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RUMOR: Apple mulling ‘G6’ naming issue due to ‘Oprah Car’ Pontiac ‘G6’
Monday, December 13, 2004 - 11:05 AM EST

Sources have told MacDailyNews that "marketing types" within Apple Computer have discussed skipping the "G6" moniker or ending the "G" CPU naming scheme with the "G5" due to the potential confusion and/or dilution caused by the recent debut of General Motor's Pontiac G6, otherwise known as "The Oprah Car." 276 Pontiac G6s were given to surprised audience members on The Oprah Winfrey Show to celebrate the start of her 19th season on September 14, 2004.

Apple first starting using the "G" moniker with the November 1997 introduction of the Power Macintosh G3, with featured a "generation three" or "G3" PowerPC 750 processor. The "G4" made its debut in September 1999 in the "Power Macintosh G4" which featured a PowerPC 7400. The "Power Mac G5" debuted in June 2003 with a PowerPC 970.

According to sources, the final decision, which would presumably be Steve Jobs' decision, has not yet been made. Of course, Apple has time, as "G5" is very young in its product lifetime and has found it's way only into Power Mac G5 and iMac G5 desktops so far, with PowerBook, eMac, iBook, and "future" products still to go.

MacDailyNews Take: General Motors' Pontiac make is hardly known as a "premium" brand and the Pontiac G6 is a fairly "cheap" car as far as the sticker price goes (base MSRP: US$21,300) - an entry-level sedan. Apple might not wish to associate or confuse its future flagship, high-performance CPU with a Pontiac car, even if it's a subconscious association. Beleaguered Gateway is more "The Pontiac" of the personal computer industry, not Apple.

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Dec 13, 04 - 11:29 am Comment from: ed

Well, after G5 runs its course, maybe it's time for an H!

Dec 13, 04 - 11:31 am Comment from: NoPCZone

Baretta Firearms sued GM over the name when they came out with a cheap Chevy with the same name & got a good chunk of money for it. Maybe Apple should call GM and set them straight.

Dec 13, 04 - 11:32 am Comment from: Melanie

Besides, it's not like Apple competes with GM.

Dec 13, 04 - 11:39 am Comment from: Special Ed

What about G4/TechTV, when will they upgrade that to a G5?

Dec 13, 04 - 11:40 am Comment from: AX

Perhaps they should just go with the "Power" or "PowerPC" brand name. It may strike up more interest in the general public.

Dec 13, 04 - 11:47 am Comment from: effwerd

They should call the new chip, "Oprah."

Dec 13, 04 - 11:49 am Comment from: led1002

I vote for G7, after all it'll be a quantum leap above a P4.

Dec 13, 04 - 11:58 am Comment from: johnE

Let's not forget the Gulfstream G5 ultra-long-range business jet.

Dec 13, 04 - 12:05 pm Comment from: twilightmoon

Different product categories. I don't see a problem.

In a related topic, Apple was allowed to call their previous operating system "Mac OS 9" even tho there was another "OS 9" out there, I forget what it did, but it was some kind of software, I think it might have been for servers. They were allowed to do a similar name because:
1. low chance of confusion between the products
2. continuation of established naming convention (ie. OS 7, OS 8 etc.)

Dec 13, 04 - 12:07 pm Comment from: Sum Yung Gai

CPU Marketeers seem to have trouble with sex, or the number six, or both.

Intel, for example, is stuck on Pentium because they don't want to name their next CPU the Sexium.

Not so many years ago, Apple had the Mac SE on a 68000, and the Mac IIX on a 68030. The obvious name for the 68030-based Mac SE would have been the Mac SEX, but they called it the SE/30 instead, for obvious reasons.

Now we hear that G6 might be shunned because it sounds like an Oprah computer. I think it's because it sounds like "Gee Sex."

Of course I may just be babbling, deliberately wasting Internet bandwidth and your precious time.

Dec 13, 04 - 12:10 pm Comment from: cacabrain

Try letters. How about GQ? Powermac GQ.

Dec 13, 04 - 12:14 pm Comment from: Jack A

I think they should start naming the chips after....after.....after BIRDS. Yeah that's it! Birds. Birds of Prey.

Start with the Hawk, then Osprey, then Falcon, then Eagle!

hehehehehe zipper

Dec 13, 04 - 12:14 pm Comment from: theloniusMac

Is G4/TechTV still actually on the air?

Dec 13, 04 - 12:21 pm Comment from: s

I think they should go with "G-Wizz"

Dec 13, 04 - 12:21 pm Comment from: Mike

Nothing to see here... Go home.
Great "news" story.
We're around 5 years from any possible "G6" PowerMac, if the amount of time the PowerMac G4 hung around is any indication. There may not even be a Pontiac G6 in production by then.
Even if there were, who would care?

Dec 13, 04 - 12:22 pm Comment from: GruvDOne

Well, they already had an OS called Jaguar...and Kirby Vacuums had a G4 model before the Motorola Processor came around... I don't think this rumor holds any water.

Dec 13, 04 - 12:24 pm Comment from: Rob

Hmm, well, Canon has both a PowerShot G5 and G6 camera and that doesn't seem to be an issue. Besides, I seriously doubt anyone will get a cheap Pontiac confused with a high end computer system anyway.

Dec 13, 04 - 12:31 pm Comment from: Al

Is this one of those news/advertisement things that MDN sometimes gets paid for? Is GM paying for the Pontiac G6 publicity? They could afford a couple of Xserves. Maybe MDN should ask Oprah.

Dec 13, 04 - 12:39 pm Comment from: Mike M.

Folks may not be aware, but the Kirby Co. (as in vacuum cleaners) started with their G Series with the G3 in 1990. This was followed by the G4 (1993), G5 (1996), G-Six (hmmm... 1999).
This didn't seem to concern Apple when they chose the G3 moniker in 1997.
Maybe their decision was based on the fact that their G Series didn't suck?

Dec 13, 04 - 12:41 pm Comment from: Stringbean

G VI anyone? (Roman numeral)
or… G5X (as in 'xtra'… not the roman numeral)
what about G5+ or G7min
G W (not the Bush variant, but short for 'Gee Whiz - this thing moves!')
G string? (the quantum term of course not the article of clothing)

iG well, everything else has an i infront!

anything but a G6… I wouldn't want one of those in my Mac grin

Dec 13, 04 - 12:41 pm Comment from: AppleGuy

<I think they should start naming the chips after....after.....after BIRDS. Yeah that's it! Birds. Birds of Prey.

Start with the Hawk, then Osprey, then Falcon, then Eagle!>


I can't wait for the "Chicken Hawk"

Dec 13, 04 - 12:42 pm Comment from: macFanDave

Had the "Oprah car" not made Apple consider ending the G+integer naming scheme at G6, the next step would definitely had stopped it. If G6 has a connotation that Apple would want to distance itself from, G7 and G8 certainly have much more dramatic ones. The G7 was that group of seven nations that arrogantly decides the economic future for the other 180+ nations on Earth. When they decided to throw Russia a bone and invite them, it became the G8.

G8 has a much worse problem, too. Isn't our archenemy Bill G8s? I can already hear the MicroShaft employees crank calling the Apple Store, "Yeah, can you send 30 of those new Gates computers to Mr. Hugh Jass?"

These letter/number schemes are getting kind of tired. The animal names are cute, but they also have problems, like disease outbreaks (mad cow, bird flu, etc.) I'm sure most of the early adopters of Longhorn (if it ever comes out) will say their machines have Mad Cow Disease. I humbly submit that the new chips ought to be named after loyal Mac fans. IBM's next generation of chip ought to be called the Dave 1.

Flood Apple with e-mails requesting that if you want it to happen.

Dec 13, 04 - 12:48 pm Comment from: xxx

Yeah, people confuse cars and computers all the time.

What the f*ck? Give me a break!

Dec 13, 04 - 01:05 pm Comment from: Benny

Great, let's use bird names. Can't wait till the speed bump of Chicken, codenamed Kentucky Fried.

Dec 13, 04 - 01:07 pm Comment from: iMaki

"G6" is boring. A name like Pentium, for example, has punch. I think Apple should come up with something kewl to make the processor sound like a screamer IMHO.

Dec 13, 04 - 01:08 pm Comment from: Peter

Well, if they skip G5, that'll screw up my buying scheme: Only buy the odd numbers.

Like the Star Trek movies...

Dec 13, 04 - 01:08 pm Comment from: proaudioguy

XXX; I would like to give you a break but remember most people are stupid, and they will make a sub-conscious connection. Even as far across a car-computer connection. I too like you, believe I can walk into a store and purchase a computer without thinking of a car, but the power of marketing is undeniable.

Dec 13, 04 - 01:15 pm Comment from: pkradd

Canon has been using a "G" for their Powershot cameras for quite a while. I have a "G5" and I believe there is now a "G6". I'd say the name is overused. Apple can come up with something more interesting.

Dec 13, 04 - 01:16 pm Comment from: Peter

""G6" is boring. A name like Pentium, for example, has punch."

I'm not sure I agree that "Pentium" has punch, but...

Actually, Intel named it "Pentium" because they discovered they cannot copyright "586" and companies like AMD were selling CPUs called something like AMD486. Intel tried to trademark "486" and was told they couldn't.

"Like the Star Trek movies..."

My mistake, it's actually the opposite of the Star Trek movies--only the even ones (ie, ST2: Wrath of Khan, ST4: Journey Home, etc.)

Dec 13, 04 - 01:19 pm Comment from: Peter

How about the G-11? "This one goes to 11..."

Or the G110. "There are 10 types of people in the world. Those who understand binary and those who don't."

Dec 13, 04 - 01:26 pm Comment from: Reality Check

The new CPU should be named 'RDF'.

Dec 13, 04 - 01:32 pm Comment from: Knock Knock

They will come out with something cool like "PPC-90 DoubleStressed" or "PPC90NM3.04DCSSOIPM" for PowerPC 90 nanometer 3.04 GHz Double stressed silicon on insulator PowerMac!

Or "Mach 6", Or RippedForceX!

Or not.

Dec 13, 04 - 01:32 pm Comment from: Dave H

How about G9? Then when the G8 admits China, Apple can sue them and make billions grin

Dec 13, 04 - 01:49 pm Comment from: G-Spank

Intel has been kicking everybodys ass with their naming schemes for years. "Pentium" is an INCREDIBLE name for a chip. now with "HYPERTHREADING" technology. Yes, people, they DESTROY the names Apple has come up with.

Sales clerk: "Good day sir, can I show you this Dell computer with a 3 Ghz Pentium 4 chip with Hyperthreading? Or perhaps you wanna see this 2ghz Apple G5?"

Clueless customer: "Ummm 3 ghz must be better than 2, and Pentium sounds powereful, and that hyperthreading sure sounds impressive. How much does the Dell cost?"

And we wonder why Apple has a hard time selling computers. Time for them to come up with some f*cking marketing fer chrisakes!

Dec 13, 04 - 01:58 pm Comment from: Q-tip

How about just further developing the G5...still stuck at under 3GHz...

Dec 13, 04 - 02:12 pm Comment from: BSOD

G-Spank:

Dell sells direct. What sales clerk is selling Dells versus PowerMacs?

Ford used to sell a car called the Fiesta, but it certainly was NO party. And so naming has always been misleading. Let's keep it simple. PowerMac 6. Done.

Dec 13, 04 - 02:18 pm Comment from: Alex

"I think Apple should come up with something kewl to make the processor sound like a screamer IMHO."

How about calling it Liberace? That says screamer to me.

Not what you meant? OK, I'll get my coat ...

Dec 13, 04 - 02:22 pm Comment from: thinking differently

Apple's G-series can hardly be compared to Pontiac's one car. Confusion between a car and a computer ? I doubt it. Apple will consider the idea of confusion but, I think, will decide that it's not important enough to change their naming convention. But if they want my suggestion, how about: G-SIX

Dec 13, 04 - 02:26 pm Comment from: One Bad MoFo

I've got it! You want bad-ass names? How about cruise missiles from the 50s and 60s:

Triton
Matador
Regulus
Snark
Rascal
Blue Steel
Skybolt

...and, of course, "Hound Dog"

F'in eh.

"Yes, um, I'd like to order a PowerMac with the new Matador processor. What's that? Red cape is included. Uh, okay..."

Dec 13, 04 - 02:55 pm Comment from: silas

Why does MDN hate on Gateway so much? I would expect that being Apple fans corresponds to general apreciation for underdogs (it does for me), and Gateway is certainly an underdog in the PC biz at the moment. Constantly using the 'beleaguered Gateway' tag smacks of all the PC-biased analysts who constantly preach doom and gloom for Apple. Aren't we better than them?

I thought the point (or, one of the points) of moving to the Apple platform was to rise above such pettiness.

Dec 13, 04 - 02:59 pm Comment from: eon

I think GM was absolutely sure what they were doing, because in the commercial they say the first G6. Everyone knows that the G5 is Apple's. They are using the association for their benefit just like all the crappy multicolored plastic stuff that came out after the iMac was launched.

Dec 13, 04 - 03:16 pm Comment from: anon

Ok, one thing to get out there - Apple is an international company. So, to all you American's out there, the Pontiac G6 is only relevant in your lovely country. It means nothing to anyone else.

Dec 13, 04 - 03:28 pm Comment from: Cheesemond

They should call the new chip the G-Spot

Dec 13, 04 - 03:28 pm Comment from: don't think differently, think DIFFERENT :)

Nobody is going to confuse a car with a computer -- that's not the issue. But they'll (consciously or subconsciously) *recall* the car when they hear the name of the computer, and that will subtly influence their impression and experience... and probably vice-versa, which is why the marketing people at Pontiac snagged "G6" for themselves, happy to piggyback on Apple's highly-rated brand value.

But I doubt anyone should be too worried. The Pontiac G6 will have faded into mediocre American car obscurity by the time Apple rolls out the next generation of machines.

Dec 13, 04 - 03:33 pm Comment from: R

Why not stay on the Apple theme?

"I'll take a Strudel and Tart. No... 2 gigahertz, please. Oh, maybe a dual-processor Cider with a sprig of superdrive? Yes, yes, and the Processor a la mode. Thank you."

Dec 13, 04 - 03:34 pm Comment from: R

...dual [Apple] core...

huh? huh? I'm tellin' ya, it could work! surprised

Dec 13, 04 - 03:46 pm Comment from: atomic flower

GM is international as well.
Vauxhall and Opel are both GM divisions.

<<ahem>>
vauxhall cavalier = chevy cavalier
Opel Omega = Cadillac Catera
Saturn L-Series = Vauxhall/Opel Vectra

Dec 13, 04 - 03:49 pm Comment from: MS Blaster

The name "Mac" which has been used for the past 20 years bears an association with crappy McDonalds fast food and unskilled, minimum wage burger flippers. So what were you saying about Pontiac?

Dec 13, 04 - 03:54 pm Comment from: MS Blaster

Catholic and Christian people might associate the word "Apple" with the forbidden fruit from the garden of Eden and the original sin which led to the fall of man. With such an association, would these people even think of buying from Apple?

Dec 13, 04 - 04:00 pm Comment from: BSOD

I still can't get beyond the name Microsoft. I mean, come on! Who the hell wants a micro-soft???

Dec 13, 04 - 04:13 pm Comment from: Peter

"Constantly using the 'beleaguered Gateway' tag smacks of all the PC-biased analysts who constantly preach doom and gloom for Apple. [...] I thought the point (or, one of the points) of moving to the Apple platform was to rise above such pettiness."

You must be new here... :^)

Part of the reason MDN does this is that back in the late 1990s, you rarely saw Apple mentioned in the press without the word "beleaguered" in front of it. Even if it was good news, there was always the phrase "beleaguered" in there somewhere.

Yet with all of Gateway's troubles, the press never uses that term with Gateway.

It isn't so much of a "Ha ha, Gateway's doomed!", in my opinion, as a sort of "turn-about is fair play."

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