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Fri, Nov 20, 2009 - 10:44 PM EST  —  AAPL: 199.92 (-0.59, -0.29%)  |  NASDAQ: 2146.04 (-10.78, -0.5%)

Philips unveils world’s first ‘Rollable Display’
Thursday, September 01, 2005 - 07:08 PM EST

Building on its leading position in rollable displays and drawing on its considerable heritage in personal electronics, Philips Polymer Vision is revealing its Concept Readius at the Internationale Funkausstellung (IFA) in Berlin, Germany, September 2-7. Philips Concept Readius is a prototype of a connected consumer device for business professionals unwilling to sacrifice readability, mobility, performance, or weight in a pocket-sized, e-reader concept.

Polymer Vision does not intend to commercialize this concept as a product in the market. Instead, it is demonstrating the fitness of its rollable displays for use in the mobile devices of tomorrow.

The Readius is the world’s first prototype of a functional electronic-document reader that can unroll its display to a scale larger than the device itself. With four gray levels, the monochrome, 5-inch QVGA (320 pixels x 240 pixels) display provides paper-like viewing comfort with a high contrast ratio for reading-intensive applications, including text, graphics, and electronic maps. Using a bi-stable electrophoretic display effect from E Ink Corp., the display consumes little power and is easy to read, even in bright daylight. Once the user has finished reading, the display can be rolled back into the pocket-size (100 mm x 60 mm x 20 mm) device.

Based on Philips Polymer Vision’s PV-QML5 rollable display reference design, the Readius was created in order to demonstrate the viability of the rollable-display concept in mobile applications and to gain customer feedback at the IFA 2005.

“Making displays thinner and flexible will have advantages in power and weight. But the only way to add the key advantage of size—allowing larger displays in smaller, pocket-size mobile devices—is by actually making the displays rollable,” says Polymer Vision CEO Karl McGoldrick in the press release. “The Readius demonstrates this, as well as showing that we have taken this technology a major step further towards product and market.

More info here.

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Sep 01, 05 - 07:20 pm Comment from: emax

way cool!

Sep 01, 05 - 07:21 pm Comment from: brando

Like that mars movie with Val Kilmer, where he takes out the map and pull out more area. Very cool indeed.

Sep 01, 05 - 07:26 pm Comment from: Eric24601

not all that impressed. i'm waiting for that virtual screen that Tom Cruise used in the movie Minority Report. but i guess this is a step in the right direction.

Sep 01, 05 - 07:28 pm Comment from: Jeff

Man, I've been thinking about that for laptops for years. I should have patented my idea.

Sep 01, 05 - 07:34 pm Comment from: bobb

that is cool!!

Sep 01, 05 - 07:52 pm Comment from: Ray Sharpe

Now we can have a iPod video!

Sep 01, 05 - 07:54 pm Comment from: Anger Monkey

I want one as soon as it goes to market. What a great way to read on the go.

Sep 01, 05 - 08:02 pm Comment from: FistOfGod

Looks highly breakable.

Sep 01, 05 - 08:03 pm Comment from: mike

Now we can have a iPod video!

--

Very smart smile

Sep 01, 05 - 08:05 pm Comment from: GrapeGraphics

Years ago I imagined a calapsable kiosk with this type of technology... friends called me nuts... hah, hey wait a minute, one of my friends works for Philips! Damn!!!

I can't remember how many years ago, probably 6 or 7.

http://www.grapegraphics.com/media/kiosk.mov

Jb

Sep 01, 05 - 08:07 pm Comment from: hanginround

your next subscription newspaper/magazine,

Sep 01, 05 - 08:14 pm Comment from: ron

I'm waiting for 'Movie in a Can', you just spray it on your eyeballs.

Send money to the Red Cross. Just do it.

Sep 01, 05 - 08:25 pm Comment from: Toilet paper will never be the same!

Awesome!!!!

Sep 01, 05 - 08:30 pm Comment from: Sol

I can imagine displays like these being used on store shelves to display different prices depending on what products are placed on them. \

Sep 01, 05 - 10:05 pm Comment from: iBode

Exactly what I thought, Ray.

Magic Word: cases, as in iPod cases would be harder to build for this.

Sep 01, 05 - 10:11 pm Comment from: lifelongMac

down the road: an interactive touchscreen

Sep 01, 05 - 10:16 pm Comment from: ian Kirkland

strangely enough, there was a sci-fi show that started about ten years ago, orginally developed by Gene Roddenberry of StarTrek fame, called Earth: Final Conflict. they used devices remarkably similar to this in design and function, of course with colour, video phone, maps, etc. the called them Globals. One smart phone.

It's like déja vu looking at these things. Cool!

MW-taking as in taking a cue from Sci-Fi!

Sep 01, 05 - 10:23 pm Comment from: hanginround

"what the mind can conceive, man can achieve"

Sep 01, 05 - 11:25 pm Comment from: Jack

What only black & white. How primitive.

Sep 01, 05 - 11:30 pm Comment from: Ian

Imagine something like this built into something like the Mac mini, or even a video iPod (if there is such a thing.
Even as a pull down from the ceiling television type thingy.

As dumb as humans can be sometimes we can be pretty clever as well.

Sep 02, 05 - 01:45 am Comment from: bikersrule

I'm not going to add anything else that other forward thinkers have already touched on (i.e. downloadable video, newspapers, books etc.) My only comment is to those nay sayers who comment on it's apparent flimsiness, or that it's display is in mono.

Look guys this is a first generation ground breaker and there is a long way to go with this technology. So we should all kick back and watch the development of it. In a few years this will be truly unbelievable.

Sep 02, 05 - 02:59 am Comment from: mattyg

"In a few years this will be truly unbelievable"

providing Apple has something to do with it of course wink you know the need someone to steal from

Sep 02, 05 - 06:30 am Comment from: TydalForce

Someone beat me to it...

I was going to comment that it looks a lot like a "Global" from Earth: Final Conflict.

And yeah, down the road, we'll have colour, wireless capabilities, GPS, all kinds of gizmos!

I want one (c:

Sep 02, 05 - 07:10 am Comment from: bad news bear

mattyg:
"Good artists borrow, Great artists steal."
-Pablo Picaso

Apple utilize other peoples ideas in order to create better, more useful creations. Kind of like Ferrari using other people's tires to keep there beautiful, powerful cars off of the ground.
M$ just steals ideas to cram into their bloat/vaporware!

Sep 02, 05 - 08:24 am Comment from: MacDoctor

This is indeed very cool…I can see many applications for this technology, some that may come to Apple products.

Sep 02, 05 - 08:30 am Comment from: Oh yeah...

You'll never miss the daily magazine shows on your commute in
the morning AND you'll be able to catch the evening news on the
way home. SOoooo SpaceAge! mad

CT =====]--------- Pushin' up the daisies

Sep 02, 05 - 09:43 am Comment from: hammer

"Man, I've been thinking about that for laptops for years. I should have patented my idea."

Why not go ahead and patent it, after all patenting other people's finished products seems to be the way business will be done in the future. For details on how to do this just call 1-800-Microsoft

Sep 02, 05 - 10:41 am Comment from: Samaun Samadikun

This is definitely a step in the right direction in making electronic devices and computers more user friendly. But I am not going to put my thump up until somebody comes up with a friendlier keyboard/data entry (not only a foldable keyboard, but maybe a finger-movement-sensitive device) and also a friendlier display, maybe like a head-up-display (HUD) which I can wear as my glasses. Regards.....Samaun.

Sep 02, 05 - 10:57 am Comment from: Ampar

The next iPod with a rollable display for videos would be cool. However, I don't want to be standing in line at the movies (or anywhere) and be bombarded with commercials coming from the back of the jacket of the guy in front of me!

And I agree wholeheartedly with ron:

"Send money to the Red Cross. Just do it."

redcross.org or 800-HELP-NOW

Sep 02, 05 - 11:45 am Comment from: max

Send the specs to Apple so it doesn't look like a cheap plastic toy.

Sep 02, 05 - 01:26 pm Comment from: NoMacForYou

Very Cool!

Sep 02, 05 - 07:03 pm Comment from: Da’an

This is Taelon technology.

Sep 06, 05 - 07:26 am Comment from: Bored

The color version:

http://www.pioneer.co.jp/crdl/org/img/display03.jpg

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