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May 27, 2016 - 05:15 PM UTC — AAPL: 100.35 (-0.06, -0.06%) | NASDAQ: 4933.50 (+31.74, +0.65%)

Tag: marketing

  1. Apple removes lesbian couple from international versions of its ad

    Looking at the various versions of the video published worldwide, it’s clear that several adaptations…

  2. Adweek’s Power List 2016: Apple CEO Tim Cook No. 3

    To assemble Adweek’s second annual Power List, we considered the profiles and results of global corporate titans…

  3. Premier League star Raheem Sterling set for Apple endorsement deal

    Raheem Sterling is close to agreeing a deal to become a global ambassador for tech giant Apple…

  4. IBM and Box team up on corporate software for Apple Devices

    IBM said on Thursday that it has released a new version of its iOS Expert Seller app for corporate sales teams and marketers…

  5. Is Apple the canary in Madison Avenue’s coal mine?

    This jaw dropping announcement is striking. I believe that more companies will follow suit and enlist…

  6. The new Apple revealed itself in 2015

    Apple became the next version of itself this year…

  7. No, Kim Kardashian didn’t break Apple’s App Store

    Kim Kardashian on Monday released Kimoji, an app that lets users type emoji characters based on her life…

  8. No more ‘S’ models, Tim! Apple needs to launch all new iPhones every year

    It’s time for Apple to shift to a release cadence in which the company releases totally new phones each and every year…

  9. New Microsoft ad features retail employees singing Christmas carol outside Apple Store Fifth Avenue

    To celebrate the holidays, Microsoft employees, who were selected from across the country…

  10. Apple’s iBeacon so far fails to ignite retail revolution, won’t be big this Black Friday either

    The launch of iBeacon two years ago was supposed to change shopping. What happened?

  11. What does the ‘Pro’ in iPad Pro mean, exactly?

    By using the word Pro to describe the 12.9-inch iOS tablet, Apple has actually muddied the waters a bit…

  12. Apple will run all its operations in Singapore on solar power

    Apple has struck a deal to power all of its Singapore operations with renewable energy…

  13. Apple CEO Cook: Corporations must help solve ‘climate change’

    Apple CEO Tim Cook attended the inauguration of the academic year at Bocconi University in Milan…

  14. What happened to Apple’s marketing magic?

    It just feels like Apple is content to play it safe lately…

  15. Adele’s reps push for $30 million pact with Apple as Rihanna inks $25 million sponsorship deal with Samsung

    South Korean electronics giant Samsung has reached an unprecedented $25 million deal to sponsor Rihanna…

  16. Apple backs White House international climate change pledge

    Apple Inc. has joined a White House initiative to curb greenhouse gas emissions and invest in clean energy…

  17. Steve Jobs: ‘Marketing is about values’

    For Jobs, Apple was not about “making boxes for people to get their jobs done.”

  18. Chinese sperm banks use iPhone 6s to stimulate donations

    You don’t need to give up a kidney to raise cash to buy an iPhone 6s as you can get enough money just by donating sperm!

  19. Tim Cook talks 3D Touch iPhones, philanthropy, coming out as gay on Late Show with Stephen Colbert

    CEO Tim Cook explained to Stephen Colbert on Tuesday why Apple is…

  20. Apple CEO Tim Cook to appear on The Late Show with Stephen Colbert tonight

    A reminder that Apple CEO Tim Cook is scheduled to appear tonight on The Late Show with Stephen Colbert…

  21. Agency starts campaign begging Apple not to call their next-gen smartphone ‘iPhone 6s’

    Dear Apple, please call it the iPhone 7…

  22. Apple Music is an abject marketing failure

    If you don’t already know what Apple Music is, Apple’s commercials serve no real purpose. There’s truly no excuse for this…

  23. Apple debuts three new TV ads for Apple Watch

    Apple has debuted three new :15 TV commercials for Apple Watch…

  24. Apple joins Obama’s American Business Act on Climate pledge

    Some of the largest companies from across the American economy who are standing with the Obama Administration…

  25. Apple debuts four new TV commercials for Apple Watch

    Apple has debuted four new television commercials for Apple Watch…

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