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Aug 28, 2015 - 05:15 PM EDT — AAPL: 113.29 (+0.37, +0.33%) | NASDAQ: 4828.32 (+15.62, +0.32%)

Tag: marketing

  1. Apple debuts three new TV ads for Apple Watch

    Apple has debuted three new :15 TV commercials for Apple Watch…

  2. Apple joins Obama’s American Business Act on Climate pledge

    Some of the largest companies from across the American economy who are standing with the Obama Administration…

  3. Apple debuts four new TV commercials for Apple Watch

    Apple has debuted four new television commercials for Apple Watch…

  4. Apple Watch’s small screen challenges ad-makers

    Months after the Apple Watch’s ultra-hyped release, many advertisers…

  5. Apple debuts huge advertisement for Beats 1 in Times Square

    Apple’s Beats 1 is worldwide and always on…

  6. Apple Watch as marketing tool: Chasing ‘micromoments’

    Apple Watch has marketing potential…

  7. How Beats fools you into thinking its headphones are high-end and luxurious

    Even before Apple acquired Beats, there existed a loud contingent…

  8. Apple begins marketing Apple Watch as integral part of connected iOS, Mac ecosystem

    Apple is placing emphasis on software integration across its major platforms…

  9. Best Buy and Sprint offer $1,300 off Apple iPhone 6

    Best Buy and Sprint need customers and larger market share against their major competitors…

  10. Advertisers prepare to invade smartwatches

    Anticipating a boom in wearables after the introduction of the Apple Watch, digital advertising agencies are rushing to create ads…

  11. Apple debuts ‘Everything Changes with iPad’ ad campaign

    iPad can change the way you do things every day…

  12. Neil Cavuto blasts ‘those dregs at Apple’ over Apple Watch availability

    If you ordered early and fast, chances are you finally got that little Apple wonder…

  13. Apple’s climate change efforts might be based on misguided idealism

    Under the leadership of Tim Cook, Apple has been a vocal advocate for certain policies…

  14. Comparing two gold Apple Watch Edition try-on experiences

    When Apple started taking preorders for all Watch models last Friday…

  15. Dvorak: Google has gone certifiably nuts

    Not focusing on what it does best, or at least makes money, has Google spreading itself thin…

  16. Advertisers plot smartwatch invasion

    A new study from Juniper Research has found that advertising spend on smartwatches…

  17. Artist Romero Britto sues Apple, design firm over marketing images

    Artist Romero Britto is suing Apple Inc. and a design firm in federal court…

  18. Apple breaking the PR mold for Apple Watch

    This will make Apple Watch a massive consumer product…

  19. With primetime TV ad campaign, Apple hopes to hook customers for new Watch

    Apple has spent $38 million on its “Watch Reimagined” television campaign…

  20. AT&T’s plan to watch your Web browsing – and what you can do about it

    AT&T examines each customer’s Web traffic…

  21. Woz doesn’t get the $17,000 Apple Watch Edition

    The Apple co-founder, affectionately known as ‘The Woz,’ loves getting his hands on new devices…

  22. Apple’s latest TV ad shows the world what Apple Watch can do

    A lot of Apple Watch naysayers don’t seem to understand what Apple Watch can do…

  23. Apple Watch is not aiming at the one-percenters

    Investors attending the Apple Watch event have been fixated on…

  24. Why is Apple making a gold Watch?

    As expected, the gold version of Apple’s watch is very expensive by consumer technology standards…

  25. Marketeer Martin McNulty: Apple Watch is a really poor product

    Martin McNulty: I don’t know what problem Apple Watch is solving. I really don’t understand…

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