Warner music exec discusses decapitation strategy for Apple iTunes Music Store
Wednesday, September 28, 2005 - 09:51 AM EST"Michael Nash, Warner's digital strategy chief, suggested labels might have no choice other than cut Apple's digital music sales off at a stroke," Andrew Orlowski reports for The Register. "'What if Jobs says 39 cents or 29 cents per download - what then? The industry can say, OK we'll cut him of - very few people people buy music from digital downloads,' said Nash, who pointed out that most of the music on iPods is from their own collections. The iPod won't disappear, he pointed out, and the decapitation will really feel no more painful than a gentle shave. '[Jobs] will figure out another model,' said Nash... His comments came at the CTIA Telecomms Show, in a panel titled 'Artists, Labels, Publishers: What Do License Holders Want.'"
Nash also said, "The industry got together and said 'We don't want another MTV'. Well, now we've got another MTV, in Apple. And we have to deal with it." And an unnamed executive stated, "It's going to be difficult to get the consumer to stop thinking about owning music, and think about paying for participation instead," Orlowski reports.
Full article here.
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these people really want to decapitate themselves