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Fortune: Windows or Mac? Mac better suited to those ‘likely to wind up working at Starbucks anyway’
Thursday, July 28, 2005 - 01:40 PM EST

In Fortune Magazine's article "What's Cool for School?" Peter Lewis asks, "Windows or Mac?"

Lewis writes, "Left-brain students, the kind who major in accounting, business, or engineering, typically gravitate toward Windows, the standard of the corporate world. Right-brain students, who tend to major in English, art history, and philosophy, are likely to wind up working at Starbucks anyway and thus are better suited to Macintoshes. Macs are relatively unaffected by the viruses and other security glitches that plague Windows machines. Also, iPods and Macs were made for each other."

Of the Apple iBook, Lewis writes, "Apple hasn't updated the iBook in nearly nine months—which means only that the Windows competitors have almost caught up to it. Apple may refresh the iBook ($1,266 for the 14-inch model, same specs) in the near future, but college students who buy one now under Apple's Student Union plan get a discount and a free iPod Mini."

MacDailyNews Note: Apple unveiled a faster, updated iBook line on July 26th. Future Starbucks workers can find more info here.

Full article here.

MacDailyNews Take: Macs are not relatively unaffected by the viruses and other security glitches that plague Windows machines. Macs are completely unaffected by viruses and Windows glitches. Now, is Lewis just joking or does he really believe the stereotype that Macs are for "right-brain students who are likely to wind up working at Starbucks anyway?"

Last year, Lewis answered the following to his question "Windows or Mac?"

These days I'd definitely vote for the Mac OS, which is less susceptible to crashes and viruses. Windows is more popular, but seems perpetually to be on orange alert. You don't want to hear, "A virus ate my term paper."

It's difficult to see what's changed since last year.

Related MacDailyNews articles:
Fortune's Lewis: 'Apple Computer's sleek iMac G5 my top choice for a student desktop computer' - July 28, 2005
Fortune's Lewis: 'Windows vs. Mac? These days I'd definitely vote for the Mac' - July 30, 2004

More on tossing Windows PCs because of incurable spyware, adware, virus infections - July 27, 2005
Apple Mac users have no fear of viruses, worms due to use of superior technology - July 27, 2005
Dvorak: Mac OS X is already better than Windows, Vista may be end of line for Microsoft's dominance - July 26, 2005
16-percent of computer users are unaffected by viruses, malware because they use Apple Macs - June 15, 2005
Viruses don't have to be a fact of life; there are no viruses on Apple's Mac OS X - not a single one - April 21, 2005
Mossberg: 'consider dumping Windows altogether and switching to Apple's Macintosh' - April 18, 2005
Apple touts Mac OS X security advantages over Windows - April 13, 2005
97,467 Microsoft Windows viruses vs. zero for Apple Mac's OS X - April 05, 2005
Apple's Mac OS X is virus-free - March 18, 2005
68,736 Microsoft Windows viruses vs. zero for Apple Mac's OS X - March 12, 2005
Microsoft tries to turn its own security flaw into commercial gain - February 25, 2005
Cybersecurity advisor Clarke questions why anybody would buy from Microsoft - February 18, 2005
Windows' mounting security problems make some consumers eager to purchase Macs - January 03, 2005
Unlike Windows users, Mac OS X users surf the Internet without a care in the world - December 28, 2004
Windows spyware mess is out of control, get a Mac and surf with impunity - December 21, 2004
Microsoft may charge extra for Windows spyware protection software - December 16, 2004
Detroit Free Press: Windows malware problem getting worse, it's time to get a Mac instead - December 16, 2004
Sick of spyware, adware headaches? Get a Mac and surf the Internet freely - December 13, 2004
Mossberg: Windows PCs plagued with problems, Apple's Mac is 'rock solid, elegant and affordable' - December 09, 2004
Security expert: Don't use Microsoft Windows, Office, Outlook, Internet Explorer - December 09, 2004
Security test: Windows XP system easily compromised while Apple's Mac OS X stands safe and secure - November 30, 2004
Sick of spyware, adware infecting your PC? Don't fret, just get a Mac - November 01, 2004
Microsoft: The safest way to run Windows is on your Mac - October 08, 2004
Spyware plagues Windows users while Mac users surf Net with impunity - November 01, 2004
Windows users line up to pay for spyware removal; Mac users surf Web with impunity - October 18, 2004
Microsoft: The safest way to run Windows is on your Mac - October 08, 2004
Windows users' security woes spark interest in Apple's secure Mac OS X - October 06, 2004
Windows desktop monopoly threatened by secure, safe Apple Mac OS X - October 04, 2004
Even Bill Gates can't avoid Windows malware; Mac users surf the Web freely - October 03, 2004
Cyber-security adviser uses Apple Macintosh to avoid Windows' security woes - September 27, 2004
Information Security Investigator says switch from Windows to Mac OS X for security - September 24, 2004
Mossberg: Apple iMac G5 'powerful, affordable, virus-free with better, more modern OS than Windows XP' - September 23, 2004
USA Today: people are switching from Windows to Mac because of security issues - September 21, 2004
Windows XP worm speaks to users as it deletes their files; Macintosh unaffected - September 13, 2004
Security is top priority in Apple's Mac OS X - September 12, 2004
Millions of Windows PC's hijacked by hackers, turned into zombies; Macintosh unaffected - September 08, 2004
Mossberg: Dump your Windows machine and get an Apple Macintosh to free yourself of spyware - August 25, 2004
Spyware, adware plague Windows users online; Mac OS X users surf freely - April 19, 2004
SmartMoney: Long-suffering Windows users can only dare to dream of Mac's ease-of-use - February 12, 2004
Mac OS X has no viruses; what's wrong with Windows? - February 11, 2004
New York Times: Mac OS X 'much more secure than Windows XP' - September 18, 2003
Chicago Sun-Times columnist: Windows 'many holes in its security' but 'none of my Macs have ever been affected - August 26, 2003
Sick of worms and viruses? 'Move to Mac OS X' suggests Chicago Tribune columnist - August 25, 2003

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Jul 28, 05 - 02:01 pm Comment from: Chris

He says "relatively virus free"...

I think that having zero viruses would be better described as ABSOLUTELY virus free.

Jul 28, 05 - 02:03 pm Comment from: macman

What about all the Macs in the science industry? Small business? Education? I wouldn't consider those "right brain" industries.

Jul 28, 05 - 02:03 pm Comment from: Chris

MDN beat me to my point...I will learn to finish the entire article... tongue wink

Jul 28, 05 - 02:05 pm Comment from: entanglement

"It's difficult to see what's changed since last year"

maybe somebody "asked" him to say that wink

Jul 28, 05 - 02:10 pm Comment from: Montex

I work near a Starbucks and I use a Mac. Does that count?

Jul 28, 05 - 02:15 pm Comment from: StarDuck

Hmmm.........Starbucks did he say?

Well, i guess in Starbucks they use Windows Systems, therefore having a lot of experience with Macs in the resume won't do the trick in order to get a job.

Oh well, idiocy at is finest.

Jul 28, 05 - 02:16 pm Comment from: NIH-funded

In my experience, Macs are used and preferred by nearly 50% of NIH-funded biomedical scientists as well as many biotech companies, despite the paltry IT support most institutions and companies give to Mac users.

One could argue that scientists are "right-brain" types, since they must be creative, or that they are just smart enough to avoid Windows whenever possible and independent enough to do so despite the poor support.

Jul 28, 05 - 02:18 pm Comment from: Arnoso

well i am not only a left brained student, i am also lefthanded and i own a mac....
So much for research..

Jul 28, 05 - 02:18 pm Comment from: justified

"Right-brain students, who tend to major in English, art history, and philosophy, are likely to wind up working at Starbucks anyway and thus are better suited to Macintoshes."

What a snobbish thing to say.

Aren't writers right-brained?

Jul 28, 05 - 02:23 pm Comment from: AlphaGeek

That's the old "Mac are only good for desktop publishing" argument in disguise.

Look closely and you will see different trends:

'All the best hackers I know are gradually switching to Macs.'

and

"What Are the Alpha Geeks Telling us Right Now?
1. They are choosing Mac OS X in overwhelming numbers"

http://apple.slashdot.org/article.pl?sid=05/03/29/1818256

Jul 28, 05 - 02:25 pm Comment from: Red Ripe Apple

Fortune Magazine: "Peter Lewis, write an article on computers, and have it on my desk in ten minutes".

Peter Lewis: "Yes sir".

Jul 28, 05 - 02:31 pm Comment from: Hemorrhoid Rage

No-brained students tend to steer toward working for overrated publications writing opinion articles.

Jul 28, 05 - 02:32 pm Comment from: B-Sabre

"It's difficult to see what's changed since last year."

Microsoft was on-time with their payola check this year?

Jul 28, 05 - 02:37 pm Comment from: mcloki

it's just an indication of the "Circle the wagons "mentality that's starting to take over Windows supporters. They can see the end coming. Microsoft is now the "beleaguered" company. Taking small potshots, insinuating that Microsoft is still the right choice for us "business" leaders, harumph. Expect it to continue as Microsoft supporters see the coming end of their way of life. The fight should start getting ferocious real soon. Expect straight out name calling and slander next spring. Expect the quote. "What's good for Microsoft is good for America, So don't go Mac". to be used in the near future.

Jul 28, 05 - 02:39 pm Comment from: John

On the Windows side nothing has changed except more viruses and spyware. On the Mac side everything has changed. Faster Macs with more standard features and a newer OSX called Tiger. Still NO viruses,NO spyware,NO trojans period.

Jul 28, 05 - 02:43 pm Comment from: Chris D.

Well, this would certainly explain the FBI HQ using strictly Mac OS X... or does it? They are just a bunch of philosophers and history students.
http://www.theregister.co.uk/2004/01/28/a_visit_from_the_fbi/

i actually am appalled by Fortune. we have long stopped to measure head sizes and shapes to draw social conclusions, and their deduction from brain activity isn't too far away.
what is next, that i like to wear birkenstock makes me a friggin tree hugger?

but let me get to you on that, i have to make a double grande latte tacco supreme for this lady...

Jul 28, 05 - 02:43 pm Comment from: scott

I'm an engineering student and I use a mac. I've found that those who are uncreative and rigid in how they do things are the ones most likely to work at Starbucks after college. If you (pardon the cliche) think outside the box and figure out different ways to do things, whether you're a scientist, writer, or business leader, will succeed.

Oh how I love stereotypes.

Why isn't this writer working in Starbucks?

Jul 28, 05 - 02:43 pm Comment from: mrw0lf

This is from the previous page:

When shopping for a new laptop, which of the following does not belong on a list of important features and specifications?
a) At least 512MB of RAM.
b) At least 40GB of hard drive.
c) DVD/CD-R/RW combo drive.
d) IEEE 802.11 b/g (Wi-Fi).
e) A beer bong.
Correct answer: (e) a beer bong. An aftermarket upgrade, it can always be added by the student later. The rest are all highly recommended.


This guy thinks he is a comedian.
Furthermore.... the beer bong is NOT optional.

Jul 28, 05 - 02:46 pm Comment from: Shadowself

Let's see...
I've been a Mac user since '84. I've used a DOS/Windows based machine only when forced to (which is very, very rarely).
I programmed on a Mac in FORTRAN when the first compiler came out for it (Microsoft FORTRAN [actually Absoft's FORTRAN being marketed by Microsoft as its own -- where have we seen that since?] in '85), developing new analyses methods not available in IMSL, NAG, SPSS or BMDP.
I've done work for the Defense Nuclear Agency and the Department of Energy using Macs.
I did the analysis of the data from a series of experiments I did in '84-'86 on Macs -- the first ever non destructive assay of Plutonium and other transuranic elements (didn't need to see them decay nor did I need to fission the samples off).
I analyzed the effects of nuclear events on the U.S. ICBM systems on Macs. (In the 80s it was 1,000 times easier to get a Mac with a decent TEMPEST rating than a machine running DOS.)
I tested the first real implementation of the U.S. version of the next generation air traffic control systems (ARTS-IIIA) using Macs -- and it was NOT done in the U.S. In the U.S. IBM had the U.S. process totally messed up using IBM proprietary OSes and Windows.
I designed satellites ('90-'04) and specifically designed the first two way link through a satellite (to and from an individual's home) and got the first authorization for that through the FCC in '95 by using Macs.
I did the initial designs and government regulatory submissions for a nuclear based space tug on a Mac ('95-'04).

And I've never worked at Starbucks.

People thinking Macs are for "Right-brain students, who tend to major in English, art history, and philosophy..." is just pure BS.

Jul 28, 05 - 02:54 pm Comment from: Kevin

That guy is quite possibly the biggest jackass ever.

MW few, as in "That guy has very few brain cells left."

Jul 28, 05 - 02:54 pm Comment from: ron

How does this turkey know what type of people work at Starbucks? He probably slurps away at gigante double lattes while pecking at his virus ridden Dell, then waddles out to make his report to Microvista.

Jul 28, 05 - 03:00 pm Comment from: colin+mac

I think Peter Lewis' inbox is going to be rather full this evening.

Jul 28, 05 - 03:06 pm Comment from: Mr Skills

"It's difficult to see what's changed since last year"

Except that OSX has got better while Windows has stayed the same...

MW=hundred, as in a hunded reasons why to switch.

Jul 28, 05 - 03:06 pm Comment from: mike

Wow. Articles like this are so useful.

At least now I know what that stupid PhD in biochemistry I got is good for.

I feel so misguided for having picked the academic faculty career path.

The phrase "clueless twit" seems appropriate here.

Jul 28, 05 - 03:22 pm Comment from: notatotalsucker

Apart from generalizing (caused by gross ignorance), this paragraph is an old fashioned writing technique designed to sway the audience. In this case he's trying to imply that if you use a Mac, you're not suitable for the business world, you're artsy fartsy, which is somehow less than important.

Perhaps someone should remind this (total) dick just how many accountants and business people have changed the world over the centuries, compared to say artists and philosophers (and in da Vinci's case, artist and scientist.)

Considering it's appearing in "Fortune", should we expect any less? I mean, perhaps the selfish goal of making money and building pathetic monetary empires is more important to these guys, than say, making the world a better place in which to live through art, painting, writing, and to a certain extent, science as well.

ps oh, and of course, some artists get lucky and rich. Just look at J.K. Rowling and her story - she wrote parts of Harry Potter in a coffee shop. And of course, we Mac people know about Delicious Monster too, who also work out of a coffee shop. So, there's nothing wrong with working in a coffee shop, nothing at all!!

Jul 28, 05 - 03:27 pm Comment from: kerrazyjoe

A recent series about the Mars lander showed workers at NASA using PowerBooks 4:1 to Windows laptops. If these workers are future StarBucks employees - this is probably why the coffe tastes 'out of this world'. wink

Jul 28, 05 - 03:31 pm Comment from: Tempus Fugit

people! get a whiff, buy a clue! the guy is trolling for HITS and what better way to do it than to write something potentially insulting that'll be linked to a Mac site! those guys are going to have mailboxes full of pissed, angry Mac users many of whom are going to be indignant or REALLY nasty and then he'll respond by either saying "Hey, I wasn't insulting to the Mac platform or community... Look at all the nice things i wrote" or "See! Mac users ARE full of themselves!"

i say ignore the bastid.

Jul 28, 05 - 03:31 pm Comment from: Answer to Justified

No, some writers have NO brain at all.

Jul 28, 05 - 03:42 pm Comment from: NoMacForYou

I actually disagree with this article.

Most mac morons work out of Dunkin' Donuts.

A starbucks barrista is a little sophisticated for these Apple zealots.

Toodles!

Jul 28, 05 - 03:43 pm Comment from: Tempus Fugit

"If these workers are future StarBucks employees - this is probably why the coffe tastes 'out of this world'. wink"

they USED to be Starbucks employees... while they were interning at JPL. once they became full staff and real live rocket scientists they just kept using their Macs.

MW: future
"Get the OS of the 'future' today... available only on Macintoshes."

Jul 28, 05 - 03:44 pm Comment from: zupchuck

Answer to Justified,

His brain stem works....

Jul 28, 05 - 03:54 pm Comment from: Yngve

Lewis is an ignorant idiot. dont wast time on his opinion.

Jul 28, 05 - 03:56 pm Comment from: TIGER

Tightly Integrated Gays Engineering Refuse :

TIGERZ GAYZ TIGERZ

Jul 28, 05 - 04:17 pm Comment from: OnlyMacs

I have an MD and an MPA, I am a CEO of a fairly large company, and I think accountants and journalists are clueless. I do frequent Starbucks, and think the company is well run, and its employees are dedicated and fairly loyal. I use a Mac, I have converted many of our machines to Macs, and I haven't heard nary a complaint about viruses, spyware, adware, or anything else.

Given that, Peter Lewis is a putz. More than that, he's a clueless journalist, and wouldn't know how to run a business, including the local Starbucks. He certainly doesn't know crap about computers.

Jul 28, 05 - 04:24 pm Comment from: lilaliend

Apparently, writting for Furtune Magazine takes about as much requirements as working at Starbucks.

Amazing.

Jul 28, 05 - 04:44 pm Comment from: ndelc

"Those who surf the Web using a Mac tend to be better educated and make more money than their PC-using counterparts, according to a report from Nielsen/NetRatings."

Hmm...Starbucks must pay pretty well.

Jul 28, 05 - 04:51 pm Comment from: Terrorist

Waiting for MS to get Bush to say "The terrorist are using Macs. If you want to be a terrorist, get a Mac. All the rest of us God loving citizens need to use Windows. God Bless America."

Shortly there after... the sheeple will walk like mindless zombies to the nearest best buy or pc store and pick up a windows box.

MW "enough"
as in... Enough is enough... Bush has got to go.

Jul 28, 05 - 05:08 pm Comment from: Melis

His article is dated 'August 8, 2005' Maybe he lives in the future.

On page 5 of his article, he says, "Apple hasn't updated the iBook in nearly nine months—which means only that the Windows competitors have almost caught up to it. Apple may refresh the iBook ($1,266 for the 14-inch model, same specs) in the near future, but college students who buy one now under Apple's Student Union plan get a discount and a free iPod Mini."

He may want to make sure his facts are straight before making weird comments about Starbucks, Apple, and being right-brained.

Jul 28, 05 - 05:33 pm Comment from: jw

From the article:
"Right-brain students, who tend to major in English, art history, and philosophy, are likely to wind up working at Starbucks anyway and thus are better suited to Macintoshes."

What a condescending, insulting, elitist comment. This guy reminds me of some old asshole college professor, who's salary is trumped only by his ego. I'm not sure if this is comment is really class warfare, or some political left-verus-right jab.

What's wrong with gravitating toward an OS that gets out of the @#&*ing way and lets you get to work? Most people have enough to do without their tools working against them.

Jul 28, 05 - 06:20 pm Comment from: the bigger they are

Peeter Lewis - can you say: bullsh*t? All 7 of the biology research labs I've been associated with have been dominated by Macs. Surely a coincidence, right? Wrong. There may have been one PC somewhere, gathering dust next to the biohazard waste I think it was.

Do you suffer from some sort of pressure (from your boss maybe?) to write distorted articles? "Fortune Magazine - read us, make a fortune." Not.

Jul 28, 05 - 06:21 pm Comment from: America is not the world

I'm a graphic artist. I use a Mac. We don't even have Starbucks in Australia, well, not near my home town anyway.

Jul 28, 05 - 06:46 pm Comment from: macman

<quote from another article> [Windows Vista] Beta 1 will not be available to the general public, at least in part because it lacks many of the user-oriented features Windows Vista will have when it ships in the second half of 2006, Microsoft officials say. "The whole canvas is not complete," says Greg Sullivan, group product manager in the Windows client division. "We've painted less than half the picture here." </quote>

Canvas? Picture? I thought Mac users where the right-brainers.

Jul 28, 05 - 10:04 pm Comment from: Keith in Tokyo

I work at Starbucks all the time. I take my PowerBook to Starbucks and work there over lunch and coffee, and then head back to my high-powered international law firm office here in Tokyo. What's wrong with that?

Jul 28, 05 - 11:54 pm Comment from: Nick

well I work in a hospital and lots of the labs use macs of various types as they are nice asnd reliable etc etc. The main network runs on dell pcs (sorry for using the D word) and the new ones put in less than six months ago are already cluttered with the usual collection of spyware and assorted crap which can still get through corporation sized firewalls. At home I still use a rather elderly imac on OS9.1 (remember that?) It still works perfectly - anyone know any PCs that still run six years down the line?

Jul 29, 05 - 01:58 am Comment from: hagar57

It's the right brained people who will shape the future. Has anyone ever heard about an accountant who was nominated for a Nobel price?

Jul 29, 05 - 04:56 am Comment from: radiomoscow

try using both halves of your brain

Jul 29, 05 - 05:51 am Comment from: Road Warrior

Duh, there they go with the right brain left brain stuff, leaving us transrationalist using, uh, Macs with Office.
Best and worse of both spheres.

Jul 29, 05 - 07:16 am Comment from: afcombatcrayola

MDN is right in saying that OS X is unaffected by Windows viruses and glitches. Viruses, 99.9% percent of the time are OS specific. But a Windows glitch is just that. OS X has it's own glitches, albiet they appear lesser and generally aren't of grave consequence. No code is ever perfect, and there is always a "ghost" in the code somewhere. Proof of "glitches" are right on the Apple website, the updates for Panther and Tiger.

Jul 29, 05 - 08:53 am Comment from: My 2 cents

Is this guy on drugs or does he work at Starbucks and only moonlight as a tech writer? I have a BSME (mechancial engineering), and an MBA, I don't work at "Starbucks", and I use a Mac. I switched to Mac two years ago because I could either find all of the software I used on the PC for Mac or I could find substitutes.

Macs just make more sense, are easier to use and are not prone to the viruses and nonsense that seems to plague Windows machines. You would think with all of the enginnering resources and intelligent "left brain types" Microsoft must have working for them that they would at the very least be able to write an OS that works as well as OS X. Putting down Mac users rather than attacking the slip-shot work done by Microsoft is a testament to just how little Lewis understands the consumer computer marketplace.

Jul 29, 05 - 09:38 am Comment from: yankees

macs are by far the computer of choice in the life sciences. engineering students ofetn need windows for matlab, compsci people might need a windows box for some certain coding progam, but otherwise every other dicipline requires only ms office and the ability to connect to the internet.

accounting, business....? enough already

Jul 29, 05 - 11:10 am Comment from: Psychobabble

Please note:

1. The author has the whole left/right thing the wrong way round. Left hemisphere dominance indicates a tendency towards mathematics, logic, language, and other abstract and symbolic concepts (the left hemisphere is the seat of Wernicke's and Broca's areas). Right hemisphere dominance indicates improved awareness of spatial relationships. Engineers and artists are usually right-hemisphere dominant, whereas mathematicians and politicians are usually left-hemisphere dominant.

2. All of the above only applies to men. Normally, women don't specialise these faculties into different hemispheres of the brain (they don't have Wernicke's or Broca's areas).

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