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Well, the people who only get things to be cool would be upset but for others who just like to get things done it should be biz as usual...unless the demand somehow lowers the price of the Apple products. Then we're even happier.

s that brand value in danger if its products become ubiquitous?

The "brand value" of Apple is simplicity, elegance, and quality--not scarcity. When Apple's products are more common, Apple will have a larger market to cater to, and be able to create even greater product variety, since it's easier to cater to niches if you aren't already in one to begin with.

Besides, Apple could triple it's current quarterly sales marketshare and it would still be under 10%, hardly a level where the scarcity "mistique" would disappear.

Maybe Apple should follow the top fashion houses and introduce an "Apple Jeans" range??? Bargain basement stuff sold at expensive prices for those who want to flash the Apple logo around... Meanwhile Apple can protect its top end market.

I can see it.. The AppleJeans flash iPod!! Or perhaps the jPod.

There are a handful of people out there (you know who you are) that relish the fact that they are using something that most others are not. They may shed a tear if this happens. The "rest of us" like our Apple products because they are best of breed. Selling more would only benefit us:

- More dollars for R&D;- More sales would attract more software developers & create more titles
- Cost per unit could go down
- More people would get to see Apple products in action, causing domino effect
- Seeing less Dell products out there would warm my heart
- Seeing Bill Gates as the next Donald Trump-like hasbeen on some bad TV station would be hilarious!

Jimbo
The Donald idea for Gates is dope! He could have a show where progrmmers come up with some cool software feature and at the end of the hour he sits in an the board room with them and the one with the best idea hears

"You've come up with something really good...you're fired and I'm stealing your idea!"

In terms of being competitive, I'm happy in a way that most people ignore Apple.

One reason is that it keeps Apple on their toes. They have to be better.

Another is that I've got cool stuff and others haven't. But more importatnly, I can do cool stuff easily when other people can't. Apple can make me look good. Make me look clever. When all I'm doing is using easy-to-use software.

Except Gates wouldn't know a good piece of software if he saw it because he's never ever produced one

A similar comparaison has been made to IKEA.. their stuff is affordable and reasonably nice to use/look at..

The iPod will run you anywhere from 249 to 600 bucks... they are the best.. they are original..

as long as other mp3 players keep copying Apple, Apple will always be the best, because they are the Original..

You would think Coca Cola's brand would have suffered a similar fate, but it succeeds for the same reasons I just described.

iPods and Apple products in general have been fairly prevalent in NYC for a long time now. Walk down 5th Ave and you'll lose count of how many white earphones there are. It's nice seeing that many iPods...even if many of their owners connect them to Dells when they get home.

I don't see Apple's brand value going down with this increase in market share. People buy iPods because they are the best and coolest MP3 players on the market. People but Apple desktops and laptops because they are some of the best machines running the best OS. As more people try iPods and Macs, they have come to realize this truth, and thus Apple get more of the market share.

Coca-Cola is everywhere...is that a problem for them?
I think not.

I would like to see Macs at between 10 and 20 percent market share because I would like to see Macs more accepted as an alternative for business environments. Currently my company bought me a windoze laptop that I never use. It gathers dust and I do my work on my Tibook. I use my computer way too much to use the windozer even if it was free. Life is too short and if I have a chance to enjoy it more it is worth it to me to spend my own cash to enjoy the time I spend on the computer more. It sure would be nice if they would just let me get a Mac and have them pay for it next time though.

Coca-Cola succeeds because "their stuff is affordable and reasonably nice to use/look at"?

i'm for whatever lowers prices. $200 for g3 ibook ram? HA!

Oh the brand would hurt. I mean Windows is ubiquitous and the brand name of Microscum is just that. Then again, with the sort of money Redmond has you have to ask yourself do they care?

"$200 for g3 ibook ram? HA!"

Huh? I see 512MB for $129.

wow... lmao.. come on man.. are you trying to be funny..?

IKEA is pervasive and it has a strong brand. Coke is pervasive and it has a strong brand..

I assume you were joking..

CC.. thanks for the compliment..

Road Warrior.. er.. that 2+2=4 mentality was the premise for the question!! Of course you can't just immediatly say that Apple has a strong brand equity because it has a low marketshare.. Microsofts brand value is through the roof!! Coca Cola is #1 and MS is #2!!

pffft

Small market shares, for some reason, always seem like a good thing to elitists.

To normal people, selling more is good because more people get to benefit from having good products.

It really is that simple no matter how some people try to overthink it.

Plenty of cream to go around.
We have a long way to go before that ever happens. Apple will still be the cream of the crop even if more than 90% of the market switched.

The real question is: If Apple becomes ubiquitous, will Apple become greedy and complacent again? Apple is out to make money just like everyone else. Given a chance, just about any for-profit company would adopt shady tactics if they could get away with it: strong-arming competitors, cutting corners in quality control, forced obsolescence, etc.

It'll be fine. We all just need to wear our badges -

"I USED A MAC
BEFORE IT BECAME
UBIQUITOUS"

I personally don't think ubiquitism would hurt apple at all. The only thing that can hurt apple would be a loss of their current goals in the market. Being to always be unique, high class design and easy interface software that is faster/more reliable than "windozer". More sales and people using them just means more sales and a larger mac community. I pray this happens, even if it is something we won't see within the next few years, its a time i look forward to.

u guys are all dreaming.