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Apple and Mac News

Sep 30, 2014 - 11:50 AM EDT — AAPL: 101.47 (+1.36, +1.36%) | NASDAQ: 4514.101 (+8.248, +0.18%)

Tag: marketing

  1. How Steve Jobs would’ve introduced iPhone 6 and Apple Watch

    If you felt uneasy through Apple’s keynote…

  2. Why did Apple drop the i-prefix from Apple Watch and Apple Pay?

    Why the name change?

  3. In search of the missing ‘i’ in Apple Watch

    Apple Inc’s Tuesday launch was a marketing extravaganza stuffed full…

  4. Estimote makes ‘Nearables’ – iBeacon stickers you can stick on anything

    Estimote makes iBeacons in little polygon shapes with cool colors and custom designs…

  5. Apple’s iMessage service is being polluted by spammers

    Apple’s iMessage system is a great way to send texts from phone-to-phone without paying fees…

  6. Samsung mocks iPhone users at airport power outlets

    In recent advertising, struggling iPhone knockoff peddler Samsung…

  7. Apple now prominently advertising Beats Music to new iOS device users

    Now that Beats Music and Beats Electronics are officially part of Apple…

  8. The Microsoft death watch: More Surface silliness

    As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team…

  9. Microsoft no longer dissing Apple’s iPad in Surface ads, tries dissing MacBook Air instead

    Just when we thought Microsoft might have gotten over its misleading Surface tablet ads…

  10. Apple hires social media guru from Nike to create retail buzz

    After depending upon the natural enthusiasm of its devoted retail store fans for 13 years…

  11. Android ‘Fake ID’ bug lets criminals gain access to Android users’ credit card data

    An Android flaw lets malware insert malicious code, gain access to the user’s credit card data and…

  12. Apple and the omnichannel: 9 industries already using Apple’s iBeacon

    Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…

  13. Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America

    Apple’s iBeacon technology delivers targeted content and offers to consumers…

  14. Apple said to be eyeing new ad direction

    Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…

  15. Samsung switches to advertising the iPad, knocking their own displays

    So far, Apple’s been sticking with in-plane switching LCD with LED backlight displays…

  16. Apple’s homegrown commercials underperforming those made by its longtime agency

    Apple began building its own team of ad men and women last year…

  17. This is how Apple converts the masses to new tech

    It’s only been a few weeks since Apple announced its new…

  18. Apple debuts new iPhone 5s TV ad ‘Parenthood’

    Apple has debuted a new television ad on U.S. cable and broadcast networks…

  19. Clueless Samsung wishes best of luck to Landon Donovan in the World Cup

    Donovan wasn’t playing for the U.S. team because he didn’t make the cut for World Cup team…

  20. Happy 3rd Birthday, Final Cut Pro X

    There is an ever growing community, over a million installs and…

  21. Crucial security flaw found in Google Play: Thousands of secret keys found in Android apps

    A crucial security problem in Google Play, the official Android app store, has been found…

  22. Apple’s major marketing rethink: Hardly a surprise

    We all know that things are different in the post-Steve Apple…

  23. Apple’s Beats headphones banned from World Cup

    Neymar likes them Brazil-green…

  24. inMarket: iBeacon increases in-store app usage, retention, and brand engagement

    The first public stats about iBeacon impact on the shopping experience

  25. No, Apple has not killed location tracking with iOS 8

    Apple’s move broadly does two related things….

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