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  1. Apple outgrew unit sales

    In 2014, Apple management surprised many by announcing they were not going to disclose Apple Watch unit sales…

  2. Has Tim Cook lost control of the Apple narrative?

    Apple Inc. has found itself in the strange position of having joined the ranks of those companies…

  3. Are higher-priced products bad news for Apple’s future?

    Apple has launched a bevy of new products this fall, from iPhones to iPads to Macs and more…

  4. Morgan Stanley: Apple’s services will grow to over $100 billion per year in 2023

    Katy Huberty from Morgan Stanley has taken a deep-dive into Apple’s services market segment…

  5. Apple lost the perception game in the short term

    It has been almost a week since technology giant Apple reported its fiscal fourth quarter results…

  6. Proof of Apple’s pricing power wasn’t enough to assuage the market

    One of the unsung heroes of the stock market so far this year had been Apple…

  7. Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets

    Big companies attract big attention, and none quite as much as Apple…

  8. One factor that could turn Apple stock torrid again

    Apple has always been a bit of a maverick — hard to classify or predict…

  9. Comparing two gold Apple Watch Edition try-on experiences

    When Apple started taking preorders for all Watch models last Friday…

  10. Apple Watch is not aiming at the one-percenters

    Investors attending the Apple Watch event have been fixated on…

  11. Why is Apple making a gold Watch?

    As expected, the gold version of Apple’s watch is very expensive by consumer technology standards…

  12. Kevin Rose: Apple Watch Edition is perfect for douchebags

    I’m a mechanical watch collector and self admitted Apple fanboy…

  13. Ben Bajarin: Antiquated thinking is the root of most bad Apple analysis

    Many tech business theories were created in an era very different from the one we live in today…

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