Apple could increase its income from advertising by more than five fold to $11 billion annually within the next six years…
Tag: App Store ads
WSJ claims Apple favors its own apps in App Store search; Apple denies unequivocally
The Wall Street Journal alleges that Apple is favoring its apps unfairly in iOS App Store searches…
Apple’s ad business borrows a page from Facebook
Apple’s advertising business is growing up, and the company is borrowing a page from Facebook…
Analyst: Apple’s App Store ads could be a $2 billion business by 2020
Apple’s Search Ads appear at the top of App Store pages, marked by a blue tint and ‘Ad’ marker…
Ad tech execs and app marketers don’t think Apple can sell ads without data collection
As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company’s chances…
Apple looks to expand advertising business with new ad network for apps
Apple Inc. is looking to expand its digital-advertising business, people familiar with the matter said…