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The Channel Insider: Dell is no Apple
Wednesday, May 31, 2006 - 12:19 PM EST

"Instead of investing in the channel, the area most likely to produce sales growth, the vendor is trying to be Apple. The problem is Apple is cool and Dell isn't," Pedro Pereira writes for The Channel Insider. "PC maker Dell's decision to open two inventory-less retail stores this summer... makes me wonder how many potential customers will be walking into the Dell stores at shopping malls in West Nyack, N.Y., and Dallas expecting to leave with a new laptop under their arm... I don't know about you, but unless I am buying furniture, I expect to walk out of a store with my purchase."

"Instead of investing in the area most likely to produce the results Dell needs—sales growth—the vendor is trying to be Apple. The problem is Apple is cool and Dell isn't. In fact, there hasn't been anything 'cool' about the vendor since "Steven, the Dell dude" vanished from our TV screens a few years ago," Pereira writes. "Apple is image; it's attitude. Using a MacBook at your neighborhood café says something about your nonconformist view of the world. But if you pull a Dell out of your bag, the only message you're sending is that you presumably got a decent deal when you bought it."

Full article here.

MacDailyNews Take: Using a MacBook at your neighborhood café says also says that you probably have used both Windows and Mac OS X, compared the two, and actually made an informed choice. If we see you, we'll wave. You know why. It not just about "cool," it's really about "better."

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Related articles:
Will Dell's retail computer stores work sans inventory? - May 30, 2006
Dell to open retail stores - May 22, 2006

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May 31, 06 - 12:33 pm Comment from: scottm4321

Didn't Steven get kicked off the ads for getting arrested for possessing or buying pot? That was Dell's only hope at coolnes, they should have kept him in the ads.

May 31, 06 - 12:34 pm Comment from: Darth Avenus

I guess that's the point. Customers seeking a Dell will come away empty handed, then mosey on down to the other end of the mall to the Apple Store, which will satisfy the customer's craving for immediate computing gratification.

May 31, 06 - 12:38 pm Comment from: Macfanboy

Meanwhile Apple stock has dropped to under $60 a share.... shock

May 31, 06 - 12:40 pm Comment from: ohmyachingdell

"But if you pull a Dell out of your bag, you'll throw out your back and probably break the table."

May 31, 06 - 12:41 pm Comment from: GroinPull

<>The Channel Insider: Dell is no Apple</i>

In other news: $hit doesn't smell good

May 31, 06 - 12:43 pm Comment from: gonzo

Another view - Apple owners are all paranoid about their appearance to others- hence they buy computers and ipods more often to have the latest thing; Dell owners shop for a better price.

The computer is a tool; not jewelry to impress your friends. I can write just as good an e-mail in Windows as OSX, same with using Photoshop and every other program - it does not matter which OS I use, I am the creative one; not the OS.

May 31, 06 - 12:44 pm Comment from: Fuzzybear

scottm4321: I think you are correct, he was pulled because of some pot thing. Maybe Dell should smoke some (ok, maybe allot) and maybe they'll come up with better ideas. They obviously didn't put the crack pipe down quick enough on this on the retail store thing. Really, what is the point??

May 31, 06 - 12:47 pm Comment from: Fuzzybear

gonzo: I get your point, but I tend to disagree with the last part, I find the Mac enabling, not disabling as my previous PC was.

May 31, 06 - 12:49 pm Comment from: Rene

hahahhahah @ GroinPull


MDN Word of the day 'Has' The RDF has me.

May 31, 06 - 12:51 pm Comment from: Digital Kid

"Dell is no Apple."
The understatement of the new century. People don't buy Dells because they are good computers or are cool, people buy Dells because Dells are dirt cheap.

May 31, 06 - 12:52 pm Comment from: G-ZUS

DELL is so sad right now. Too bad, so sad.

http://www.stenar.org/

May 31, 06 - 12:52 pm Comment from: scottschor

"Michael Dell, I purchased from Apple Computer. I knew Apple Computer. Apple Computer was a friend of mine. Michael Dell, you're no Apple Computer."

Lloyd Bentsen - Former Senator and Vice-Presidential Candidate - 1988

May 31, 06 - 12:57 pm Comment from: Ray Lane

Gonzo:

You are half write, the computer is a tool, and not jewelry. And it is the person that is creative, not the machine. However, as a freelancer that works on a number of different machines, I can tell you that the machine does have the ability to hinder the creative process.

By far the Windows machines are the worst offenders. On one system (A dual 2GHz Zeon), If I run more than one Adobe product at the same time, I can almost guarantee a major crash. This KILLS the creative flow. On the Macs I typically have Photoshop, LiveType, FCP open at the same time. Sometimes DVDSP and Motion as well. This allows me to quickly swap and change files without an issue.

May 31, 06 - 01:02 pm Comment from: Bill

If this retail idea doesn't work, maybe Mikey should shut Dell down and give the money back to the investors...

May 31, 06 - 01:05 pm Comment from: DJ

G-Zus

Why are you plugging your blog?

May 31, 06 - 01:05 pm Comment from: Quevar

gonzo wrote: "The computer is a tool; not jewelry to impress your friends. I can write just as good an e-mail in Windows as OSX, same with using Photoshop and every other program - it does not matter which OS I use, I am the creative one; not the OS."

Actually, a guy in my lab and I are giving presentations on Friday and we were going to send out a very similar email at the same time (we thought it would be funny - may or may not be, but that is not the point). Anyway, we wrote them and clicked send at the same time, me on my Mac and him on his Windows machine. Well, after I said "click," he screamed: "What?" His computer said: "Unexpected error." It took him 5 minutes to figure it out and then finally got the email sent.

This doesn't happen very often, but our plan was foiled because of an unexpected error on Windows'/Outlook's part. So, at least in this one incredibly specific example, it may not actually be as easy to send email from a Windows machine....

May 31, 06 - 01:07 pm Comment from: Da Vinci

Geees, if I took my 17" PowerBook to a coffee shop my wife would kill me. We go there to drink coffee and engage in social intercourse with each oter and friends, not stare at a computer screen.

Take your laptop to an Apple store not the coffee shop!

Leo

May 31, 06 - 01:15 pm Comment from: RC

You'd have to be smoking some high quality weed to think buying a Dell was a good move...

May 31, 06 - 01:24 pm Comment from: G-Spank

Beautifully written.

May 31, 06 - 01:31 pm Comment from: gonzo

RAy Lane - I have both macs and pcs - never had the situation you have on my pcs. They run as many programs as the macs at one time and I find things work a little faster using the peecees. My peecees never crash. running windowxs xp.
(and if this happens all the time,why do you use pcs???)

tip to quevar - tell your friend not to use windows ie or outlook. i use firefox and thunderbird on my peecees and never have any problems.

May 31, 06 - 01:50 pm Comment from: Ray Lane

(and if this happens all the time,why do you use pcs???)

As I said, I am a freelancer, and that is what they have.

May 31, 06 - 01:52 pm Comment from: The Batman

"also says that you probably have used both Windows and Mac OS X, compared the two" ...
Well no. in fact I haven't used Windows, I just went straight to the Mac.

May 31, 06 - 01:59 pm Comment from: ken

Gateway showed how profitable the in-store online sales approached works. I expect Dell to start loading the stores with some entry level systems and notebooks, plus flat screen TVs before Christmas - with a bit of spare RAM under the counter.

I also have trouble seeing Dell match the Apple Genius Bar - far too many customers with problems to spend money on that one.

Two years at the most and the stores will be gone.

May 31, 06 - 02:12 pm Comment from: DLMeyer

Does it need to be stated yet again? Dell needs to avoid making the mistakes that nearly destroyed Gateway - and having stock on hand was not one of their 'mistakes'.

Gateway got out of the Retail Outlet business while it still had a business.
Tandy got out of the PC business to concentrate on its retail outlets.

Apple made it work. Maybe because Apple put the stores out there as part of its advertising/marketing effort rather than as part of its 'sales force'. Maybe because Apple products depend, in part, on COOL to help sell them - and 'cool' doesn't translate that well via printed page or web site. By the same token, 'low cost' translates VERY well via a web site - and constant price shifts are better on the web than the outlet.

Please don't tell Dell of the potential dangers in their plans. They might come to their senses and back away before they take too big a hit.

May 31, 06 - 02:23 pm Comment from: Majikthize

gonzo -

"Apple owners are all paranoid about their appearance to others- hence they buy computers and ipods more often to have the latest thing..."

Actually, Mac users keep their Macs longer than PC users keep their PCs - because they can. Even with the CPU and OS transitions, Apple's done a superb job with backward compatibility. There are a lot of 7-year-old G4 towers and G3 iMacs in homes and pro graphics shops running OS X and the latest apps. Old Macs don't get replaced - they just get repurposed or handed down to the next generation.

May 31, 06 - 02:46 pm Comment from: spyinthesky

Is it Gonzo or Bonzo? While I do 6 illustrations on my Mac with everything working seamlessly so that I hardly notice the computer at all, my GF just got home to tell me her laptop won't recognise her flash drive and that her work pc has yet more viruses, but hey she's gonna pay a guy to come in and sort that, well at least till the next time. Meanwhile she heard today her friend has had all her work moved to a folder with some dodgy east european blackmailing her before he will give up the code to release it. But not all's lost she thinks she may be ble to pay a company to break the code for her without resorting to the money laudering. Some people really just don't get it.

Believe it or not this is all true.

May 31, 06 - 02:51 pm Comment from: Thorin

"Apple owners are all paranoid about their appearance to others- hence they buy computers and ipods more often to have the latest thing..."

Holy crap that's silly. It's the software stupid. Me? 2002 PowerMac G4 dual 867, 1gb, 160gb, Tiger. Runs like a champ, boots up in about 10 seconds. Does everything I need it to.

May 31, 06 - 03:01 pm Comment from: gonzo

spyinthesky - sounds like a personal problem.
never a virus on either my mac or pc ever.
Repeat - never a virus.

spyinthesky - tell your friends to avoid computers at all costs. buy your gf an apple for her birthday.

meanwhile of every 100 computers sold today only 3 will be Apple computers.
i like my mac i use daily and my peecees - people are just sooooooo hung up on which computer they own.

Majikthize: "Actually, Mac users keep their Macs longer than PC users keep their PCs"
You have no proof of this. Statistics of web use show time after time that there are more people surfing the web running Windows 95 than all total mac users combined. Windows 95 - 10 years old and people still use it for what they need.

May 31, 06 - 03:04 pm Comment from: Stockboy

Why is apple stock dropping so much today?
Most other stocks are up!

May 31, 06 - 03:14 pm Comment from: Ryan

"unless I am buying furniture, I expect to walk out of a store with my purchase"

Well, Dells do make pretty good doorstops.

May 31, 06 - 05:04 pm Comment from: Majikthize

gonzo-

"Statistics of web use show time after time that there are more people surfing the web running Windows 95 than all total mac users combined."

Y'know, if lots of Mac users were still running Mac OS 7, I wouldn't go around bragging about it.

"Windows 95 - 10 years old and people still use it for what they need."

Because they haven't been offered anything better since 1995, or because XP is incompatible with older hardware?

Thanks for making my point for me. Lots of Windows users are running old software on new hardware, whereas lots of Mac users are running new software on old hardware.

May 31, 06 - 08:22 pm Comment from: ©

</i>"It not just about "cool," it's really about "better."

I'm glad MDN took the time to add that. The design/"coolness factor" is just a benefit, but is not part of the equation for me. It's about OS X. OS X IS THE MAC.

May 31, 06 - 08:27 pm Comment from: Daniel-san

I'm sick of all you hooligan's slamming Dell and MS. I for one think it is very important to have them around. I mean, if it weren't for them, Apple wouldn't look very good. It's nice to have a skidmar...er....benchmark to help you know where you stand. Plus it creates jobs. For instance, if it weren't for criminals, you wouldn't need jails, courts and police. Think about it.

May 31, 06 - 09:35 pm Comment from: Brad T

GONZO...

You're right...

...there is no gignatic proliferation of Windows viruses in the wild, and they don't cost the international community billions dollars a year in lost productivity...

...Macs are not more secure than PCs, and PC don't have any security problems...

...my friend Damian has not lost 3 Windows PC harddrives in the last 3 years due to meltdown due to viruses...

...and he has not has his computer used as trojan...

...and 3 days after he had a new Dell installed a few weeks ago, it did not fail to even boot due to a virus...

...and working for a major financial institution as a consultant a few years ago, I did not experience major problems with viruses on the client PC's...

...a current client company has not had major email problems, not experienced by me at home on my Mac...

...and using both MS Office and graphic design and video editing software at home on my Mac is NOT heaps more productive than doing the same things on their PCs...

...and the owner of the firm is not completely jealous and embarrassed by this fact and regretting they use PCs...

AND YOU KNOW WHAT YOU'RE TALKING ABOUT !

MDW: IDIOT

Jun 01, 06 - 02:30 am Comment from: AAAAA

People who keep saying the computer is a tool are correct. Because the Macintosh is the best tool for almost any job. If you need it tweaked, you can try Linux. Windows has no place anywhere.

Jun 01, 06 - 02:32 am Comment from: AAAA

Apple's stock price down?

Heck, I don't see MSFT or DELL up much either huh?

Jun 01, 06 - 03:11 am Comment from: Predictions

Apple is down, because many don't beleive it will generate the growth required to support the stock price.

MDN made a prediction a while back that the next time Apple passed Dell in market cap, it would be the last time.

Well, the're likely right about that statement, just not the direction in which Apple was headed.

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