MacDailyNews

Apple and Mac News

Apr 17, 2014 - 05:15 PM EDT — AAPL: 524.94 (+5.93, +1.14%) | NASDAQ: 4095.516 (+9.291, +0.23%)

Tag: marketing

  1. Privacy-sensitive Germans not biting into Apple’s iBeacon, yet

    Since revelations that the U.S. spied on German Chancellor Angela Merkel’s cellphone…

  2. Apple poised to add four digital advertising agencies

    Apple is set to add four digital agencies to its roster…

  3. Apple closes U.S. ad-spending gap with Samsung

    Samsung is the still the king of the U.S. smartphone marketing race, but Apple…

  4. Emails show Phil Schiller shocked over Apple’s ad agency suggestions

    Last year, Apple’s marketing chief Phil Schiller ripped his ad agency…

  5. Samsung’s ‘Beat Apple’ memo: ‘Threat from Apple extremely real and urgent’

    While the tech media has devoted lots of attention to Apple’s…

  6. Obama considers selfie ban after Big Papi’s Samsung stunt

    Red Sox slugger David Ortiz might have snapped the last White House selfie…

  7. Apple’s advertising dilemma aired at $2 billion trial

    As Apple Inc. was being targeted by an onslaught of negative advertising…

  8. Obama not happy with Big Papi’s Samsung selfie stunt

    Obama had no idea his now famous ‘selfie’ with David Ortiz was an orchestrated marketing stunt…

  9. Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies

    Samsung’s ‘Next Big Thing’ advertising campaign…

  10. Apple opens iAd workbench to all Apple ID users, introduces short video ads

    Apple is making its advertising ecosystem more accessible…

  11. How Steve Jobs blew up the rules of branding

    Before Steve Jobs got his hands on Apple again in 1997, things were far simpler…

  12. Not For Commerce: As Apple declines support, more retailers drop NFC

    Apple’s refusal to support NFC on the iPhone…

  13. Apple’s iBeacon: With great power comes great potential to delight or annoy

    With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon…

  14. Why aren’t people freaking out about Apple’s iBeacon?

    The new iOS 7.1, which Apple launched this week, contained massively-improved iBeacon…

  15. Apple’s expands iPhone 5c ad campaign from Tumblr to NYTimes.com

    Apple’s online push behind the iPhone 5C has gone from Tumblr…

  16. Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement

    A major, game-changing improvement to iBeacon…

  17. Microsoft vs. Apple: the strategy gap

    Most people judge ads by what they see…

  18. The brutal history of Samsung’s parade of marketing missteps

    Samsung spent upwards of $20 million in Oscars advertising and product placement…

  19. Samsung blew millions on preplanned ‘Oscar selfie’ product placement

    Samsung Electronics Co. spent an estimated $20 million…

  20. Samsung pays big bucks for Oscars product placement, but Twitter and an Apple iPhone steal show

    Samsung spent big bucks to advertise during the 86th annual Academy Awards…

  21. Tumblr becomes weapon of choice for Apple’s marketing team

    While it isn’t out of the ordinary for a company like Apple to flaunt their latest devices…

  22. Apple’s 1976 marketing plan included Apple Retail Stores

    Regis McKenna, the legendary Silicon Valley marketing guru…

  23. How advertisers can use your personal info to get you to pay higher prices

    Imagine that you are halfway through the second week of a grueling diet…

  24. NBC: Vote for your all-time favorite Super Bowl commercial; Apple’s ’1984′ ad among the choices

    The Super Bowl is less than a week away!

  25. Apple debuts two new iPad Air ads: ‘Light Verse’ and ‘Sound Verse’

    Apple today debuted two new iPad Air ads on broadcast and cable TV networks…