Trump Counselor Kellyanne Conway over ‘alternative facts’

    On Tuesday evening, Apple CEO Tim Cook accepted the Free Expression Award at the Newseum…

  7. Who’s going to buy a Mac Pro now?

    Apple has issued a mea culpa over the Mac Pro, telling a number of publications that it’s…

  8. Mac Pro: Why did it take Apple so long to wake up?

    In the nearly 35 years since the dawn of the Macintosh computer, Apple has not been what you would call open…

  9. New Mac desktops coming soon – or never?

    Where are the spring Mac refreshes?

  10. Apple’s desktop Macs: A showcase of old, aged tech

    There are lots of things that Apple needs to fix, but one of the most glaring right now is the product line…

  11. Why Apple’s new Mac Pro might never arrive

    Pros have been dissatisfied with Apple of late, and it’s not hard to see why…

  12. Dare we hold out hope for the Mac Pro?

    What about the Mac and Apple’s commitment to catering to professional users?

  13. Apple’s iTunes 12.5.5 fixes network access problem

    Just last Friday, I wrote about an annoying problem that had surfaced since the last iTunes update…

  14. Apple’s worldwide share of personal computers falls to five-year low

    Apple’s Mac share of personal computers worldwide fell to a five-year low in December…

  15. Yes, I just bought a ‘new’ Mac Pro (released on December 19, 2013 and never updated)

    I surely overpaid wildly for what I got, but I can be pretty confident it’ll give me about five years of…

  16. Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it

    They’ve chopped off the edges of the bell curve — and big chunks of their key users with them…

  17. No, Apple, do not simplify, get better

    Critics say both Mac Pro and Mac mini are already dead and won’t see a refresh in 2017…

  18. Rare video shows Steve Jobs warning Apple to focus less on profits and more on great products

    One of more prevalent narratives currently surrounding Apple is that the company has lost its innovative edge…

  19. Apple’s Mac division has ‘lost clout’ with Jony Ive and Apple design team

    Apple’s Mac team has ‘lost clout’ with the company’s industrial design group and software team…

  20. Marco Arment: Apple’s Mac Pro is ‘very likely dead’

    Apple chief executive Tim Cook [yesterday] addressed concerns about the state of Mac desktop hardware inside the company…

  21. How Tim Cook’s Apple alienated Mac loyalists

    To die-hard fans, Apple Inc.’s Macintosh sometimes seems like an afterthought these days…

  22. Apple’s not very good, really quite poor 2016

    As they drift off for their one- or two-day vacations shortly, will Apple’s senior executives be patting themselves on the back?

  23. Apple’s software has been anything but ‘magical’ lately

    There was a time when I could blindly update my Apple devices and trust that the update wouldn’t break it…

  24. Apple execs defend software quality, but what’s their offensive game plan?

    Apple has a problem with its software and apps…

  25. Apple takes its eye off the ball: Why users are complaining about Apple’s software

    The last few weeks have seen an explosion of discontent with the quality of the core apps of Apple’s iPhones, iPads and Mac computers…

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