Apple rose 11 places over last year in the latest Axios Harris Poll 100, a ranking of the reputations of companies on the minds of Americans…
Tag: branding
Apple is again the world’s most valuable brand
Apple holds on to world’s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google…
T-Mobile to kill off Sprint brand this summer
T-Mobile plans to kill off the Sprint brand. The newly merged Sprint/T-Mobile entity is already presenting a unified strategy in the enterprise department…
Mozilla’s new Firefox logo shows it’s more than just a browser
The iconic Firefox logo has fronted Mozilla’s services since 2003 — now, 16 years later, it’s getting a complete makeover…
Apple’s awful iPhone news has a silver lining
Apple on Wednesday warned investors that its revenue for the last three months of 2018..
Harris Poll: Corporate reputations can become politically polarized
As companies wrestle with how to approach a divided U.S. political climate…
Brand Finance: Google overtakes Apple as the world’s most valuable brand
Google enters 2017 as the world’s most valuable brand, knocking Apple off its perch for the first time in five years…
WikiLeaks emails show Hillary Clinton campaign logo was inspired by Apple
Hillary Clinton’s campaign logo, a red arrow going through the middle of a capitol ‘H,’ was influenced by Apple…
Apple is the world’s most valuable brand for fourth consecutive year
Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report…
Why the Apple Store is changing its name
Who cares? Why bother?
Apple shakes up retail with new and renamed positions, a new credo, and more
Apple held all-hands meetings with retail employees this weekend to introduce major new changes…
Why Apple dumped the ‘store’ moniker from its retail locations
Apple’s decision to drop the word ‘Store’ from the name of its retail shops is said to be part of the Cupertino company’s…
Apple drops ‘store’ from Apple store branding
Apple appears to be making a slight branding change to its retail business…
Apple iPhone 7 to offer ‘only subtle changes’ beyond dumping 3.5mm headphone jack for Lightning connector
Apple Inc. plans to break with its recent pattern of overhauling the design of its flagship iPhone every two years…
Apple likely moving iPhone to a one year redesign cycle
The sensible conclusion is that Apple is moving to a one year cycle…
Premier League star Raheem Sterling set for Apple endorsement deal
Raheem Sterling is close to agreeing a deal to become a global ambassador for tech giant Apple…
No more ‘S’ models, Tim! Apple needs to launch all new iPhones every year
It’s time for Apple to shift to a release cadence in which the company releases totally new phones each and every year…
What does the ‘Pro’ in iPad Pro mean, exactly?
By using the word Pro to describe the 12.9-inch iOS tablet, Apple has actually muddied the waters a bit…
Apple will run all its operations in Singapore on solar power
Apple has struck a deal to power all of its Singapore operations with renewable energy…
Apple CEO Cook: Corporations must help solve ‘climate change’
Apple CEO Tim Cook attended the inauguration of the academic year at Bocconi University in Milan…
Apple backs White House international climate change pledge
Apple Inc. has joined a White House initiative to curb greenhouse gas emissions and invest in clean energy…
Apple is the world’s most valuable brand for third consecutive year
Valued at USD $170.276 billion, Apple increases its brand value by a whopping 43 percent…
Tim Cook talks 3D Touch iPhones, philanthropy, coming out as gay on Late Show with Stephen Colbert
CEO Tim Cook explained to Stephen Colbert on Tuesday why Apple is…
Apple CEO Tim Cook to appear on The Late Show with Stephen Colbert tonight
A reminder that Apple CEO Tim Cook is scheduled to appear tonight on The Late Show with Stephen Colbert…
Why Apple dropped the ‘i’
Last year marked the first major introduction of a new product category in several years…
Apple’s climate change efforts might be based on misguided idealism
Under the leadership of Tim Cook, Apple has been a vocal advocate for certain policies…
Apple breaking the PR mold for Apple Watch
This will make Apple Watch a massive consumer product…
With primetime TV ad campaign, Apple hopes to hook customers for new Watch
Apple has spent $38 million on its “Watch Reimagined” television campaign…
Woz doesn’t get the $17,000 Apple Watch Edition
The Apple co-founder, affectionately known as ‘The Woz,’ loves getting his hands on new devices…
Apple’s $119 billion asset hidden in plain sight
The amount isn’t reported on any balance sheets…
Forking Apple brands
Apple’s reputation, products, and imagery have coalesced into a brand…
The myths and mysteries of Apple’s Apple
Earlier in December, conservative commentator Glenn Beck raised eyebrows…
Guy Kawasaki: Apple isn’t a luxury brand, you only think it is
Kawasaki’s ideas of Apple are now clearly from the outside looking in…
Forbes: Apple the world’s most valuable brand – by far
The Apple brand is worth nearly twice as much as any other brand…
Apple’s iPad is the #1 brand among kids 6-12
Apple’s revolutionary iPad is now an indispensable part of childhood for the masses…
Why did Apple drop the i-prefix from Apple Watch and Apple Pay?
Why the name change?
In search of the missing ‘i’ in Apple Watch
Apple Inc’s Tuesday launch was a marketing extravaganza stuffed full…
Bono recounts fight with Steve Jobs over (Product) RED branding
Over the weekend, Apple’s chief designer Jony Ive and musician Bono…
Is this the end of the Apple brand as we know it?
The strategy that has built Apple into the one of the greatest brands of all time…
Apple loses $37 billion in brand value due to ‘lack of innovation’
Apple’s failure to launch a new product in the last 12 months…
Google overtakes Apple to become 2014 BrandZ Most Valuable Global Brand
Google has overtaken Apple to become the world’s most valuable global brand…
How Steve Jobs blew up the rules of branding
Before Steve Jobs got his hands on Apple again in 1997, things were far simpler…
