MacDailyNews

Apple and Mac News

Jul 30, 2014 - 05:15 PM EDT — AAPL: 98.15 (-0.23, -0.23%) | NASDAQ: 4462.902 (+20.204, +0.45%)

Tag: advertising

  1. Apple and the omnichannel: 9 industries already using Apple’s iBeacon

    Apple’s quiet introduction of iBeacon is shaping up to be a foundational release…

  2. Hudson’s Bay and Lord & Taylor roll out Apple’s iBeacon tech across North America

    Apple’s iBeacon technology delivers targeted content and offers to consumers…

  3. Apple iPad dominates with 78% tablet web usage share

    No tablet makers have been able to make a significant dent in the iPad’s usage…

  4. Apple debuts new ‘Stickers’ TV ad for MacBook Air

    Apple has debuted a new television advertisement called “Stickers”…

  5. Yahoo buys Flurry for over $200 million

    The deal marks one of the largest acquisitions by Chief Executive Marissa Mayer…

  6. Apple said to be eyeing new ad direction

    Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…

  7. Samsung switches to advertising the iPad, knocking their own displays

    So far, Apple’s been sticking with in-plane switching LCD with LED backlight displays…

  8. Apple’s homegrown commercials underperforming those made by its longtime agency

    Apple began building its own team of ad men and women last year…

  9. This is how Apple converts the masses to new tech

    It’s only been a few weeks since Apple announced its new…

  10. Apple debuts new iPhone 5s TV ad ‘Parenthood’

    Apple has debuted a new television ad on U.S. cable and broadcast networks…

  11. Will Apple dump serial biter Luis Suarez from Beats headphones endorsement deal?

    Luis Suarez’s lawyer flew to Rio de Janeiro on Wednesday to present his defense…

  12. Why Apple really values your privacy – unlike Google, Facebook, or Amazon

    With every iteration of OS X, iOS, and iCloud, we see Apple…

  13. Apple’s major marketing rethink: Hardly a surprise

    We all know that things are different in the post-Steve Apple…

  14. inMarket: iBeacon increases in-store app usage, retention, and brand engagement

    The first public stats about iBeacon impact on the shopping experience

  15. Apple execs praise new Beats advertising campaign

    On the heels of reports that Apple Inc. has become dissatisfied…

  16. If Tim Cook uses those who produced this Beats ad, Apple’s marketing prospects could be looking up

    A new Beats Electronics advertising video that could portend better days for Apple marketing…

  17. Apple video: ‘The New Look of OS X Yosemite’

    Apple has posted a 60-second video…

  18. Apple building 1,000-person internal advertising agency

    TBWA/Media Arts Lab was presenting fresh work to its signature client when…

  19. Google wants in on Apple Inc.’s iBeacon party

    Over the past year, Apple’s iBeacon has gained a lot of media attention…

  20. Apple running massive project to map the inside of every large building on earth

    Apple has embarked on an ambitious program to use the sensors in its iPhones…

  21. How Apple’s newest iPhone ad hints at its next big thing

    The latest ad, which shows people swimming, running, playing golf…

  22. Apple debuts ‘Chicken Fat’ television ad (with video)

    Apple has debuted a new television advertisement now appearing…

  23. Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day

    Apple Inc. has shifted to producing more of its own television advertisements…

  24. Apple expected fully unveil iBeacon plans at WWDC today

    Apple Inc.’s latest product to carry the ‘i’ prefix…

  25. Apple planning local ads, additional non-music content for iTunes Radio

    Apple is planning to offer ‘locally targeted advertising’ to users…

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