MacDailyNews

Apple and Mac News

Dec 19, 2014 - 05:15 PM EST — AAPL: 111.78 (-0.87, -0.77%) | NASDAQ: 4765.38 (+16.983, +0.36%)

Tag: marketing

  1. Apple iBeacon finds its way into McDonald’s and sandwich sales increase

    Ever since iBeacon made its debut on the iPhone in 2013…

  2. Apple debuts new iPad Air 2 TV commercial ‘Change’

    Apple has debuted a new TV commercial on U.S. broadcast and cable networks…

  3. MasterCard debuts new TV ad featuring Apple Pay and Gwen Stefani

    The new 30-second spot shows cardholders using the iPhone 6 and Apple Pay

  4. So, what’s going on with Apple’s iBeacon tech?

    Apple continues to disrupt consumer culture…

  5. WTF?! Amazon inserts ads for Misfire Phone flop into Amazon Prime videos

    I canceled Amazon Prime…

  6. Apple’s dilemma with Apple TV

    Let there be no question, Apple had better be developing a marketing roadmap for Apple TV…

  7. Microsoft vs. Apple: A tale of two TV ads

    On the left, Microsoft has television ads which compares the Surface Pro…

  8. Samsung’s review of its own Gear S stupidwatch concludes that it’s ‘awesome’

    Samsung tells the reader that ‘the UI of the Gear S is as intuitive as it gets’…

  9. What happened to Apple’s once-great ads?

    It may be time for Apple to “think different” about its advertising…

  10. Forbes: Apple the world’s most valuable brand – by far

    The Apple brand is worth nearly twice as much as any other brand…

  11. NFL players don’t care about league fines, still wearing Apple’s Beats headphones

    Wearing the wrong headphones will cost players $10,000…

  12. Apple’s iBeacon: So many opt-out choices, or are there?

    here has been a lot of good coverage of Apple’s new iBeacon…

  13. NFL bans Apple’s Beats headphones on camera

    The reason for the aggressive marketing tactics is clear…

  14. How Steve Jobs would’ve introduced iPhone 6 and Apple Watch

    If you felt uneasy through Apple’s keynote…

  15. Why did Apple drop the i-prefix from Apple Watch and Apple Pay?

    Why the name change?

  16. In search of the missing ‘i’ in Apple Watch

    Apple Inc’s Tuesday launch was a marketing extravaganza stuffed full…

  17. Estimote makes ‘Nearables’ – iBeacon stickers you can stick on anything

    Estimote makes iBeacons in little polygon shapes with cool colors and custom designs…

  18. Apple’s iMessage service is being polluted by spammers

    Apple’s iMessage system is a great way to send texts from phone-to-phone without paying fees…

  19. Samsung mocks iPhone users at airport power outlets

    In recent advertising, struggling iPhone knockoff peddler Samsung…

  20. Apple now prominently advertising Beats Music to new iOS device users

    Now that Beats Music and Beats Electronics are officially part of Apple…

  21. The Microsoft death watch: More Surface silliness

    As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team…

  22. Microsoft no longer dissing Apple’s iPad in Surface ads, tries dissing MacBook Air instead

    Just when we thought Microsoft might have gotten over its misleading Surface tablet ads…

  23. Apple hires social media guru from Nike to create retail buzz

    After depending upon the natural enthusiasm of its devoted retail store fans for 13 years…

  24. Android ‘Fake ID’ bug lets criminals gain access to Android users’ credit card data

    An Android flaw lets malware insert malicious code, gain access to the user’s credit card data and…

  25. Apple and the omnichannel: 9 industries already using Apple’s iBeacon

    Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…

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