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Thu, Aug 21, 2008 - 05:02 AM EDT  —  AAPL: 175.84 (+2.31, +1.33%)  |  NASDAQ: 2389.08 (+4.72, +0.2%)

What happens when world’s No. 1 Apple brand is combined with No. 5 Intel brand?
Monday, June 13, 2005 - 10:24 AM EDT

"One of the more interesting side stories to the alliance between Apple Computer and Intel is whose brand, if either, will get a boost from the forthcoming Intel-based Mac," Arik Hesseldahl and Lisa DiCarlo write for Forbes. "According to Vivaldi, Apple ranked first in brand value. Another survey, by Interbrand, ranked Intel number five in global brand power."

Hesseldahl and DiCarlo write, "Intel may gain more brand equity and sex appeal from its deal with Apple than the other way around. 'A relationship with Apple leads to the iPod, even if Intel doesn't have chip in the iPod, and through Steve Jobs, it leads to Pixar,' says Parkhurst. 'These associations can only help Intel.'"

"Apple may not get a boost to its brand equity unless an Intel chip figures prominently in a very hot product, such as a thin, light, powerful notebook that Apple so desperately wants to build," Hesseldahl and Lisa DiCarlo write. "Or they may not do it at all, says Jonathan Chajet, director of brand strategy at Siegel and Gale, a brand consulting firm, 'I don't think Apple needs all that much help selling its PCs.'"

Hessedahl also wonders if Apple will take advantage of Intel's "Intel Inside" program which reimburses PC makers the cost of advertising and marketing if they co-market Intel's brand alongside its own. "Intel Inside" includes computer case stickers and the familiar four-tone Intel melody in television and radio ads.

Full article here.

MacDailyNews Note: Apple already builds thin, light, powerful portables. The Apple PowerBook G4 line consists of one of the world's best-reviewed and most-coveted portable computers on the planet.

Related MacDailyNews articles:
Video of Mac OS X 10.4.1 for Intel running on Dell laptop posted online - June 13, 2005
Report: Apple Mac OS X 10.4.1 for Intel hits piracy sites - June 11, 2005
Is Apple setting up the ultimate "Switcher" campaign by preparing to let Mac OS X speak for itself? - June 10, 2005
Intel-based Macs running both Mac OS X and Windows will be good for Apple - June 10, 2005
Twin Mac website debuts, dedicated to dual booting Intel-based Macs running Mac OS X and Windows - June 10, 2005
Cringley: Apple and Intel to merge; Steve Jobs finally beats Bill Gates - June 09, 2005
Fortune: Apple's switch to Intel processors to accelerate Windows users switching to Mac OS X - June 09, 2005
Will developers stop writing Mac applications if Apple 'Macintel' computers can run Windows? - June 08, 2005
Why buy a Dell when Apple 'Macintel' computers will run both Mac OS X and Windows? - June 08, 2005
Apple to use Intel microprocessors beginning in 2006, all Macs to be Intel-based by end of 2007 - June 06, 2005

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Jun 13, 05 - 11:49 am Comment from: hairbo

Well, hell has already frozen over once, but I'd be pretty surprised if Apple put the "Intel Inside" logo on their laptops.

Jun 13, 05 - 11:49 am Comment from: stantheman

The PowerBook is thin and relatively light, but it is no powerhouse with that speedy 166 mhz bus.

Jun 13, 05 - 11:52 am Comment from: Tommy Boy

1.67 Ghz G4 Powerbook. My new toy. Please arrive soon.

Jun 13, 05 - 11:58 am Comment from: stantheman

And that isn't even mentioning the obsolete RISC G4 processor it runs on.

No wonder why you mac heads are so slow to figure things out. You're still waiting for the computer (ie, your brain) to boot up.

Jun 13, 05 - 12:01 pm Comment from: Chomper

Ahhh, stantheman, if your theory were correct, we are equal then because you guys have to deal with a crippled OS with spyware, malware, phishing, defects and etc.

Shall I go on?

Thought so...at least we concentrate on creating things instead of fixing them.

Jun 13, 05 - 12:04 pm Comment from: actually....stantheman...

it is a powerhouse....ram makes a lot more of a difference than bus speed-esp. G4 bus speeds, which can't be compared to other bus speeds for the same reason you can't compare GHz. I have friends with dell laptops running at 2+ GHz (with bus speeds of 300+ MHz) and my PB is still a lot faster. besides, bus speed in a laptop isn't the most important thing, nor does it make or break a "powerhouse".

MW "expected"...i expected something unresearched like this from you

Jun 13, 05 - 12:04 pm Comment from: macman

stantheman,

What good is high performance hardware when it runs garbage (windoze)?

Jun 13, 05 - 12:06 pm Comment from: ha...

"obsolete G4"....right (where the heck do you come up wtih this stuff?)

mw put, as in, you need to be put in your place...i'm sick of this nonsense rambling.

Jun 13, 05 - 12:08 pm Comment from: Quaptro

From article: "'I don't think Apple needs all that much help selling its PCs.'"

Oh yeah? Then why the 2% market share?

Jun 13, 05 - 12:09 pm Comment from: mac user 47

stantheman-

Frustrated by what he doesn't understand, yet keeps coming back.

- in terror, would have kicked dirt over the first fire.

Jun 13, 05 - 12:10 pm Comment from: Zeldorf

The perfect match made in heaven: apple and intel.
And then the question has to be asked:
"Hey, STEVE, why didn´t you do this earlier?????"


Bad management or big ego???

Jun 13, 05 - 12:11 pm Comment from: stantheman

I don't deal with any of the malaise that you refer to. My OS is updated, strong, and firewalled.

There is no way any Mac could match the productivity I get on my Wintel.

Truth hurts, chomper. Get back to biting into something you might be able to chew up. That ain't me.

Jun 13, 05 - 12:18 pm Comment from: Mac & PC Guy

>Apple already builds thin, light, powerful portables.

The "power" in Apple's lineup is a misnomer. With more up-to-date hardware, Apple's lineup will truly have adequate power.

C'mon now. Apple made it official already, let go of your defending the old-crap-sold-as-brand-spankin-new. MacTel will smoke the G4 and G5. Wintel is already doing it. smile

Looking forward to my next computer... a SuperPowerBook! raspberry

---
Look for fun (a dual core:dual processor box):
http://www.digitalproducer.com/articles/viewarticle.jsp?id=32951

Jun 13, 05 - 12:19 pm Comment from: Chomper

ahhh, stantheman, afraid to mention what your OS is?

truth does hurt, OS X is the best OS out there.

You can't even mention what OS you use.

And too late, I already chewed you up and spit you out into a landfill.

Jun 13, 05 - 12:33 pm Comment from: Viridian

stantheman,
I'm sorry, I didn't catch what you were saying; your neck was farting too loudly. By no stretch of the imagination can the G4 be termed "obsolete". Its potential has not been met, nor indeed even fully explored, because the consumer computing market is as unimportant to Freescale as it is to IBM. Here's a clue, gratis: the former is focused on the embedded market, the latter on POWER and the server space. Apple's business is too small for either company to happily dedicate the R&D;resources. I suggest you do some reading then get back to us. But hey, thanks for playing, and don't forget to empty your drool cup. Moron.

Jun 13, 05 - 12:33 pm Comment from: zupchuck

You call it "Intel at the core!"

Get it...

or "Intel, running in the core of the Apple Macintosh"

Jun 13, 05 - 12:36 pm Comment from: stantheman

XPSP2. And I run circles around you on XPSG4 3.2 GIG Dell.

Jun 13, 05 - 12:43 pm Comment from: bikersrule

Stantheman,

How often do you defrag the HD? How often do you have to wash downloaded software? How many viruses are there that could affect your machine?

This is what my windows mates have to regularly do to their XP OS's.

There's a term for you in Australia, a bullshit artist. In your case you are an artiste. My apologies if some readers are offended by my language but if Stantheman wants to fling it around then some of it is bound to stick. Bloody idiot.

Hell it's 2.30A.M and I'm going to bed and I won't be dreaming Stantheman or anyone like him.
ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ.

MDN Magic Word 'good' as in good riddance to bad rubbish and Good night all.

Jun 13, 05 - 12:44 pm Comment from: stantheman

Maybe you ought to do some reading. Obsolete, by definition, is something no longer in use or outmoded in date, design, or style.

Your precious G4 is outdated. You precious G5 is outdated. Or wait, let me guess, it is so technologically advanced that no other box top computer manufacturer uses it in their PC's? GIVE ME A BREAK. The computer wars are over, CISC, despite its "flaws" kicked the snot out of RISC processing despite the inherent "advantages" that RISC carried over CISC.

Your ass probably smarts from the kick in the rear end that Intel/AMD has delivered to you RISC fan boys

Jun 13, 05 - 12:46 pm Comment from: stantheman

Hey Bikersrule...

Can you tell me what crime your ancestors committed to be exiled to the prison island of Austrailia? I guess you can say being an idiot is in your blood.

G'nite mate!

Jun 13, 05 - 12:50 pm Comment from: Viridian

<style."</i>

Absolutely correct. And if you knew your ass from a hole in the ground, you'd know that none of the above descriptions apply to the G4. They do, however, fit Windows precisely.

Jun 13, 05 - 12:51 pm Comment from: Chomper

See, stantheman, you show that you are merely a tool/shill whatever you want to call yourself...

You neglect to mention that you are using a woefully inadequate, antiquated, poorly designed OS.

You still haven't addressed that.

PC users need the extra speed to make up for the poor excuse for a GUI you call Windows.

In the end, it's getting things done that matter, PC's can do things, but they do it with much more effort.

Just go home to mommy, trying to hang with the cool kids just makes you look like a retard.

Jun 13, 05 - 12:55 pm Comment from: stantheman

Wait till Longhorn comes out. I don't care if it comes out 2 years after Tiger, and I don't care that it will not be advanced as Leapord. At least it will come out.

Jun 13, 05 - 12:57 pm Comment from: stantheman

I have a challenge for you then. After Apple makes the correct choice to move to Intel, go and buy a G4 G5 unit that is readily available for

The consumer speaks. Beta was/is better then VHS. Who won out on that one? Its the consumer that speaks with their dollar. The desktop PowerPC chips have FAILED. Undeniably. Its over.

Jun 13, 05 - 12:59 pm Comment from: stantheman

Aww, are the mac fan boys so hurt by me that they have to resort to impersonating me?

This must be that austrailian fellow...bad genes = rogue and sinister nature, by blood.

Jun 13, 05 - 01:04 pm Comment from: effwerd

Isn't the Intel thingie five tones?

Jun 13, 05 - 01:04 pm Comment from: stantheman( real one)

I might not always view Apple hardware as highly as some of you on this board, however, at least my english is better than the imposter using my name to fuel the flames.

Jun 13, 05 - 01:05 pm Comment from: DotWind

How about Apple buys Intel and dominates the market then? Microsoft would have to deal mainly with AMD which is not such a bad thing but Microsoft would really be cornered then.

What If Apple Buys Intel?

Jun 13, 05 - 01:30 pm Comment from: ron

> I don't care that it will not be advanced as Leapord.>
Do you mean Leap Hard, or leap ordinary?

Leopard--an animal that can change it's spots----or chips.

Jun 13, 05 - 01:33 pm Comment from: ron

OOOPs SB--its

Jun 13, 05 - 01:44 pm Comment from: failed?

stanthewoman...

PPC chips failed? undeniably? is this why Powermacs beat the ___ out of a same priced PC?

MW great...oh great, stantheman is back...giving us all a headache...

Jun 13, 05 - 02:25 pm Comment from: Sammy

"You neglect to mention that you are using a woefully inadequate, antiquated, poorly designed OS...."

Yet it is Tiger that severely lags behind Windows XP 64-bit edition in terms of pure 64-bit functionality....and it is OSX itself with its catastrophic thread handling/creation that severely lags behind Windows in server applications.

"PC users need the extra speed to make up for the poor excuse for a GUI you call Windows. "

A poor excuse in itself to even suggest such a thing. The operating system is transparent. What is the extra speed "making up for"? What poor excuse do you have for OSX having to go through a constant web of layers, up to 5 times slower than Linux/Windows just because of OSX itself, to create a single new thread?

"In the end, it's getting things done that matter, PC's can do things, but they do it with much more effort. "

Keep telling yourself that. See above example. Technologies exist for PC's that you have yet to see for a Mac. The PC industry is evolving as we speak....Apple decided to jump ship rather than sink, too bad the most stubborn of mac zealots still cant accept it.

Jun 13, 05 - 02:43 pm Comment from: Sammy

"is this why Powermacs beat the ___ out of a same priced PC?"

You must be severely delusional.
http://www.digitalvideoediting.com/articles/viewarticle.jsp?id=32744-1

..At $3496, it’s more than $1000 cheaper than the dual Xeon 3.6 Dell Precision workstation 470 we tested earlier, and it’s also more than $1000 cheaper than the Mac dual G5 2.7GHz machine. It’s remarkable to test a new product with faster performance at a price that’s about 25% cheaper. Compared to the dual Xeon machine, the performance was roughly the same on many benchmarks, but significantly better on others. And compared to the Mac, particularly in the CineBench benchmarks and the TotalBenchmark Comp 2 scores, the Mac fell way behind while still costing over $1000 more. ...



The thrashing only gets worse with dual processor dual-cores...
http://www.digitalvideoediting.com/articles/viewarticle.jsp?id=32951

Apple has absolutely nothing to stem the sheer embarrasment showcased by that dual processor, dual core Opteron, and not for some time at least. PPC did indeed fail for the Mac platform, and those performance numbers above show why Steve decided to jump ship now rather than suffer an even bigger embarassment down the road.

Jun 13, 05 - 03:42 pm Comment from: biggieG

I was waiting for the moment that benchmark was posted. Suddenly all the Mac zealots creap back into their holes.

well done Sammy.

Jun 13, 05 - 03:44 pm Comment from: biggieG

the amount of FUD spread on this board resembles an MS funded "study."

Jun 13, 05 - 04:21 pm Comment from: spyinthesky

Wow there are still people out there who think XP is a competitive operating system, I'm impressed with your loyalty especially as even the once rabid window zealot 'experts' are rarely seen to support that contention these days. But hey what would the world be without a good laugh from time to time eh.

Oh and now the history bit
For those who don't know I ask the question where were the penal colonies BEFORE Australia took on that dubious honour? I am sure only the fools on here (and we know at least who one of those is) don't know the answer to that, which was of course one of the prime reasons for sending their ancestors there in the first place. The other good thing about Aussies is that they are rarely fat either - is it the superior DNA, or maybe just enough superior intelligence at work when faced with the ultimate question for some- shall I or shall I not enter that burger joint? Oh well everyone to their own eh?

Jun 13, 05 - 05:25 pm Comment from: Sammy

"Wow there are still people out there who think XP is a competitive operating system, I'm impressed with your loyalty especially as even the once rabid window zealot 'experts' are rarely seen to support that contention these days. But hey what would the world be without a good laugh from time to time eh."

...Mac OS X is incredibly slow, between 2 and 5(!) times slower, in creating new threads, as it doesn't use kernel threads, and has to go through extra layers (wrappers). No need to continue our search: the G5 might not be the fastest integer CPU on earth - its database performance is completely crippled by an asthmatic operating system that needs up to 5 times more time to handle and create threads....

....The server performance of the Apple platform is, however, catastrophic. When we asked Apple for a reaction, they told us that some database vendors, Sybase and Oracle, have found a way around the threading problems. We'll try Sybase later, but frankly, we are very sceptical. The whole "multi-threaded Mach microkernel trapped inside a monolithic FreeBSD cocoon with several threading wrappers and coarse-grained threading access to the kernel", with a "backwards compatibility" millstone around its neck sounds like a bad fusion recipe for performance. ...
http://www.anandtech.com/mac/showdoc.aspx?i=2436


.....Tiger also seems rushed in the sense that it's not a drastic shift to 64-bit computing; Tiger adds the ability for individual processes to have access to more than 4GB of memory. As can be expected, any process using the 64-bit memory space can only talk to 64-bit libraries, which at present, doesn't include any UI libraries. The end result is that you can have a 64-bit process, but it has to talk to a 32-bit UI process. There are even more limitations beyond this, but the basic impression that I get from Tiger is that Apple is taking a much more transitional approach to the move to a full 64-bit OS than Microsoft. In fact, if it weren't for AMD, I wouldn't be too surprised if Microsoft's move to 64-bit would be much more similar to Apple's. The reality of the situation is that for the majority of users, 64-bit memory addressability isn't going to be a necessity for another few years still. Instead of focusing a lot of attention on 64-bit today, Apple appears to be making a transition towards the goal of making the Mac OS a full 64-bit OS, but with Tiger, we are far from there yet. Next week, you will be able to read my impressions of Windows XP x64 Edition, and from my experience with that, desktop users aren't missing anything from Tiger, being somewhat limited in its "64-bitness". .....
http://www.anandtech.com/mac/showdoc.aspx?i=2404&p=3

Good laughs indeed!

Jun 13, 05 - 05:36 pm Comment from: Al

We know North America was originaly populated by theives, prostitutes and religeous zealots from England, France, Spain and the rest of Europe but unlike the Australians we don't brag about it.

Jun 13, 05 - 08:59 pm Comment from: bikersrule

Stantheclown,

Boohoo, I'm hurt. You're still a bullshit artiste. And don't forget to check your machine for viruses.

Jun 13, 05 - 09:02 pm Comment from: informed (fake one)

stantheman(fake one):

You wouldn't know productivity if it pissed in your mouth.

Jun 13, 05 - 09:05 pm Comment from: DudeMac

NO "Intel Inside" Stickers, PLEASE!

Jun 14, 05 - 12:16 am Comment from: Majikthize

Folks, if you're as tired of stanthedingbat's pointlessly inflammatory nonsense as I am, please ignore him. He'll go away if nobody pays attention.

Jun 14, 05 - 07:35 am Comment from: Joel

Theres no way I would buy a mac with one of those 'intel inside' stickers or badges on it....and if out of desperation i did... i would tear or burn that 'frigger' off!!! smile

Jun 14, 05 - 04:18 pm Comment from: bobcat

Interesting forum. Who's the stan?

http://holycrap.denmark.com/jar jar.jpg

Jul 22, 05 - 02:39 pm Comment from: Cloudwall

Why is it every one of these Mac fan/rumors/news sites has these Windoz drones spewing on and on about their OS? Don't they have anything better to do with their oh-so-productive and speedy OS(s)?

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