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RUMOR: Mystery Apple ‘Media Cube’ photo and info surfaces
Wednesday, February 22, 2006 - 02:19 AM EDT

Okay, this one's totally out of the blue, but we'll post it to see what you think - and because it looks kind of cool and mysterious.

Early this morning MacDailyNews received a blurry photo and a brief bit of text from an anonymous source.

The text that was included with the photo:

I was only able to snap one quick shot of this as I was only in there for about 30 seconds. I sort of stumbled upon it - can't say more about how or why. I only got about half a sec to look around back - there are a bunch of ports (and maybe a button or two) neatly arranged on the back (?) of the cube in a line along the bottom edge. It's about 8-inches square and 8-inches tall - a perfect cube. It seems to be made out of a similar material as a Power Mac - aluminum perforated with a round hole pattern, but they're smaller holes than found on a Power Mac. The top is the same material as the sides with the addition of the Apple logo, even though it doesn't look like it in the photo - I had to snap it quick, sorry.

I don't have any real detail on exactly what it's designed to do, but I know from other things I can't mention that it's media-related. Apple "Media Cube," maybe? Anyway, thought you guys would be interested.


That's all we know. Obviously, this could be a fake, but on the off chance that it's not, we'll post it for Photoshop experts to pick apart (example). Unfortunately, this is the best quality image we have of this mystery cube.

What do you think? Is Steve Jobs going to try the "cube thang" again? Is this what's coming next at next Tuesday's special media event (see related article)? Or it is just a fake?

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Related article:
Apple to hold special media event next Tuesday - February 21, 2006

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Reader Feedback: ( = registered)

Feb 22, 06 - 02:05 pm Comment from: Marcus

Agreed this could easily be an updated version of the Apple Design Award.

Believe me... I want this to be true as well. Half our staff here wants a media center based Mac (optical audio, dvd capability, built-in airport, etc..)!

Those are not holes.. that is most definitely a texture.

http://static.flickr.com/2/1462418_8567064e51.jpg

http://www.codingmonkeys.de/subethaedit/images/awards/appledesignaward.png

Here is an older one:
http://www.videolan.org/events/20030625/DSCN0783.JPG

Feb 22, 06 - 02:36 pm Comment from: Ampar

Just remember, there are six sides to every cube story.

Feb 22, 06 - 02:47 pm Comment from: Rasterbator

What is real anyway?

http://www.kassner2.com/~ron/apple/index.html
Core Duo 30" iMac -- Aluminum

http://www.kassner2.com/~ron/apple/index2.html
Core Duo Power Mac Minis

http://www.kassner2.com/~ron/apple/index4.html
Core Duo Power Mac Minis w/optional 12" swivel screen

http://www.kassner2.com/~ron/apple/index4.html
Core Duo iServe Mini

-- rstrb8r

Feb 22, 06 - 02:48 pm Comment from: Rasterbator

Oops. Messed up link on this one:

http://www.kassner2.com/~ron/apple/index3.html
Core Duo Power Mac Minis w/optional 12" swivel screen

Feb 22, 06 - 03:11 pm Comment from: Greg L

IT'S A COMPLETE HOAX. It's not a photograph. It's a 3D solid model ray-tracing that was blurred in Photoshop. I'm 95% sure. I've made better looking stuff many times.

Feb 22, 06 - 03:43 pm Comment from: KZeni

Yeah... that's definately a 3d render... flat out

Feb 22, 06 - 03:44 pm Comment from: Juz Wacky

Alright... I'm in the room with desirable new Apple hardware shaped like a cube, and I have 30 seconds to snap a blurry photo.

Is it just me, or would any idiot have normally shot the side with the ports?

Horribly horribly dubious.

Feb 22, 06 - 03:59 pm Comment from: Scott

Hmmm....

A "media cube" without a CD or DVD drive?

Feb 22, 06 - 04:02 pm Comment from: Luke

Juz Wacky,
The text says "I only got about half a sec to look around back - there are a bunch of ports (and maybe a button or two) neatly arranged on the back."

Feb 22, 06 - 04:07 pm Comment from: lantzn

I think it's Apple branded toilet paper in nice packaging.

Feb 22, 06 - 04:10 pm Comment from: Derek

Definitely not a render, just a really, really bad photoshop.
silver cube on table on google images will get you an answer at the bottom of page two..
thanks,
bye,
derek

Feb 22, 06 - 04:51 pm Comment from: Greg L

So do you think the original on Google Images isn't a 3D rendering?

Feb 22, 06 - 05:30 pm Comment from: Nick

Outside of the fact there is evidence it's rendered or Photoshopped, those of you claiming it's not a cube because of distorted sides are wrong. A wide-angle lens taking a close-up picture of straight lines does distort the lines. It's called barrel distortion.

Further photography poseury shall not be accepted in this thread! wink

Feb 22, 06 - 05:38 pm Comment from: james

http://developer.apple.com/ada/

check the upper right corner.

Feb 22, 06 - 06:02 pm Comment from: deedubya

Apple would never release a product with such sharp corners. It doesn't fit in with the soft edge design of imac and ipod. tip to the posers: round off the edges and it would be more convincing.

Feb 22, 06 - 06:14 pm Comment from: Jooop

Here's another shot of it: http://www.mekentosj.com/events/wwdc04/Pages/IMG_5994.html

Feb 22, 06 - 06:36 pm Comment from: Ampar

"I think it's Apple branded toilet paper in nice packaging."

The iPoo?

For those of you getting riled up, try some decaf.

Feb 22, 06 - 06:47 pm Comment from: durkadurkastan

IT'S NOT A BLOODY APPLE DESIGN AWARD! FOR GOD'S SAKES!!

The logo is much smaller for starters, and the Apple Design Awards do not have a dotted pattern, like the G5 cases.

God damn, grow a brain.

Feb 22, 06 - 07:11 pm Comment from: !

i wish it were real but i believe its a fake because the shadow is casting on the right of the box .. but the front is brighter :\

Feb 22, 06 - 07:12 pm Comment from: fkuechmann

It's a jack-in-the-box by Apple called a Steve-in-the-cube. Press the apple logo and a springy avant garde synthetic rubber Steve Jobs pops out flipping the bird while a built-in iPod plays a stirring rendition of Steve J singing

I'm the greatest!
I believe my own PR
I'm the greatest!
I believe my own BS.

&c;to the tune of "You're the greatest"

Feb 22, 06 - 07:19 pm Comment from: Jooop

The thing in this blurry picture looks more like Bigfoot than an Apple product.

It would have been more believable if he had said "this is the box that some new Apple product is shipping in."

Feb 22, 06 - 07:25 pm Comment from: steve Hess

worst fake i've ever seen.

Feb 22, 06 - 07:38 pm Comment from: Owen

It's not a fake . . . it's just a box!

But what's inside . . .

Feb 22, 06 - 07:39 pm Comment from: TIm

Yea this is a terrible fake. I can't believe these people actually put these out, what a waste of all our time.

Feb 22, 06 - 07:53 pm Comment from: macphisto

It's fake. The logo is too small proportionally (look at all apple products and you will see) and is not centered on the top.

Feb 22, 06 - 08:03 pm Comment from: Artisticulated

That's what was bothering me! No reflection of the cube onto polished wood table. Doh! I've been out of the art biz too long. >sniff<

And yes, it does perfectly match the googled image as Dereck points out.

Feb 22, 06 - 08:04 pm Comment from: Artisticulated

or was that Derek?

sorry

Feb 22, 06 - 08:28 pm Comment from: Fu Ling Yu

It's the new Apple iMagulliblef00l

Feb 22, 06 - 08:33 pm Comment from: MC

I've been in the staging room (where this cube-like object would most likely reside right now.) That picture was NOT shot in that room. It's too pristine. The staging room is more like a warehouse.

Definitely a fake.

Feb 22, 06 - 09:44 pm Comment from: Chris Waldrip

Looks to me to be more like the award given for Design recognition for Apple Developers.

See them at http://developer.apple.com/ada/

Feb 22, 06 - 10:35 pm Comment from: DOA

Its a paraplegic kitten hiding inside an Apple box waiting to pounce on unsuspecting Appleites.

Never, NEVER understimate the killing potential of a paraplegic kitten.

Feb 23, 06 - 11:16 am Comment from: AI_Joe

@ Anim8r

You're a moron. I would fail you. You can't make a box in Maya? Are you in a beginner's course? I hope you're not teaching. Maybe that will explain the crappy effects in movies lately. ANYBODY can make an aluminum box in 3D - and render it out using some weird lens or depth filter. The burl wood is a 3D material in Cinema 4D, which is what I think this looks like it was rendered in. The raytracer handles a blown-out omni light the same way as in the "photo". The perforated texture - or a better word would be etching - can be mapped quite easy - or even applied in photoshop after rendering - not to hard to do on a BOX.

Just because a little 'tween like yourself has a cracked version of Maya, doesn't make you an "expert". Get a clue.

Feb 23, 06 - 02:14 pm Comment from: Chris

Horrible! 30 seconds in Maya could produce a better fake!

Feb 23, 06 - 03:15 pm Comment from: Photon Proof Vector

Its simply a parabox.

Feb 23, 06 - 11:00 pm Comment from: but

All I can say is that for so many "experts" here on both sides of the fake vs. real photo of SOMETHING, about half of you are WRONG.

I hope it is real, but I can wait a week.

Feb 24, 06 - 01:43 am Comment from: Jonathan

It's a Pedestal, check out
http://somersrental.com/html/rental/silver-chrome/pages/2633-silver-cube-pedestal.html
you can call it an iPedestal if you want, but the logo was just photoshopped on it, or someone put a sticker on it you get with a new iPod.
Not a fake picture, just a fake product
unless apple will start a brand of iFurniture

Feb 25, 06 - 05:59 am Comment from: MiracleBlue

My vote is with the idea that it could just be an Apple Design Award.

Feb 25, 06 - 01:13 pm Comment from: Clay Garland

This is a fake, and we need look no further than the apple logo. The bottom is dicproportionate to the top. It was poorly photoshopped on. It's easy enough to see.

Feb 28, 06 - 09:41 am Comment from: weird

hey we can never tell!

btw, to the first person that posted a message. You mean strongbad as in Homestarrunner.com? :D

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