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Dec 09, 2016 - 05:15 PM UTC — AAPL: 113.95 (+1.83, +1.63%) | NASDAQ: 5444.50 (+27.14, +0.5%)

Tag: advertising

  1. John Hodgman and Justin Long provide oral history of Apple’s ‘Get a Mac’ campaign

    John Hodgman, Justin Long and scriptwriter Jason Sperling share stories of the legendary Apple campaign and revisit unaired scripts…

  2. ‘Bulbs’ ad for the new MacBook Pro is one of the greatest commercials Apple has ever made

    This spot is so artfully constructed, and so intensely energetic from the start, it literally embodies…

  3. Apple debuts new ‘Bulbs’ TV commercial for MacBook Pro

    Apple has debuted a new TV commercial for the new 13- and 15-inch MacBook Pro with Touch Bar….

  4. NBCUniversal inks deal to handle Apple News ad sales

    Apple Inc. is outsourcing ad sales for Apple News to NBCUniversal…

  5. Apple debuts masterful new iPhone 7 television ad focused on stereo speakers and water resistance

    Apple has debuted a new television commercial on U.S. broadcast and cable TV networks….

  6. Apple debuts Apple Music ad

    Listen anywhere — even offline. Over 40 million songs. Thousands of handpicked playlists….

  7. Alfa Romeo’s new car ad shot with Apple’s new iPhone 7 Plus

    Alfa Romeo used Apple iPhone 7 Plus to film its latest promo video for its new Alfa MiTo three-door car…

  8. Google to try to overcome Pixel phones’ myriad weaknesses with massive advertising blitz

    Google’s new ‘Pixel’ smartphone is off to a fast marketing start with $3.2 million in television ads…

  9. Google to pay $5.5 million for sneaking around Apple’s privacy settings to collect user data

    Perhaps if Google had taken its own ‘don’t be evil’ motto to heart…

  10. EU alleges Google skews search results to boost its own products and services

    Google faces a new antitrust attack from European Union regulators who allege the search engine…

  11. Taylor Swift and the music industry wage war on Google’s YouTube, take fight to U.S. Congress

    Taylor Swift and many in the music industry are officially taking their bad blood with Google’s YouTube to Congress…

  12. Apple Music’s Iovine, Reznor, Cue and Kondrk on streaming’s new world order and why ‘we all should be’ worried

    Twelve months of Apple Music have brought the service 15 million paid subscribers and, for its architects…

  13. Apple Music will get a makeover, but it needs much more

    Last year, Apple finally got into the subscription music business…

  14. No, Shahrukh Khan is not endorsing Apple in India

    No, Bollywood Badshah Shahrukh Khan is not becoming the brand ambassador for Apple in India…

  15. Apple removes lesbian couple from international versions of its ad

    Looking at the various versions of the video published worldwide, it’s clear that several adaptations…

  16. Here’s why Apple and others still don’t offer streaming TV services

    The landscape of the TV market continues to buckle and heave as old players scramble to hold on and new entrants jockey for position…

  17. Google’s YouTube said to plan ‘Unplugged’ Internet TV service for 2017

    YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet…

  18. Hulu could beat Apple to market with cable-style Internet TV service

    Hulu is developing a subscription service that would stream feeds of popular broadcast and cable TV channels…

  19. Apple debuts new TV ad for iPhone celebrating Mother’s Day

    Apple has debuted a new “Shot on iPhone” television ad on U.S. broadcast and cable networks…

  20. Spotify dims as Apple Music shines

    Apple Music subscriptions have surpassed the 13 million mark, up from the 11 million announced two months ago…

  21. Premier League star Raheem Sterling set for Apple endorsement deal

    Raheem Sterling is close to agreeing a deal to become a global ambassador for tech giant Apple…

  22. Apple unleashes an Apple Watch ad blitz

    Apple has debuted seven new :15 spots for Apple Watch on U.S. broadcast and cable networks that cover a wide gamut…

  23. New Drake album to be exclusively available on Apple Music

    Hip-hop artist Drake has some bad news for streaming-music service Spotify…

  24. Apple’s new Apple TV ad trolls Kobe Bryant

    Getting old sucks, just ask Kobe Bryant…

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