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Thu, Nov 20, 2008 - 06:41 AM EST  —  AAPL: 86.29 (-3.62, -4.03%)  |  NASDAQ: 1386.42 (-96.85, -6.53%)

UBS maintains ‘buy’ rating, cuts Apple price target to $77 from $90
Friday, July 14, 2006 - 11:56 AM EST

UBS cuts Apple Computer price target to $77 from $90 and maintained their "buy" rating on Apple Computer Inc. (AAPL).

Yesterday, analysts at Soleil reiterated their "buy" rating on Apple Computer and reduced their target price from $95 to $75.

We'll add to this article if more information about why the price target cuts were made becomes available.

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Related articles:
Wall Street to focus on outlook when Apple reports earnings on July 19 - July 13, 2006
CSFB Analyst: Apple could warn on 4th quarter profit and revenue - July 12, 2006
Apple to hold Q3 06 Quarterly Earnings Call on July 19 - July 05, 2006
UBS: stock options probe unlikely to hurt Apple - June 30, 2006
UBS maintains ‘buy’ rating on Apple shares with price target of $90 on strong Mac demand - June 21, 2006

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Reader Feedback: ( = registered)

Jul 14, 06 - 10:59 am Comment from: R

I reiterate my "Annoying" rating on these analysts.

Jul 14, 06 - 11:19 am Comment from: Lurker_PC

Meanwhile Apple stock continues to tank a dollar or two a day. Isn't there ANY good news?

Peace.

MW - army - as in tank.

Jul 14, 06 - 11:28 am Comment from: Macaday

No peace until we've taken the pain...the consumer boom may be ending.

Jul 14, 06 - 11:56 am Comment from: Steven

It isn't whether the consumer boom ends, it is what they buy with the money they still have, engergy costs or no.

If a consumer would have purchased an iPod, a boombox for it, an LCD TV, and some speakers, can they afford all this in tomorrows economy and their expanding credit card dept?

Probably not.

So long as the consumer says "I still am going to get that iPod" let Sony, Denon, and Sharp loose their sales, so long as Apple still gets the consumers dwindling entertainment money.

All this to say that the economy is incredibly strong, despite record engergy costs, and consumerism is showing no signs of weakening.

If Apple brings out the sexy products the market is antisipating, and they garner in the consumers bucks, that's all that matter.

Jul 14, 06 - 11:58 am Comment from: Peter Brady

Steven -

I would say Mac sales are more susceptible to slowing consumerism than iPods, simply due to price points.

Jul 14, 06 - 12:02 pm Comment from: Steven

I disagree.

Mac's are at the higher end of PC pricing - loaded systems. Thus, low-end PC sales are likely to drag, while people who have money will continue to spend.

This is akin to the car industry. Why did so many manufactures develop luxury car divisions? Because when the economy tanks, it was shown that luxury cars continue to sell.

A resession is a type of "fire sale" for the rich. They in turn are the one's who can afford to spend and employee us naves, which in turn keep the economy going, but I digress with economics 101...

Suffice to say, Macs in a resession will fair better in sales than PC's. Apple's overall numbers may be flat, or go down, but market share may actually go up.

Jul 14, 06 - 12:29 pm Comment from: whatever

It is amazing that just because there is no news it is translated as bad news and the stock keeps going down...

Jul 14, 06 - 03:33 pm Comment from: aapl

someone get Apple to put a search engine and text advertisements on itunes, it could increase revenue.

itunes shouldnt be just about music as amazon isnt just about books anymore.

itunes should combine the next amazon & google
it should also sell downloadable games.

that would double apple's revenues. if not more.

Jul 14, 06 - 03:37 pm Comment from: Jason D. O'Grady

Nearing $50 ....

FALL BABY!!! FALL!!!!!!!!!!!!!!!!!!!

Suffer Apple!!

Jason D. O'Grady
http://www.powerpage.org

Jul 14, 06 - 03:40 pm Comment from: buy at $47

how much lower can it go after $47?

Jul 14, 06 - 03:45 pm Comment from: !!!SELL SELL SELL

its going to fall below $50! sell!!

Jul 15, 06 - 12:02 am Comment from: Macs King

They've all got to revise their estimates because their high ones were starting to look really stupid, you see, it's all a guessing game and ANALysts don't really know what they're talking about.

The Dow shed 400 points in the last 3 days, it ain't just Apple, it's everything melting down except maybe for the war machine buildiing company stocks.

Personally I am seriously looking for the right moment to grab another thousand shares. One little Apple ride earlier this year netted me over 10 grand after taxes in an afternoon.

I've set up an instant home equity line to cover my short term investments, it's risky but it's less risky than going to a casino where I never ever win.

My stock portfolio is really diversified with long term AAPL (which has been very good to me) and short term Apple buys that have also been very good to me.

This is not a time for panic (unless WW3 breaks out all over the world in which case none of this makes any difference).

Jul 15, 06 - 01:15 am Comment from: bond company stooge

The Dukes know something...they're trying to corner the market on FCOJ...

Jul 15, 06 - 09:45 am Comment from: Stockboy

"Gregg Thurman Jul 05, 06 - 11:42 pm

I think there is a very real possiblility that AAPL will hit $80 by July 21. No, I'm not smoking anything. It all boils down to management's guidance on July 19.

With what I'm reading, and what my channel checks are showing, I'm forecasting $90 by Oct expiry."
http://macdailynews.com/index.php/weblog/comments/10087/

Jul 15, 06 - 09:47 am Comment from: Sandy

To Macs King: Panic, dude, panic.
When you set up a home loan to cover your stock gambles it is time to panic.

Jul 16, 06 - 08:14 pm Comment from: Stock

"When you set up a home loan to cover your stock gambles it is time to panic."

Especially if you're not bright enough to set up a margin account.

Borrow against your stocks, not your house.

Even then, understand what you're doing.

Consider options. Then really understand what you're doing.

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