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Tag: brand value

  1. Harris Poll: Corporate reputations can become politically polarized

    As companies wrestle with how to approach a divided U.S. political climate…

  2. Brand Finance: Google overtakes Apple as the world’s most valuable brand

    Google enters 2017 as the world’s most valuable brand, knocking Apple off its perch for the first time in five years…

  3. Apple is the world’s most valuable brand for fourth consecutive year

    Interbrand, named Apple, Google and Coca-Cola the three most valuable brands in its 2016 Best Global Brands report…

  4. Apple is the world’s most valuable brand for third consecutive year

    Valued at USD $170.276 billion, Apple increases its brand value by a whopping 43 percent…

  5. Apple’s $119 billion asset hidden in plain sight

    The amount isn’t reported on any balance sheets…

  6. Google overtakes Apple to become 2014 BrandZ Most Valuable Global Brand

    Google has overtaken Apple to become the world’s most valuable global brand…

  7. Apple’s brand is worth an estimated $105 billion, most in the U.S. by far

    Apple is the most valuable brand…

  8. Interbrand: Apple overtakes Coca-Cola as world’s most valuable brand

    Apple has unseated Coca-Cola as the world’s No. 1 brand…

  9. Apple wins Brand of the Year in three Harris Poll EquiTrend categories

    While many have questioned the post-Steve Jobs fate of Apple…

  10. Interbrand’s Best Global Brands 2012: Apple jumps to #2

    Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year…

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