MacDailyNews

Apple and Mac News

Apr 17, 2015 - 05:15 PM EDT — AAPL: 124.75 (-1.42, -1.13%) | NASDAQ: 4931.81 (-75.98, -1.52%)

Tag: marketing

  1. Comparing two gold Apple Watch Edition try-on experiences

    When Apple started taking preorders for all Watch models last Friday…

  2. Dvorak: Google has gone certifiably nuts

    Not focusing on what it does best, or at least makes money, has Google spreading itself thin…

  3. Advertisers plot smartwatch invasion

    A new study from Juniper Research has found that advertising spend on smartwatches…

  4. Artist Romero Britto sues Apple, design firm over marketing images

    Artist Romero Britto is suing Apple Inc. and a design firm in federal court…

  5. Apple breaking the PR mold for Apple Watch

    This will make Apple Watch a massive consumer product…

  6. With primetime TV ad campaign, Apple hopes to hook customers for new Watch

    Apple has spent $38 million on its “Watch Reimagined” television campaign…

  7. AT&T’s plan to watch your Web browsing – and what you can do about it

    AT&T examines each customer’s Web traffic…

  8. Woz doesn’t get the $17,000 Apple Watch Edition

    The Apple co-founder, affectionately known as ‘The Woz,’ loves getting his hands on new devices…

  9. Apple’s latest TV ad shows the world what Apple Watch can do

    A lot of Apple Watch naysayers don’t seem to understand what Apple Watch can do…

  10. Apple Watch is not aiming at the one-percenters

    Investors attending the Apple Watch event have been fixated on…

  11. Why is Apple making a gold Watch?

    As expected, the gold version of Apple’s watch is very expensive by consumer technology standards…

  12. Marketeer Martin McNulty: Apple Watch is a really poor product

    Martin McNulty: I don’t know what problem Apple Watch is solving. I really don’t understand…

  13. Apple Watch Sport graces the cover of Chinese magazine YOHO

    The Apple Watch is continuing to make the rounds of fashion magazines…

  14. Huge Apple Watch spread appears in The Sunday Times

    The Sunday Times devoted its cover and a massive three-page spread…

  15. Tim Cook shouldn’t be telling people what the Apple Watch can do

    Better to let their imaginations run wild…

  16. Apple expands Apple Watch marketing with new multi-page spread in Vogue

    The Apple Watch is shown on multiple pages of the magazine, depicting different watch casings and bands…

  17. Apple’s latest TV spot ‘Make Music with iPad’ features recording artist Elliphant

    iPad is changing how we live, work, and create…

  18. Unwitting Microsoft might be helping Apple set new Mac sales records

    Microsoft seemed very pleased with itself yesterday…

  19. Forking Apple brands

    Apple’s reputation, products, and imagery have coalesced into a brand…

  20. Google Glass is no more, if it ever was

    Google Glass is dead. Another mental-masturbatory marketing ploy bites the dust…

  21. Will Apple allow ads on Apple Watch?

    Despite the fact that there aren’t specific references to advertising…

  22. Apple bringing iAd to Latin America

    iAd, Apple’s advertising platform for apps on iPhone, iPad, and…

  23. Selling Apple Watch

    Many people are overthinking Apple Watch…

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