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Let me mark that on my calendar.

Why wait?

I predict 56 million by 2007, when the Leopard changes its spots.

"...Researchers at The Diffusion Group..."

translation: "...Skippy the other audio-visual club members..."

*Sound of numbers being pulled out of an azz*

Maybe I've become a bit of a 'traditional mass media' phobic over the years (in general: there's mainly tripe on TV and radio. Endless commercials with Big Brother or Britney Spears in between), but am I so alone in failing to see the attraction of 'radio on demand'? If someone can't make his ideas clear to me in a few well coined written phrases, why should I listen to them rambling?

Or do I miss the concept of podcasts? Could well be, because I don't own an iPod or DellDJ or whatever. My USB stick plays MP3s, so I don't need another player.

MDNMW: shine some {light} on this for me, please?

Podcasts are over-hyped crap. Despite the fancy spec to download & sync content, 98% of the content is embarassing like a grade school talent show. Podcast support held my interest for about 20 minutes after downloading 4.9. Now it's just another button I don't use. On top of that, Apple plowed ahead with proprietary extensions without any consideration or input from the community that developed the spec in the first place.

These studies every strike anybody a little like watching the first two seconds of a space shuttle launch, then turning to a friend and saying, "Well, obviously, from the launch so far, it will reach an altitude of 204 miles and deliver a communications satellite to geosynchronous orbit over India."?

Absolutely batty.

It's way too time-consuming to separate the good stuff from the CRAP. I agree with Podcastee. Great concept, great technology execution, terrible content execution.