MacDailyNews

Apple and Mac News

Jan 30, 2015 - 05:15 PM EST — AAPL: 117.16 (-1.74, -1.46%) | NASDAQ: 4635.24 (-48.167, -1.03%)

Tag: marketing

  1. Unwitting Microsoft might be helping Apple set new Mac sales records

    Microsoft seemed very pleased with itself yesterday…

  2. Forking Apple brands

    Apple’s reputation, products, and imagery have coalesced into a brand…

  3. Newly released emails show Apple knew Google Glass was going to flop

    It’s been a couple of years since Google first started showing off Google Glass…

  4. Google Glass is no more, if it ever was

    Google Glass is dead. Another mental-masturbatory marketing ploy bites the dust…

  5. Will Apple allow ads on Apple Watch?

    Despite the fact that there aren’t specific references to advertising…

  6. Apple bringing iAd to Latin America

    iAd, Apple’s advertising platform for apps on iPhone, iPad, and…

  7. Selling Apple Watch

    Many people are overthinking Apple Watch…

  8. Google and the self-driving delusion

    Google’s driverless car are an elaborate charade; a branding exercise, a ticket to free media, a way to sell software…

  9. Advertisers to get a glimpse of Apple Watch promise, challenge

    Apple’s forthcoming smartwatch poses a conundrum for advertisers…

  10. Apple iBeacon finds its way into McDonald’s and sandwich sales increase

    Ever since iBeacon made its debut on the iPhone in 2013…

  11. Apple debuts new iPad Air 2 TV commercial ‘Change’

    Apple has debuted a new TV commercial on U.S. broadcast and cable networks…

  12. MasterCard debuts new TV ad featuring Apple Pay and Gwen Stefani

    The new 30-second spot shows cardholders using the iPhone 6 and Apple Pay

  13. So, what’s going on with Apple’s iBeacon tech?

    Apple continues to disrupt consumer culture…

  14. WTF?! Amazon inserts ads for Misfire Phone flop into Amazon Prime videos

    I canceled Amazon Prime…

  15. Apple’s dilemma with Apple TV

    Let there be no question, Apple had better be developing a marketing roadmap for Apple TV…

  16. Microsoft vs. Apple: A tale of two TV ads

    On the left, Microsoft has television ads which compares the Surface Pro…

  17. Samsung’s review of its own Gear S stupidwatch concludes that it’s ‘awesome’

    Samsung tells the reader that ‘the UI of the Gear S is as intuitive as it gets’…

  18. What happened to Apple’s once-great ads?

    It may be time for Apple to “think different” about its advertising…

  19. Forbes: Apple the world’s most valuable brand – by far

    The Apple brand is worth nearly twice as much as any other brand…

  20. NFL players don’t care about league fines, still wearing Apple’s Beats headphones

    Wearing the wrong headphones will cost players $10,000…

  21. Apple’s iBeacon: So many opt-out choices, or are there?

    here has been a lot of good coverage of Apple’s new iBeacon…

  22. NFL bans Apple’s Beats headphones on camera

    The reason for the aggressive marketing tactics is clear…

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