MacDailyNews

Apple and Mac News

Aug 01, 2014 - 05:15 PM EDT — AAPL: 96.13 (+0.53, +0.55%) | NASDAQ: 4352.639 (-17.134, -0.39%)

Tag: marketing

  1. Android ‘Fake ID’ bug lets criminals gain access to Android users’ credit card data

    An Android flaw lets malware insert malicious code, gain access to the user’s credit card data and…

  2. Apple and the omnichannel: 9 industries already using Apple’s iBeacon

    Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…

  3. Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America

    Apple’s iBeacon technology delivers targeted content and offers to consumers…

  4. Apple said to be eyeing new ad direction

    Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…

  5. Samsung switches to advertising the iPad, knocking their own displays

    So far, Apple’s been sticking with in-plane switching LCD with LED backlight displays…

  6. Apple’s homegrown commercials underperforming those made by its longtime agency

    Apple began building its own team of ad men and women last year…

  7. This is how Apple converts the masses to new tech

    It’s only been a few weeks since Apple announced its new…

  8. Apple debuts new iPhone 5s TV ad ‘Parenthood’

    Apple has debuted a new television ad on U.S. cable and broadcast networks…

  9. Clueless Samsung wishes best of luck to Landon Donovan in the World Cup

    Donovan wasn’t playing for the U.S. team because he didn’t make the cut for World Cup team…

  10. Happy 3rd Birthday, Final Cut Pro X

    There is an ever growing community, over a million installs and…

  11. Crucial security flaw found in Google Play: Thousands of secret keys found in Android apps

    A crucial security problem in Google Play, the official Android app store, has been found…

  12. Apple’s major marketing rethink: Hardly a surprise

    We all know that things are different in the post-Steve Apple…

  13. Apple’s Beats headphones banned from World Cup

    Neymar likes them Brazil-green…

  14. inMarket: iBeacon increases in-store app usage, retention, and brand engagement

    The first public stats about iBeacon impact on the shopping experience

  15. No, Apple has not killed location tracking with iOS 8

    Apple’s move broadly does two related things….

  16. With iOS 8, Apple makes iOS even more secure ahead of smartphone security competition

    The iPhone 6 could be Apple’s most secure smartphone to date thanks to iOS 8…

  17. Apple video: ‘The New Look of OS X Yosemite’

    Apple has posted a 60-second video…

  18. Apple building 1,000-person internal advertising agency

    TBWA/Media Arts Lab was presenting fresh work to its signature client when…

  19. Google wants in on Apple Inc.’s iBeacon party

    Over the past year, Apple’s iBeacon has gained a lot of media attention…

  20. New iOS 8 feature lets users cloak their iPhones from tracking by retailers, marketers, other companies

    A new feature in Apple’s upcoming iPhone operating system iOS 8…

  21. Apple running massive project to map the inside of every large building on earth

    Apple has embarked on an ambitious program to use the sensors in its iPhones…

  22. How Apple’s newest iPhone ad hints at its next big thing

    The latest ad, which shows people swimming, running, playing golf…

  23. Apple debuts ‘Chicken Fat’ television ad (with video)

    Apple has debuted a new television advertisement now appearing…

  24. Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day

    Apple Inc. has shifted to producing more of its own television advertisements…

  25. Apple expected fully unveil iBeacon plans at WWDC today

    Apple Inc.’s latest product to carry the ‘i’ prefix…

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