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Sat, Nov 07, 2009 - 06:37 PM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Live coverage of Apple’s ‘Let’s Rock’ event
Tuesday, September 09, 2008 - 02:15 PM EST

MacDailyNews and iPodDailyNews coverage of Apple CEO Steve Jobs' presentation at Apple's "Let's Rock" event, which kicked off at 10am PDT/1pm EDT today (Tuesday) at San Francisco's Yerba Buena Center for the Performing Arts.

Live coverage of Apple's "Let's Rock" event in reverse chronological order:

• Apple's "Let's Rock" special event ends.
• Steve Jobs: "Thank you all for coming."
• Standing O for Johnson.
• Johnson starts next song...
• Johnson ends song. Applause. Johnson thanks Apple for being very supportive.
• Jack Johnson onstage playing. Jobs off stage...
• Jobs introduces special guest, the No. 1 selling male artist in the history of iTunes Store: Jack Johnson
• Jobs: "We think we've got the best lineup we've ever had for this holiday season. We're ready for this holiday shopping season."
• iPhone: 2.1 update is free, of course. iPod touch owners who paid to update to OS X 2.0 get free update to 2.1. If not: it'll be $9.9.
• 2.1 is a big update. Fixes lost of bugs. Fwere dropped calls. Significant battery improvements. Fewer App crashes.
• iPhone, iPod touch 2.1 software update available today...
• New iPod touch ad: "The funnest iPod ever" - Ad focuses mainly on games (Nintendo and Sony can't be happy)
• iPod touch pricing: 8GB for $229, 16GB for $299, 32GB for $399. All three models available immediately.
• iPod touch is also environmentally-friendly: arsenic-free, BFR-free, Mercury-free, PVC-free, highly recyclable.
• Steve Job: "This is the funnest iPod ever."
• Steve Jobs back onstage: iPod touch battery: 36 hrs. audio, 6hrs. video.
• "Need for Speed" demo.
• Phil shoots, he scores!
• Spore, then "Real Soccer 2009" demos...
• VP of worldwide marketing, Phil Schiller now onstage to demo some App Store games for iPod touch/iPhone.
• Steve demoing iPod touch (videos, music)
• Wireless App Store currently available in 62 countries and counting.
• 100 million App Store apps downloaded in first 60 days. Whoa! (Jobs does not give paid vs. free apps breakdown)
• Genius can create playlists directly via iPod touch.
• Volume controls now on side of touch, built-in speaker for "Casual listening."
• iPod touch. Enhanced UI as with nano. Niek+ now built-in...
• New earbuds - 2 drivers each (woofer + tweeter) = $79. Jobs: "They finally got it right this time."
• 4G iPod nano pricing: 8GB for US$149, 16GB for $199. 8GB here today, 16GB by next week at the latest. "Hopefully this weekend."
• 4G nano environmentally-friendly: arsenic-free, BFR-free, Mercury-free, PVC-free, highly recyclable.
• 4G nano colors: black, silver, violet, blue, green, yellow, orange, red, pink - no white.
• 4G nano battery: 24 hrs. audio, 4 hrs. video.
• Shake nano and it'll shuffle: "Shake to Shuffle."
• iPod nano display auto-rotates based on orientation - landscape to portrait and vice vrsa - like iPod touch/iPhone.
• If you attach a microphone to nano, you get a voice-recording option.
• iPod nano features a curved glass display. iPod nano gets accelerometer.
• New iPod nano 4th-gen. Display covers half of device's front side. Click-wheel on bottom as usual.
• iPod classic now in 120GB only. No 80GB or 160GB.
• Over 160 million iPods sold to date.
• Over 5,000 accessories - some makers even announce products before we want them to (iPod nano skins).
• Pie Chart: NPD: iPod has 73.4% market share. "Other" has 15.4%, SanDisk has 8.6%, Microsoft Zune has paltry 2.6%.
• iTunes 8 available for free download today.
• Jobs demos... Aretha, John Mayer...
• 65 million iTunes users now... Genius will get very smart.
• Of course, users can choose to opt-out of Genius.
• Genius works completely anonymously - sends weekly info about your library to Apple. Genius gets smarter and smarter.
• Genius will also recommend iTunes Store music based on your library/listening patterns.
• Genius auto creates playlists based on your taste (or lack thereof) in music.
• Accessibility, new browsing options, "Genius Sidebar"...
• iTunes 8...
• $1.99 for SD TV shows, $2.99 for HD TV Shows.
• HD TV shows. NBC back in iTunes Store. Zucker finally wised up?
• iTunes now has over 8.5 million songs; over 3,000 apps for iPhone/iPod touch.
• Jobs: "The reports of my death are greatly exaggerated."
• Jobs looks thin (same as last time or close to it), but seems to be energetic, smiling...
• Lights go down, Steve Jobs takes the stage.
• The Doors' "Touch Me" playing... (hint, hint?)
• ...presentation will begin shortly.
• Announcement: Please turn off cell phones and PDAs...
• White Apple logo on black screen as those assembled wait for Steve Jobs to take the stage.
• 9:39pm PDT - getting close now...
• 8:17am PDT - Apple Store currently offline.


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Sep 09, 08 - 08:23 am Comment from: TowerTone

I hope they are using that Silverbug technology....

Sep 09, 08 - 08:28 am Comment from: almux

...Will it work with Flip4Mac ? lol

Sep 09, 08 - 08:39 am Comment from: ralph from berlin

when you are patient enough you can get the spoiler free keynote a few hours later here: http://www.macrumors.com/2008/09/08/lets-rock-spoiler-free-keynote-stream/

i am glad i am out for a party tonight so i don't sit in front of my computer waiting for apple to relaese the damn video-stream and avoiding to look at all the sites covering the the big news.

Sep 09, 08 - 08:53 am Comment from: TowerTone

I think they found the guy that screwed up MobileMe

http://www.thewebsiteisdown.com/

Sep 09, 08 - 10:26 am Comment from: MacintoshSoftwareList.com

PLEASE SAY THE TOUCH RUMORS ARE FALSE! Apple, please add camera, mic, GPS to the touch.......

Sep 09, 08 - 11:23 am Comment from: Nick Fury

Ray Arnold: "Hold on to your butts."

Sep 09, 08 - 11:30 am Comment from: silver surfer

Please GPS for iPhone Apple

Sep 09, 08 - 11:57 am Comment from: rgbtweaker

silver,
iPhone does have GPS. You mean turn-by-turn stuff? I want copy/paste.

Sep 09, 08 - 12:04 pm Comment from: dd

WTF with the "Jobs looks thin?" AAPL stock down to $120. raspberry

Sep 09, 08 - 12:04 pm Comment from: WhozeYourMacDaddy?

Oh No! Steve is on stage, but he's using a "WALKER!"

Sep 09, 08 - 12:07 pm Comment from: FUDsucker Proxy

Thanks TowerTone

That was hilarious!!!

Sep 09, 08 - 12:12 pm Comment from: Chris

While the Genius feature seems okay, it sounds like it's a far cry from "Pandora-like".

Sep 09, 08 - 12:13 pm Comment from: Chris

The Ars coverage is really good, as usual (hint, hint).

Sep 09, 08 - 12:14 pm Comment from: Nick Fury

" . . . he's using a "WALKER!"

Ever since Chuck Norris' gig with Huckabee ended, he really needed the work.

Sep 09, 08 - 12:14 pm Comment from: Jeff

How about some freggin tv show RENTALS!!

Sep 09, 08 - 12:16 pm Comment from: THE.MAC.GOD

What's with the reddish turtleneck... IT'S NOT HIM.

Sep 09, 08 - 12:18 pm Comment from: drunken monkey

wow, i Tunes 8!

Sep 09, 08 - 12:24 pm Comment from: Chris

Yes, that nytimes link is good to flesh things out... the Ars site is fast and has good detail. As much as I love MDN, theirs is the worst. Too abrubt of reporting, not enough detail, spattered smarmy comments, and slower than the others. Of course, it's a third over now, but still.

Sep 09, 08 - 12:25 pm Comment from: Mr. Peabody

Regarding Genius: So basically I make one or two choices, and then a machine starts making my choices for me - I'm not quite sure how to feel about that. There's something about mining for your own info that I might miss.

Sep 09, 08 - 12:26 pm Comment from: TowerTone

I read MDN but look at pictures here

http://www.flickr.com/photos/ipodlounger/

nice side by side on my iMac

Sep 09, 08 - 12:27 pm Comment from: gRen

Shake for shuffle might be interesting for joggers! Hope that can be disabled.

Sep 09, 08 - 12:27 pm Comment from: Mr. Peabody

Oh yeah, and welcome back NBC - DUH!

Sep 09, 08 - 12:30 pm Comment from: Mr. Peabody

Come on - What about an iPod Touch update...

Sep 09, 08 - 12:30 pm Comment from: Indy Mac

Anyone else notice MDN's coverage today is of the 2007 WWDC??

Sep 09, 08 - 12:30 pm Comment from: TowerTone

ok, now MDN is recycling points...

Sep 09, 08 - 12:32 pm Comment from: TowerTone

"They finally got it right this time."
You mean they will stay in?......

Sep 09, 08 - 12:35 pm Comment from: Chris

I think the problem with MDN reporting these things is that their representative is giddy like a school girl, and isn't really reporting so much as gushing. And probably taking several pee breaks due to all the excitement.

Sep 09, 08 - 12:37 pm Comment from: bildad

Dumb question: What is Niek+?

Sep 09, 08 - 12:38 pm Comment from: bunky

@bildad

i think they mean nike+, the fitness add-on thing.

Sep 09, 08 - 12:39 pm Comment from: Chris

@bildad:

It's that add-on from Nike where you put the sensor on your shoe and it gives you data about running (jogging) and interacts with your iPod. Works only with Nano right now (I think). And now the new touch. Pretty cool.

Sep 09, 08 - 12:40 pm Comment from: TowerTone

now included with iPod...

http://brunnchen.nomadlife.org/

Sep 09, 08 - 12:42 pm Comment from: TowerTone

back to work for me.
later guys.

Sep 09, 08 - 12:43 pm Comment from: currentinterest

If microphone earphones work with the touch, then a VOIP can't be far away.

Sep 09, 08 - 12:44 pm Comment from: Quad Core

HA! Those rumor mongers are so stupid. No purple nano!

Violet, people, violet!!

Sep 09, 08 - 12:48 pm Comment from: Zooney

So it seems Zune is still the best player if we put aside our prejudices.

Sep 09, 08 - 12:49 pm Comment from: Eng 101

So this iPod is 'funner' than all the rest?

Sep 09, 08 - 12:50 pm Comment from: Quad Core

"Funnest" iPod??

Sep 09, 08 - 12:54 pm Comment from: @Zooney

You're looney.

Sep 09, 08 - 12:56 pm Comment from: viktor

Disappointed key note, I was expecting something bigger...

Sep 09, 08 - 12:57 pm Comment from: halapeño

Very disappointing. I was hoping for something more, something unexpected--maybe games for AppleTV or GPS on Touch or something, ANYTHING!--but this was weak.

Hopefully, when we get the MAC updates we'll see something more exciting.

Sep 09, 08 - 12:58 pm Comment from: Dave McKee

boring, just like the Auto big 3, put some new chrome on, give it a new colour and we know how that sort of product development ends

Sep 09, 08 - 01:00 pm Comment from: Quad Core

Is that it? Apple promised major announcements, these are all awesome, but .....

Sep 09, 08 - 01:02 pm Comment from: Jim - TIV

if it ends with Jack Johnson... meh

Sep 09, 08 - 01:02 pm Comment from: Modbus

For viktor, Dave McKee, halapeño:

Here you go.

It should go nicely with your whine.

Sep 09, 08 - 01:07 pm Comment from: Chris

And the stock drops $5. Buy buy buy!

Nice new features, lots of good stuff. We "knew" this was going to be a music event, so those expecting new Macs etc were being unrealistic. Wait for the next event, I'm sure it will have something more for you.

Sep 09, 08 - 01:09 pm Comment from: JONESY

C'mon! I at LEAST thought maybe a revision to Apple TV....That would at least tie in the iPod/iPhone/iTunes refresh....WTF

Sep 09, 08 - 01:11 pm Comment from: rwr

Drat...and AI got me all excited about an AppleTV that I would actually have bought...

I'm a bit underwhelmed :-(

Sep 09, 08 - 01:12 pm Comment from: Steve

Silly disappointed fanboys, how could you read so much into an announcement when the tagline was "Let's Rock." That doesn't imply games, or new Cinema Displays, or MacBook redesigns, or even phones. That tagline is so music-specific it's staring you in the face.

I liked what they announced. Finally a volume control on the touch that you can use without taking it out of your pocket to read it. Finally a nano for widescreen. Apple swept away my remaining objections to their existing line.

Sep 09, 08 - 01:15 pm Comment from: ML

very disappointed...no major announcement! shaw wu is right.

Sep 09, 08 - 01:19 pm Comment from: NormM

Since the new Touch works with the new headphones+microphone the existing WiFi VOIP App (Truphone) will work with it. When the Skype App comes out that will work with it also.

Sep 09, 08 - 01:22 pm Comment from: Nowe Ateny

So what did the progress bar at 20% at the bottom of the Let's Rock announcement mean?

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