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Dec 02, 2016 - 05:15 PM UTC — AAPL: 109.90 (+0.41, +0.37%) | NASDAQ: 5255.65 (+4.55, +0.09%)

Tag: marketing

  1. Apple debuts masterful new iPhone 7 television ad focused on stereo speakers and water resistance

    Apple has debuted a new television commercial on U.S. broadcast and cable TV networks….

  2. T-Mobile to pay whopping $48 million fine for throttling ‘unlimited data’ plans

    T-Mobile revealed in 2015 that it was slowing down data for customers in the top 3 percent of data usage…

  3. Apple debuts Apple Music ad

    Listen anywhere — even offline. Over 40 million songs. Thousands of handpicked playlists….

  4. How Apple should market the iPhone 7 and 7 Plus

    Apple’s CEO Tim Cook claimed at the September 7 event that iPhone 7 is the best iPhone ever…

  5. Why the Apple Store is changing its name

    Who cares? Why bother?

  6. Apple shakes up retail with new and renamed positions, a new credo, and more

    Apple held all-hands meetings with retail employees this weekend to introduce major new changes…

  7. Why Apple dumped the ‘store’ moniker from its retail locations

    Apple’s decision to drop the word ‘Store’ from the name of its retail shops is said to be part of the Cupertino company’s…

  8. Apple drops ‘store’ from Apple store branding

    Apple appears to be making a slight branding change to its retail business…

  9. Apple’s forthcoming iPhone will be called ‘iPhone 7,’ no ‘iPhone Pro’ model

    With everyone using the term ‘iPhone 7’ to refer to this year’s iPhone…

  10. Why a ‘boring’ iPhone 7 will do just fine

    The smoke has cleared and the dust has settled following a series of reports on Tuesday covering…

  11. Apple iPhone 7 to offer ‘only subtle changes’ beyond dumping 3.5mm headphone jack for Lightning connector

    Apple Inc. plans to break with its recent pattern of overhauling the design of its flagship iPhone every two years…

  12. Are leaks suggesting iPhone 7 will be ‘boring’ Apple’s attempts at misdirection?

    The lackluster performance of the iPhone 6s generation has led the analyst community and investors…

  13. Apple likely moving iPhone to a one year redesign cycle

    The sensible conclusion is that Apple is moving to a one year cycle…

  14. Designer Alexander Wang is Apple Music’s first fashion curator

    You don’t need to be an expert to realize that Alexander Wang loves music…

  15. No, Shahrukh Khan is not endorsing Apple in India

    No, Bollywood Badshah Shahrukh Khan is not becoming the brand ambassador for Apple in India…

  16. Apple removes lesbian couple from international versions of its ad

    Looking at the various versions of the video published worldwide, it’s clear that several adaptations…

  17. Adweek’s Power List 2016: Apple CEO Tim Cook No. 3

    To assemble Adweek’s second annual Power List, we considered the profiles and results of global corporate titans…

  18. Premier League star Raheem Sterling set for Apple endorsement deal

    Raheem Sterling is close to agreeing a deal to become a global ambassador for tech giant Apple…

  19. IBM and Box team up on corporate software for Apple Devices

    IBM said on Thursday that it has released a new version of its iOS Expert Seller app for corporate sales teams and marketers…

  20. Is Apple the canary in Madison Avenue’s coal mine?

    This jaw dropping announcement is striking. I believe that more companies will follow suit and enlist…

  21. The new Apple revealed itself in 2015

    Apple became the next version of itself this year…

  22. No, Kim Kardashian didn’t break Apple’s App Store

    Kim Kardashian on Monday released Kimoji, an app that lets users type emoji characters based on her life…

  23. No more ‘S’ models, Tim! Apple needs to launch all new iPhones every year

    It’s time for Apple to shift to a release cadence in which the company releases totally new phones each and every year…

  24. New Microsoft ad features retail employees singing Christmas carol outside Apple Store Fifth Avenue

    To celebrate the holidays, Microsoft employees, who were selected from across the country…

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