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Clutch those straws people!

This might have been said already, but Photoshop CS is available for Windows XP too.. this ad could really just have easily been made on a Windows XP PC.

Yes, the ad is ioronic, but still, nothing about the ad is exclusive to Mac (as far as it's design).

I guess my question is... why would they design it on a mac if it could've been done on a PC?

fact is that mccann, ms's ad agency, uses macs and all the xbox ads are done on macs. game covers etc.

just a fact, but it is funny.

that said, if apple does not speed up their freaking machines soon, even creative people may get impatient with their computers.

"We'll start something alright... start watching more people switch to Apple!"

Don't see it happening anytime soon.

right on, mark smith - what a bunch of lame-os if all we can do with our time is bash on redmond

too easy a target

i smell a bunch of frustrated designer-types amongst us, and we smell stinky

The mouse in the pic is a Mac Mouse.....lol..... so unwindows......lol

Pity the patchers, for most do not know that a better way exists.

Start Something: reboot now.

Computing the Microsoft way...

I *told* you Microsoft ads were useless....

they may be useless but at least they have ads...

Of course it should have been done on a PC - Pshop is available for PC. Micro$hit should make it a condition that their design studios use PCs.

What I see in the ad is a sort of gaudy, confused explosion of colour and other unconnected things, all coming out of something propped up on an old and very inadequate base structure.

Oh! It's Windows XP! I see the connection now!!!!

"why would they design it on a mac if it could've been done on a PC?"

...because the PC was down due to 27 different viruses and OTHER minor problems.

Watch out for those space jellyfish, NASA.

I downloaded the image on my PC at work, and tried to open it in Microsoft Photo Editor (Win2K). The file was too big to open. So obviously not targeted to Windows users.

And, by the way, I love licking Triumph's butt hole.

It's interesting that this was created on a Mac using CS and has the Mac OS mouse pointer dragging the lo-fi file folders (take a closer look, their pointer is longer and white) Yet the ad is specifically targeting new computer users (note the newborn nerd in the ad) with lots of distracting shapes and colors. This ad will catch your attention but my eye was immediately drawn to the colors and shapes before the ad pitch, this is a big no-no in professional advertising and print on the web because people expect things to be quick and simple. The ad seems to fall flat with little imagination in it's composition, I did however like that the kid is leaning against his chair even though you could theoretically relate that to boredom! Anyway, it really wasn't a secret that Microsoft sometimes uses Macs, I mean hey Apple uses Windows to develop iTunes for their platform natively

First thought? - I see the kids 'lower intestine'. No wonder hes not looking happy. Kind of reminds me of 'The Thing'.

"Micro$hit should make it a condition that their design studios use PCs."

Yeah, and I'm sure the story would end up on MDN and we would then all have fun bashing MS for their totalitarian ways.

"This might have been said already, but Photoshop CS is available for Windows XP too.. this ad could really just have easily been made on a Windows XP PC."

Except for the fact that it says, "Adobe Photoshop CS Mactintosh."

What I want to know is, Why didn't they use Microsoft Publisher to do the whole thing? Come on Microsoft, you're trying to get in the market with that crap, let's see what it can do.

Thought so.

When are we going to see Apples "Start SOMETHING and finish it (without restarting, pulling your hair out or compromising)" campaign?

classic

uhm, of course they use macs. i mean .. sorry ??

For years the Windows Retail Box has been designed on a mac...

Microsoft is a company. They are designed to gt as rich as possible. Thats a business plan, not something emotional you choose. They HAVE NO INTENTION of delivering something GOOD - as long as what they throw on the market is being bought. If the concern rises too high, they fix it a little ("as much as required but not more").

So, they know the overall experience on Mac/OSX is much much better, but that is nothing of their concern. Its not their intention of beating this (no i wouldnt think they really could, but it could be dangerous, because: they've got heaps of money)

See, no one has any interest in putting together THE mobile phone in one instance, the killer phone, with all you would need etc... because its not about creating a GOOD phone, or gadget, its about creating a business plan after which you can sell stuff over years... then you add color screens, multitimbral audio chips etc.. then you add a very bad camera, only to be able to improve it over the newxt few phone generations

muahua, as long as people buy these toys, they will get new ones every other quarter *g*

so, let me get a psp finally .. :D

Well amusing as this is, my Apple Mac G5 has broken down AGAIN. Apple can you please get someone else to make your hardware, ur clearly too busy spending millions on annoying iPod adverts. For me the Apple OS and software is so reliable, the hardware packs in long before the software goes wrong.

Windows verifies that it was made with a Mac. Stupid buggers

More like "restart something"

Windows XP goes great with riddlin, lithium, and prozac.


Could Apple be the #1 computer manufacture in the US by 2006? I for one think its possible!

Я давно говорил, что Microsoffffft просто говно было и будет!

Of course you're actually assuming that Redmond did the piece in question. Please, get a grip. Does Redmond really have it's own creative staff? Doubtful. Campaigns like this are produced by an agency. What the agency uses is the agency's business.

Are you that desperate to clutch at straws?

You silly guys, of course Microsoft uses macs. Why wouldn't they? I mean macs have been used for ages in the more creative side of the industry. They started out being the best for audio/video/graphic creation and became the industry standard. Of course each generation would train on a mac since they are already the standard and it just becomes one big cycle.

Also knowing that most mac guys are very stuborn, I could easily see an art department that was trianed on macs refuse to use a windows machine. I don't consider either one to be any better than the other anymore, but if you have a choice why not work on the machine that you know the best. For artists that would be the mac.

Microsoft being a smart company I'm sure realises that it would be better to just let people use what they know best just to avoid wasting time. You don't have to train them any more, and you get a happier worker. In the long run a more expensive G5 is probably worth it just to keep people happy and being productive. Besides we know they have G5s because of that poor fellow who got fired a while ago because he posted a pic of a stack of G5s sitting in a Microsoft loading bay.

Have your laugh, but really it only makes sence.

Yeah? So what? Most ad agencies use Macs...what's the big deal?

Most iPods are used on PCs. Most graphics are done on a Mac. Can't we all just get along?

Although Microsoft could pay for a agency to do it's campaign, its much more cheaper to have your own art department especially if you do as much advertising as MS does.

mac troll:
this means MS knows macs are da bomb! steve rulez!

realistic person:
digital artist and people in the media business often come from mac usage backgrounds as it is common in their field. It's only natural they would want to keep working on them as their learned their trade on them. MS doesn't go into nonsense of forcing them to use PCs just for the heck of windows.

This would be news if they were windows developers coding longhorn on macs. But not some ad guys from some art school with macs on every lab.

What's the surprise?

I do have to say that MS markets their 3 year old OS better than Apple does for its brand new one. Marketing is about getting people to recognize the option is out their, no need to talk specific on security, usability, yada-yada, that is info that your homepage or slaes people should relay. Even if Apple's had ads that said "Go see how clean our stors are" it would be better than they have now.

non-mac troll
Kind of like developers coding X-Box games on Macs!
that makes me smile every time

What a bunch of idiots. Windows and Mac both. Get a life.

You use what is best for you. I dont drive the same car as you because whats best for you isnt necessarily the best for me.

Windows has CS available and could have easily produced this ad just as Mac. All this proves is that someone prefers MAC. DUH. Thats what makes the world go around. It DOESNT make one better than the other.

FYI, I have a mac and a pc. I like them both for different reasons. Choice is a good thing. Without MS, your MAC wouldnt be as good as it is today, just like INTEL wouldnt be what it is today without AMD. Competition drives innovation and brings us all nice new things at lower prices.

BTW, I have never had a virus on my either my mac or my pc.

Some people are so dumb they should have a license to operate a computer, and they deserve what they get.

Thats like making fun of BMW because their cars are carried to the dealers on Mercedes-Trucks...

Uuuuuuuuhhhhhhhh! That would be saying something about the quality of BMWs cars! .... like ... nothing!

This is hardly news. Every time Microsoft starts a new ad campaign, someone discovers it was created on a Mac. Big deal. Wasn't there a mistake a while back in a Dell ad (also created on a Mac) that one of the screens was a MacOS screencap, not Windows? Whopee. Big dedal.

The bigger deal here is just how terrible the ad is. As everyone else has said, the kid looks half-dead. With all this supposedly exciting stuff going on, you'd think they'd want a someone in the ad with some personality, not some Dickensian youngster who looks more like he might be asking the headmaster for more porridge than calling up a webpage in Explorer.

u Mac fogs or so dump...u make me laff...

I find it somewhat amusing how the more rabid of Mac fanatics insist that everything Microsoft does is to compete with them. As if they actually mattered more than a fly on the arse of a hippo...

Sometimes, guys, Apple just doesn't matter (big clue: Tiger doesn't run on x86 hardware, so as far as most of the world is concerned, it isn't even an also-ran...)

Okay. Some people use Macs. These tend to be the sort who don't mind being screwed over by Steve Jobs and Apple in general - but hey, nobody's perfect. Apple users are a minority, and should always bear in mind that there are good reasons for this; since the launch and subsequent widespread acceptance of the 64-bit x86 platform, non-x86 hardware has become a curiosity item these days - nothing more. Crunch time has come!

Reality check: The race is on, and it's between Intel and AMD. Nobody really gives a damn about PowerPC, because, erm, it doesn't run Windows. Therefore it's not mainstream, and therefore it's more expensive. In the cost-cutting world we live in, that's not a good thing. Even Linux users prefer x86 hardware - simply because it means they don't have to pay extortionate prices for their iron.

As for the Microsoft campaign? Linux is what Microsoft is worried about, in the long term. But in the short term, they just want some cold, hard cash - hence the advertising spree. Longhorn will be some time coming, and there are still lots of people running 9x/Me...

Anyone remember the Amiga? It was just like the Mac's of the day, except it had a two button mouse instead of one, 4,096 colors instead of B&W;, stereo digital sound, a pre-emptive multitasking operating system, and (using an emulator) could run Mac software faster than a Mac could run Mac software.

When I got my first PC, I realized I had been living in a software ghetto. Now the only people still in that ghetto are Mac owners.

I just downloaded it on my Windows XP computer here at work. Bringing up the properties of the file, going to the summary tab, and pressing the Advanced button shows the same tag info. iPhoto is not modifying the tag, especially since I don't even have Photoshop on this PC.

-Aaron-

I'm a graphics designer. Macs are worse than my PC for doing this task.

They tried to teach me photoshop on a Mac, but I got tired of the thing locking up, tired of the wacom tablet not working right (there was a long delay from input to what happened on the screen)...my wacom on my PC works great...my PC (WinXP) never ever crashes. The macs that I have used crashed more than my PC's...so...yeah I don't know why they insist they are stable.

Come on guys&girls;, please don't let yourself be fooled by the smoke & mirrors of an ad campaign for a patch ridden product that's been out for years. This is a classic case of a $100 million dollar counter campaign against the release of Tiger, the 15 Month campaign will end with the release of Longhorn, this is just to keep Tiger and therefore Apple out of the news.

The real irony is that you guys are like PR reps for Microsoft and sending more and more people to their site.

In the end, no one will care what kind of PC was used for that picture. But they may certainly remember Microsoft.

this ad agency sucks ass...

roflmao again, and again, and again

This campaign is playing on INTELLIGENCE. Any Apple campaing plays on FUN and DESIGN. What do you thing parents will buy?. Yes, a windows PC.

This is one of the dumbest posts I've ever seen. Do you think Microsoft hired an ad company based on whether or not they used Windows XP and absolved themselves of Macintosh software? No.

I could see the discussion now: "So, can we hire you - as one of the best ad companies that meet our criteria - to do the job for our new ad campaign? Great! One last question: will your team be using Macintoshes? Oh - now tht's going to be a problem..."

They hired a good ad firm who did a good job with the tools they know and use best. In this case, PhotoShop on a Mac. This is as narrow-minded as auto manufacturers who require employees who park on the premesis to own a car made by that manufacturer.

C'mon you cybergeeks! Get a clue.

Does that boy have down syndrome?!

I hope you folks realize that Microsoft is one of the most effective marketing companies in the world, thus using the MacOS and Adobe's products was undoubtedly chosen based on capabilities (e.g., these are the best tools for the job at hand).

Anyone care to list the best marketing company in the world?