MacDailyNews

Apple and Mac News

Apr 22, 2014 - 05:15 PM EDT — AAPL: 531.699 (+0.529, +0.1%) | NASDAQ: 4161.458 (+39.912, +0.97%)

Tag: advertising

  1. Apple jabs Samsung: ‘There are some ideas we want every company to copy’

    The ad is timed alongside Green Earth Day…

  2. Apple iOS developers must now agree to ad identifier rules or risk App Store rejection

    Apple has just updated a section in iTunes Connect, the service mobile developers…

  3. Apple bans Bloom.fm from iAd due to competition with iTunes Radio

    a Bloom.fm spokesman confirmed that the company’s ad-spend on Apple’s iAd mobile-advertising platform…

  4. Privacy-sensitive Germans not biting into Apple’s iBeacon, yet

    Since revelations that the U.S. spied on German Chancellor Angela Merkel’s cellphone…

  5. Apple poised to add four digital advertising agencies

    Apple is set to add four digital agencies to its roster…

  6. Apple closes U.S. ad-spending gap with Samsung

    Samsung is the still the king of the U.S. smartphone marketing race, but Apple…

  7. Emails show Phil Schiller shocked over Apple’s ad agency suggestions

    Last year, Apple’s marketing chief Phil Schiller ripped his ad agency…

  8. Obama considers selfie ban after Big Papi’s Samsung stunt

    Red Sox slugger David Ortiz might have snapped the last White House selfie…

  9. Apple’s advertising dilemma aired at $2 billion trial

    As Apple Inc. was being targeted by an onslaught of negative advertising…

  10. Obama not happy with Big Papi’s Samsung selfie stunt

    Obama had no idea his now famous ‘selfie’ with David Ortiz was an orchestrated marketing stunt…

  11. Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies

    Samsung’s ‘Next Big Thing’ advertising campaign…

  12. Apple opens iAd workbench to all Apple ID users, introduces short video ads

    Apple is making its advertising ecosystem more accessible…

  13. New York Times: Apple ad and Flight 370 headline an ‘unfortunate coincidence’

    The ad was taken down by mutual agreement…

  14. How Steve Jobs blew up the rules of branding

    Before Steve Jobs got his hands on Apple again in 1997, things were far simpler…

  15. Not For Commerce: As Apple declines support, more retailers drop NFC

    Apple’s refusal to support NFC on the iPhone…

  16. Apple’s iBeacon: With great power comes great potential to delight or annoy

    With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon…

  17. Why aren’t people freaking out about Apple’s iBeacon?

    The new iOS 7.1, which Apple launched this week, contained massively-improved iBeacon…

  18. Apple’s expands iPhone 5c ad campaign from Tumblr to NYTimes.com

    Apple’s online push behind the iPhone 5C has gone from Tumblr…

  19. Why doesn’t Apple do its own search engine?

    In 2013, Apple sold about 150 million iPhones and about 70 million iPads…

  20. Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement

    A major, game-changing improvement to iBeacon…

  21. Microsoft vs. Apple: the strategy gap

    Most people judge ads by what they see…

  22. Is this LG ad the worst tech ad ever? (with video)

    LG has debuted an ad that is so bad that is has to be…

  23. Apple bringing full-screen video iAds to iPhone, iPad, and iPod touch

    Coming to an iPad near you: iAds that look a lot like TV ads…

  24. Tumblr becomes weapon of choice for Apple’s marketing team

    While it isn’t out of the ordinary for a company like Apple to flaunt their latest devices…

  25. Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices

    Apple has quietly rolled out its iBeacon specification as it starts to certify devices…