Tag: marketing
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Samsung Galaxy S4 ad claims only old people own iPhones (with video)
A new Samsung Galaxy S4 ad retreads a familiar Samsung…
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Apple’s gorgeous iPhone ad shows why Kodak never had a chance (with video)
Apple is running a new ad in which there is one simple line…
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Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video)
Apple has debuted a new 60-second TV spot for iPhone 5…
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Apple’s iWatch imminent?
It’s not about time…
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Google sales miss estimates as ad fees per click fall
Google Inc., owner of the world’s most popular Internet search engine, reported profit…
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Convicted patent infringer Samsung paying students for ‘fake Web reviews’ — did it attack Apple, too?
Samsung is alleged to have hired students to slam phones made by HTC…
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How a banner ad for H&R Block appeared on Apple.com – without Apple’s approval
Apple didn’t run commodity banner ads along the bottom of its pristine home page…
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Expert: Apple’s silence hurts its mystique, causes it to cede ‘cool’ factor to competitors
Apple’s silence now hinders rather than helps…
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T-Mobile USA debuts first ad for Apple iPhone 5 (with video)
T-Mobile USA has debuted its first iPhone ad on U.S. cable and broadcast networks…
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Samsung spent billions on marketing to ‘change the game on Apple’
The iPhone turned the smartphone industry on its head, the iPad opened up a whole new category…
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Scroogled: Microsoft blasts Google over ‘nefarious’ uses of Android users’ personal information
Google has evolved from an endearing Internet startup to an imposing giant that vacuums intimate details about people’s lives…
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IDC: Facebook’s domination of U.S. mobile advertising market threatens Google
Facebook is leading other mobile publishers…
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Somersby Cider debuts Apple-centric ad (with video)
Somersby Cider’s new TV advert, “The Somersby Store” leans heavily on apples – and Apple…
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Apple debuts ‘Why You’ll Love iPad’ section to website
Titled ‘Why You’ll Love iPad,’ Apple includes…
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Apple aims to win over video editors with new Final Cut Pro X marketing push
Final Cut Pro X’s interface is 100 times more interesting and it’s much, much faster…
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Apple’s ‘Why iPhone’ move hints more aggressive marketing on tap against Android phones
Perhaps the iPhone’s biggest advantage in the eyes of many…
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Without its reality distortion field, Apple struggles with its message
Shortly after Steve Jobs died, the death watch for Apple itself began…
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Segall: Apple marketing has lost its sense of humor; copying Apple doesn’t make Samsung an innovator
Author Ken Segall, a former Apple employee, examines how Samsung…
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Samsung outspends its inspiration Apple in phone advertising
In 2012, Samsung spent $401 million advertising its phones in the U.S…
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Ken Segall: Steve Jobs first considered calling iPhone the ‘Telepod,’ ‘Mobi,’ ‘iPad,’ or ‘Tripod’
At an event at the University of Arizona’s Department of Marketing…
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Apple debuts new ‘Hollywood’ ad for iPad/iPad mini (with video)
During last night’s Academy Awards, Apple debuted a new television commercial…
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Did Samsung’s Super Bowl ad make a difference in its battle with Apple?
Samsung’s Super Bowl ad got a lot of good press but did it increase…
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Apple’s critics focus on wrong kind of ‘cool’
Has Apple lost its cool?
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Online advertising spending to surpass newspapers and magazines combined by 2015
Online advertising expenditures will continue to lead the market…
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Samsung tries another Super Bowl ad as Apple once again eschews
As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII…
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