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Tag: aspirational brand

  1. Apple outgrew unit sales

    In 2014, Apple management surprised many by announcing they were not going to disclose Apple Watch unit sales…

  2. Has Tim Cook lost control of the Apple narrative?

    Apple Inc. has found itself in the strange position of having joined the ranks of those companies…

  3. Are higher-priced products bad news for Apple’s future?

    Apple has launched a bevy of new products this fall, from iPhones to iPads to Macs and more…

  4. Morgan Stanley: Apple’s services will grow to over $100 billion per year in 2023

    Katy Huberty from Morgan Stanley has taken a deep-dive into Apple’s services market segment…

  5. Apple lost the perception game in the short term

    It has been almost a week since technology giant Apple reported its fiscal fourth quarter results…

  6. Proof of Apple’s pricing power wasn’t enough to assuage the market

    One of the unsung heroes of the stock market so far this year had been Apple…

  7. Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets

    Big companies attract big attention, and none quite as much as Apple…

  8. The real reason you want an iPhone X

    The original iPhone was a great device on its own. But I’d be lying if…

  9. Apple as an aspirational brand

    Typically, aspirational products are not affordable by the majority…

  10. Missing the point of Apple’s China Mobile deal; some still cannot grasp Apple’s basic business strategy

    Certain people seem not to have quite grasped Apple’s basic business strategy…

  11. Why Apple doesn’t care about its competition

    Now that the Apple iPad mini is here, I’m fielding one particular question from friends, family and readers…

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