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Man, can you imagine seeing Tiger on the big screen? That would be awesome showing Spotlight and Dashboard on the big screen before a Pixar movie.

Too bad Apple's CEO is *really* busy right now. I'm sure he'd love to chat with Pixar's CEO.

(I'm sure most of you know this, but Steve is the CEO of Apple and Pixar. Just had to make sure everybody gets MDN's take! :D)

For the life of me I can't understand why Apple doesn't advertise ANYTHING they make, besides the iPod. Look at how there was an iPod commercial on all the time and what it did for it. Most people I know have never heard of, for example, GarageBand. They don't have a clue about it or OS X. Jeez, I hope more analysts start talking about Apple's lack of TV advertising and maybe Apple will start doing some. Who said that you can't afford NOT to advertise...was it P.T. Barnum? Anyway, PLEASE ADVERTISE APPLE! Microsoft is going all out with advertising and they don't even have a product!

Magic word: reaction - as in what would happen if they did advertise.

Magic word: reaction - as in what would happen if they did advertise.

I think that would be a double edged sword for Apple who have never been any good at producing enough to meet public demand. Mind you the least they could do is try it....?!

Yeh-hehesssss. With any luck, Apple's first movie trailer promo will be debuting with my first film, coming soon to theaters near you. I know, I know -- I've gotten offers of much more dough from de likes of Microsoft, but you know what they say: If you lie down with dogs, you'll wake up with fleas! Yeh-heh-hehesssss!!!

Hey, wait a minute-

People might even think it was a new computer system or something !

winmacguy -- they seem to be producing enough iPod's now. I don't see why they couldn't keep up with demand from the patcher-switchers.

If they are serious about capitalizing on the success of the iPod, they're going to have to advertise. Period.

^

I don't think you have fleas, Triumph.

"Hi, George Foreman here..."

It's really frustrating that Apple doesn't advertise. My husband brought my LCD iMac G4 to work with him a couple weeks ago, and everyone just LOVED it and wanted to know where they can get one. We had to explain to them that it's no longer for sale. I mean, they didn't even have any idea that the iMac LCD even existed!

And if Apple creates a TV ad, I really really wish they'd forgo the "cool" part and just make it connect with the masses instead. I hate to say it, but Dell actually does a good job with respect to advertising (although most of their ads border on misrepresentation). Still, Dell manages to get its message across, no matter how far from the truth it may be.

Well the hardware exists.. av.. the iMac ads are ancient.. they just don't advertise software...

You don't remember the iMac ads where a guy is walking past a window making faces at the iMac, and it sticks its tongue out at him (the CD drive)

Rush had a five minute session today, where he probably sold 5000 Macs, just by saying how great they are. Also he explained a bit about Tiger. It was great! He's been using them for years and has a 20 million listening audience. Jobs won't advertise on Rush's show because of politics. Remember when a tiny company called Snapple became a giant company overnight because of exposure on the EIB network?
Now don't panic you libs. It's just good business to go with the best. You could put ads on Air America and maybe sell a shuffle or two.

Well, Apple has a radio ad out!!!! Yes, really, compliments of Rush Limbaugh believe it or not. He says...

"Windows users are in the stone age"
"Mac OS X is fabulous"
"Widgets are pretty cool"
".Mac is a miraculous syncing technology"

Listen here:

http://homepage.mac.com/ddejesus/Rush_TigerOSX.mp3

http://www.rushlimbaugh.com

Let's go Apple, get on the ball!!!!!

Great job MacDude.

Looks like we're both on the ball, Ron, thanks.

C'mon Apple do it, damn it!!!

It's not just MAC OS X Tiger Apple should be advertising, on TV, with posters or in the cinema. They should be also be advertising the Power Mac G5, the cinema display's, all their software and hardware. Apple, Please do more advertising.

When everyone is using Mac, it will stop being fun. Mac users are energized by the feeling of exclusivity, superiority, community. They feel they are in a position of priviledge and advantage.

When the redneck driving a pickup parks in front of his trailer in Georgia, will you feel good about him being like 'you'?

Get real. Also, if Mac is making that guy happy, they can't be making the cadre happy. Windows is trying to do that and is failing a little more every day.

Don't worry too much. Apple is just waiting the right time to advertise the OS, and it is probably not just now yet

The TV ad should show 2 computor user sitting next to each other. The MS user is looking at his computor angry, pulling his hair out. The 'tiger' user is smiling & laughting as he does his computor work.
Get it DONE!!!

Mac users are energized by the feeling of exclusivity, superiority, community
---

yeah.. wouldn't that be cool if people started ENJOYING viruses and outdated technology because THAT was exclusive?

Go peddle this TIRED cliché elsewhere..

I've been out at a seminar in the middle of the state (the state capitol, actually) since Wednesday and my iBook has been like the Coke bottle that dropped into that village in The Gods Must Be Crazy. However, the people know absolutely nothing about Macs--the only things they really "know" about them are that they are expensive, and don't run the same software as Windows machines. "Is that a Microsoft Word document you have open there?" was asked several times. (Well yes, that is a Microsoft Word document, that I typed during the day, saved to a USB disk, and then took to a UPS Store where they loaded it on their PC, printed the document out, copied it, bound it, and sent it out for delivery. That I was able to type because my iBook was up and running from 9 a.m. to 4 p.m. while being plugged in to recharge for only 45 minutes mid-day.)

Nobody knew a thing about them other than high price and that not many people used them. No knowledge of OS X at all.

One guy said, "You must be from out of town, you can't buy a mac for a couple of hours around here." (He was originally from Baltimore.)

It is hard to fault these folks since Apple hasn't made much of an effort to tell anyone otherwise. Hell, there aren't even TV ads for the mac mini.

It is pretty bad when the only way people in most of the country hear about the benefits of a mac is a from a bloated, loudmouthed drug addict.

OpJ

"When the redneck driving a pickup parks in front of his trailer in Georgia, will you feel good about him being like 'you'?"

Fu*k you! I live in a trailer and drive a pickup and some of my friends are rednecks. So Fu*k you!

When the G5 iMac came out, the Back Eyed Peas did a promotional video. Did that show in movie theaters? Should have -- it rocked. Something like that for Panther could help.

RE: "When everyone is using Mac, it will stop being fun. Mac users are energized by the feeling of exclusivity, superiority, community. They feel they are in a position of priviledge and advantage."

So you let other people that you don't even know affect what you think and do? You sound like a Windows user to me when you say that!

"When the redneck driving a pickup parks in front of his trailer in Georgia, will you feel good about him being like 'you'?"

If you are an actual adult, as opposed to a +21 year old adolescent, how can you allow yourself to be influenced by a redneck, or by a Manhattan elitist? I don't get it.

"Get real. Also, if Mac is making that guy happy, they can't be making the cadre happy. Windows is trying to do that and is failing a little more every day."

No one makes anyone else happy. In the case of a company who makes a great product, they just tell the world about their great product , the customer makes the decision about whether to buy or not to buy, and that customer is either happy or not, but whether you are "happy" or not does not affect whether I am.

"making the cadre happy" ?????????? Maybe too many sociology or psychobabble classes, or something.

I have a degree on Sociology, so I know of where I speak.

I think the only way Apple could convince Steve Jobs to run any ads promoting OSX is to put Steve as the star of any ads.
The guy has such a monstrous ego that putting him in the limelight pushing OSX would convince him to advertise the product.
And then if they were effective Steve would claim he had the idea...

RE: "When everyone is using Mac, it will stop being fun. Mac users are energized by the feeling of exclusivity, superiority, community. They feel they are in a position of priviledge and advantage."

I'll assume this was just some asshole trolling.

Using something good and well designed that lets you be productive is fun. The more people using macs and being productive the better. If a redneck wants to use Filemaker to manage his gun collection (or, more likely, his construction or transportation business) then more power to him. Or her.

Or maybe name the next version of MacOSX: "Steve"

kenh: "I have a degree on Sociology, so I know of where I speak."

Eh...still livin at home and working at BurgerBuns,eh?

Stand on the corner with a placard and bull horn and you'll sell just a few more; but build a better mousetrap and the world will beat a path to your door. Tiger is good; compared to windows, it's terrific of course, and for obvious reasons. What you're asking for is fantastic product, very low prices, and mass advertising. Pick one or two; you can't have all three.

Apple commercial:

Cut between two computers in two different places, the camera slowly circling the computers...

One computer, running Windows, is in a dark messy office. A harried user, unshaven and bleary-eyed, is trying to recover his data after a virus attack. He's talking to an unhelpful software support person on the phone, error codes and meaningless jargon.

The other computer, a Mac, is in a clean home office, OS X on the screen. But no one is there. As the camera slowly moves around we see a window to the outside; it's a beautiful day and a family is playing in the yard. Just the distant sound of birds and laughter.

Here it is:

(Two computers sit next to each other. Two people walk in.)

Person 1: I'm gonna start something (sits down at windows computer).

Person 2: I'm going to finish something (sits down at Mac).

(Both type for a few seconds, camera shows boring Word page on PC then pans to show cool Pages page on Mac).

Person 2: How's your project going? (camera pans back over to windows computer to show blue screen of death)

Person 1: (muttering to himself about viruses and spyware)

Person 2: Well, I'm done here. Good luck with that system... (stands up) or you could always use one that works... (exits)

(Person 1 looks around nervously, then moves over to the Mac and starts working.)

Narrator: Don't just start something... Finish it, in style. Switch to Mac and see how much more you can get done.

The MDN Magic Word is "corner", as in: Apple has an opportunity to back M$ into a corner if they would just advertise.

re; "Eh...still livin at home and working at BurgerBuns,eh?"

Uh.............No

Found out enough about the Sociology/Psychobabble world 30 years ago to get a great job in the real world.

One where I can claim to have operating system experience of several kinds dating back to 1980.

That's why I like Tiger and hope Apple tells the world about it instead of languishing away like a virgin in her castle waiting for her knight to come rescue her ( of course, without giving him a road map to get to the castle.........like he should just know where she is!)

Please APPLE;

DO NOT ADVERTISE your operating system!!!
You lose your advantage by playing that advertising game.
There is no way to know if anyone sees your ads.

How many people know ANYONE with a Nielson box?
Anyone, anyone?

Apple has brand recognition.
The brand will lose if it goes mainstream

Apple does not need to conquer the world.


thanks
mgcs

RE; "Apple has brand recognition.
The brand will lose if it goes mainstream"

Huh??? So if more people know about OSX, it will lose brand recognition?

HMMM: There is ONE product that IMMEDIATELY springs to mind that people tend to like less the more they know about it, and the more they use it.

WINDOWS!!!!!!!!!!!!!!!!!!

So, please clear up my confusion about the point you made.

The Dark Side Of The Moon:

(I'm sure most of you know this, but Steve is the CEO of Apple and Pixar. Just had to make sure everybody gets MDN's take! :D)

Ummm... Anyone who didn't know that could have clicked the hyperlinks to find out.

Yeah, I can picture that on TV:

(Two computers sit next to each other. Two people walk in.)

Viewer checks what's on the other channels.

M/W: is an unusual one today. I think I'll keep it to myself.

If apple went mainstream it would probably mean the end of that brand all together.

i don't think its possable to compete against PCs userbase and all the software and games made for them every year.

apple computers hardly have any of that, and the stuff that they do get is by a couple of cult followers