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Sat, Jul 04, 2009 - 05:51 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Esquire: With iPhone, Apple CEO Steve Jobs is making his final bid for immortality
Monday, September 29, 2008 - 04:14 PM EDT

"One day, Steve Jobs is going to die," Tom Junod writes for Esquire.

"First, he is mortal. Second, the odds against him are not only actuarial -- the inevitable odds we all face -- they are clinical. Four years ago, he announced in a memo to his employees that he had undergone surgery, that the surgery was for the removal of a malignant tumor, that the tumor was on his pancreas, and that the surgery was, as he put it, successful. An exceptional man who specializes in exceptionalizing himself -- he has been an economic force for thirty years, and it's still hard to put him in a category, or even to say exactly what he does -- he responded to his disease by exceptionalizing it as well. He was at pains to say that the pancreatic cancer he had was not that kind of pancreatic cancer -- not the kind that kills you, without much room for exception, in six months or so -- but rather 'a very rare form of pancreatic cancer . . . which represents about 1 percent of the total cases . . . each year, and can be cured by surgical removal.' Even in extremis, Jobs was being Jobs: He was telling the truth, he was simplifying the truth, he was exaggerating the truth, he was leaving part of the truth out. It is true that his cancer, originating not in the ductwork of the pancreas but rather in the islets of Langerhans, is slow growing and, in the words of one expert, can be addressed 'with curative intent'; it is also true that even after surgery, the average patient lives about five years," Junod writes.

MacDailyNews Take: This sort of stuff leaping off the printed page into wide release on the Internet is definitely not helpful to keeping share prices high in turbulent times. The word "average" is very important, of course.

Junod continues, "It's a Dorian Grayish fable, transposed to the twenty-first century: Steve Jobs has become Steve Jobs by doing what nobody else has done before -- by treating computers not just as tools but as mirrors, by making technology not just the engine but the emblem of transcendence. One day, however, he will have to do what everybody else has done before, and will wind up demonstrating what it's like to be mortal, even in the age of the beautiful machine. And now that he has drawn undeniably closer to the day that has given all his other days their urgency -- now that the face staring back in the mirror has lost its shiny-haired California glamour and has taken on the frank rapacity of an old Arab trader -- it's worth asking what the pressure of continual existential awareness has done to him."

"So long as Steve Jobs is alive, Apple will always be more than a cool gadget company. It will always be more than a computer company. It will be more than an iTunes company or an App Store company -- more, even, than the sum of its parts. It will be part of the ongoing history of humankind's relationship to machines," Junod writes.

"He's an artist, Steve. He either likes what he's looking at or he doesn't. He's not concerned with what contribution he's making. He wants to astound himself, for himself," Junod. "If it was out of that desire to astound himself that he created the iPhone, then he succeeded in ways he didn't foresee. He changed the twentieth century by making the computer something for our homes; now he has the chance to change the twenty-first by making it something for our pockets."

There's quite a lot in the death-steeped full article, including more than a few jumps to conclusions that completely lack supporting evidence (Jobs, of course, was not interviewed) while mightily straining credibility (such as the one where Jobs was supposedly surprised to find out a year later that the iPhone he had built turned out to be a handheld computer and he'd therefore never planned to open it to 3rd-party developers), but it's refreshingly well-written and interesting, so we do recommend reading it here (and then let us know what you think below).

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Sep 29, 08 - 04:20 pm Comment from: cd

I like Steve

Sep 29, 08 - 04:23 pm Comment from: John

Yikes. A five-year average survival rate... that sucks! Then again, my mother-in-law had breast cancer with a 5 year average survival rate.... 14 years ago, and she's still going strong. One can only hope Steve is the exception once again!

Sep 29, 08 - 04:23 pm Comment from: Campaigner

Jobs for President!

Sep 29, 08 - 04:24 pm Comment from: Nick Fury

I like turtles.

Sep 29, 08 - 04:26 pm Comment from: minime

Time for a little stock buy back Steve!

Show a little confidence, help us out here.

Sep 29, 08 - 04:36 pm Comment from: Nicke

Yup once Steve Jobs is dead Apple will fall!!!!!!!!

Sep 29, 08 - 04:42 pm Comment from: ElderNorm

NO stock buybacks. Please. It sends a message to the market that you feel that the stock is in danger. Just look at Microsoft. grin

Just a thought.
en

Sep 29, 08 - 04:48 pm Comment from: iJah420

Yup once Steve Jobs is dead Apple will fall!!!!!!!!

Yeah OK!.... What A Dumb comment.

No words here for such ignorance and stupidity.

iJah420 says what a ignoramus.

Sep 29, 08 - 05:10 pm Comment from: macbones

eeegads. We all die someday. BFD. The guy has had all kinds of rerouting of his guts, he will always have trouble keeping on weight.

"overall 1-, 2-, and 5-year survival rates were 84%, 69%, and 36%"

" analyzed by specific treatment of the primary tumor, the 5-year actuarial disease-specific survival was 63% for the group that had resection "

"In their series of 33 patients, Legaspi and Brennan12 demonstrated that the resected group had a projected 3-year survival rate of 100% "

"20-year period, Thompson et al.15 demonstrated a significant 3-year survival advantage of 82% "
"5-year survival for patients with neuroendocrine tumors of the pancreas approaches 35% to 54%.11,14,15,22"

So what this is saying is, if you are not the average patient (ie have liver mets) your survival at 5 years can be 63% or better. I think this person's interpretation that the average person lives 5 years is not responsible. To make an 'average' a lot goes into the equation. old, young, otherwise ill or infirm, patients w/ mets and not, patients whose surgery went well and those whose surgery didn't.

I'm a surgeon. I'm betting on Steve being around for a while.

Sep 29, 08 - 05:11 pm Comment from: jtc

@ElderNorm

It can also show the company is doing well which.. apple is doing well.. but we are all taking it up the a** with the analysts who should be shot dead or imprisoned for life.

@iJah420

You aren't realising that many people bought into apple because of steve jobs... And if you haven't noticed.. just mentioning that he looks like he needs a sandwich or two can drop the stock alot. If he dies I'd be scared to hold onto my shares in apple in fear of the idiots who will sell immediately and all the banks reporting to sell apple shares since they see it as a good time to dump the shares immediately so they can then report that its a great time to buy and make loads of money again.

Sep 29, 08 - 05:12 pm Comment from: Darkfire

Go Steve!
I think he'll last as long as he possibly can, and will is important when fighting anything, anywhere, period.
And he's got enough will for the company, so he'll do just fine with himself.

Sep 29, 08 - 05:14 pm Comment from: Jersey_Trader

Again, Apple and Steve not Steve and Apple's many innovative development employees. You know, the people that Steve Jobs thanks when ever he shows of something new ("The one more thing").

Steve guides and approves things. He does not develop them by himself.

Sep 29, 08 - 05:25 pm Comment from: td

Apple needs to bailout or financial institutions! Apple has some 19 billion in cash and ads about a billion a quarter. So, with one quarter's of profits it could make this whole mess go away and become a huge force in the financial world. I would bank at BankofApple. or iBank or AppleBank. Especially if I could DL my transactions right into Quicken (unlike BofA). Diversify!

Sep 29, 08 - 05:37 pm Comment from: Jim - TIV

meanwhile.... APPL just suffered it's worst one day loss in it's history. Ouch.

Sep 29, 08 - 05:40 pm Comment from: shen

"Yup once Steve Jobs is dead Apple will fall!!!!!!!!"

so i guess once gates dies MS will make good stuff?

Sep 29, 08 - 05:43 pm Comment from: shen

"meanwhile.... APPL just suffered it's worst one day loss in it's history. Ouch."

no, the entire market did that.

(support our sponsors. this market brought to you by years of republican deregulation and cronyism. thank you.)

Sep 29, 08 - 05:43 pm Comment from: Cascadians

I just read the whole thing and realized Steve, if he reads it, will fall out of his chair laughing. It's a bunch of garbage pretending to get into Steve's head and personality and explain motives etc. It is all so ridiculously wrong and pompous.

Back to just using my Apple stuff and enjoying it and being glad Steve is Steve.

Sep 29, 08 - 06:08 pm Comment from: occam's razor

Sheesh, what a load of shite,

Sep 29, 08 - 06:09 pm Comment from: critic

" To make an 'average' a lot goes into the equation. old, young, otherwise ill or infirm, patients w/ mets and not, patients whose surgery went well and those whose surgery didn't."

I would also bet all the money I have in Apple stock that Steve has had better than "average" quality of medical care. I don't think he had to fight with his HMO for a good surgeon.

Sep 29, 08 - 06:23 pm Comment from: MacDaddy

Shakespeare died, english plays did not...
Voltaire died, enlightening essays did not...
Marie Currie died, chemistry and physics did not...
Edison died, electricity did not...

They all pushed the boundaries of what they were involved in and though they did not stay around to see how far their efforts go they knew that their mind and work will outlive their physical presence.

Steve Jobs will die when the time comes but what he started will not.

Sep 29, 08 - 06:49 pm Comment from: freebeer

Someday Windoze will die too, I put my money that it happens before Larry and Sergei ships Steve into orbit.

Sep 29, 08 - 07:15 pm Comment from: MacaM

Excellent article. Well written indeed. It took my mind off the financial avalanche Apple experienced today and it gave me a smile about the purchase of another 100 Apple shares on one of the most turbulent days for this great company led by a Genius who thinks different.

Go Steve

Sep 29, 08 - 07:22 pm Comment from: hortense

cash can take the form of asset backed commercial paper. Apple has 19 billion in cash? Hmmm, what kind of cash? Anybody know?

Sep 29, 08 - 08:02 pm Comment from: JoshtheiMacGuy

OK, so these guys have given up predicting the stock market so now they are predicting the life span of famous people.

This has got to be a joke!

Sep 29, 08 - 09:54 pm Comment from: Sean

Sounds like this Esquire article is high drama, low information value.

Sep 29, 08 - 11:54 pm Comment from: ken1w

"Final" bid? I think he's got a few more "bids" left.

Sep 30, 08 - 03:59 am Comment from: Connor MacBook

Steve is already immortal. He's responsible for every GUI-based computer on the planet.

Sep 30, 08 - 04:01 am Comment from: NormM

Steve Jobs' surgeon was Dr. Jeffrey Norton, one of the foremost experts in the world on the kind of cancer Steve had. Dr. Norton Claims that "80% to 90% of patients with Jobs' condition survive at least ten years".

Sep 30, 08 - 06:07 am Comment from: michael

http://e3iphone.com Welcome to E3iPhone! Free wallpapers for your iPhone

Sep 30, 08 - 06:42 am Comment from: Cubert

So.....the iPhone firmware 2.2 will allow freezing in carbonite?

Sep 30, 08 - 09:44 am Comment from: ros.rulz

I agree with MacDaddy,

Steve started a revolution, and I think has inspired the developers of apple, to continue this incredible work, that will continue to keep us in awe.

Steve may die, but I think he's done enough to keep it going in the future generations. His vision has been felt by us all, and apple can continue to succeed, so long as they keep with Steve's vision.

Just like Microsoft can continue to fail, and get worse, even though Gates is only spectating with his lab rat now, that he dares to call a company.

Sep 30, 08 - 11:54 am Comment from: Chano

Again I say, I am so glad that print publishing is coming to the end of its days. When all publishing is on the net and people can choose to avoid crap writers and publishers, we can all live a little better without such worthless writing. I will live long enough to see that day.
All this talk about SJ's mortality will boost his life force. He thrives on adversity. He embraces challenges.
Apple is much more than SJ. He would be the first to say so. The thing is we still have old media attitudes around that require dramatic twists like this 'OMG what will happen to an Apple without SJ? Who will come forward to save us?
Those who understand, know that like all of us, he's here until he's not. Where's the merit in second-guessing fate? It's crap journalism. It's a sure sign of Esquire's imminent demise, nothing more. The average magazine survival time after publishing an article like this is less than 12 months.

Sep 30, 08 - 12:29 pm Comment from: @Chano

"When all publishing is on the net and people can choose to avoid crap writers and publishers, . . ."

When was the last time you were forced to read Paul Clifford?

Sep 30, 08 - 04:04 pm Comment from: alansky

F*ck these morons! Nothing is over til it's over and the last time I looked, crystal balls were all sold out.

Oct 01, 08 - 05:34 pm Comment from: Jim, He's DEAD ALREADY!

Well what a surprise lots of BITTER INDENIAL of Jobs' FACTUAL MEDICAL PROGNOSIS , Apple fanbois here.
@macbones "I'm a surgeon" - LOOOOOOOOOOL - an deluded as fcuk Apple fanboi LYING out of his A$$ as usual as the truth spells DISASTER. You don't have a clue about those statistics because they demonstarte you are completely IGNORANCE of the SCIENTIFIC method (therefore NO SURGEON ! lmaopmp - fcuking desperate DUMMY) by using such evidence to prove your point, such small scale tests are meaningless - quite clearly since they contradict each other .

@NormM Yes but you DELUDED dumb FCUKWIT - Dr Nortons is talking about patients who are YOUNG,CHRONICALLY NOURISED, CHRONICALLY not OVERSTRESSED (ie Jobs being an IMPASSIONED about his work hands on CEO) etc PATIENTS not half dead already GRANDAD Jobs
From larger studies it is possible to make 5 years but NOT JOBS hes too OLD, suffered too MUCH LIFETIME STRESS, his beaten BODY is already MALNOURISHED at this early stage (essential for the immune system (natural cancer fighter) to be the most efficient) - he'll get a year BUT the last part will be infirmed.

I'm afraid for the indenial, Jobs is STILL an essential part of Apple success, but more importantly an IRREPLACABLE one, he is COMPLETELY unique and has NO SUCCESSOR (Apple has never had success without him) - he motivates, he puts the fear of god into his staff with his unique beliefs and GOD complex and obssesion with apearance beyond anything else, he guides ideas, he acts as quality control, his " PERFORMACES" are part of the selling/promotion to UNACCOUNTABLE fganbois he is a GOD - whose everywords are the GOSPEL truth - " BUY this product and your life will be better" he says (more or less) and out in their droves the disciples buy the latest TURD with a pretty ribbon - "doesn't it smell great - THEY ALL say in UNISON - no individual mind or thought whatsoever ever - in their imagination they are by far the most intelligent + seperate species from the rest of the human race on the planet!!!

Oct 14, 08 - 01:08 pm Comment from: drug tests

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Regards, Richardson
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Oct 23, 08 - 09:43 am Comment from: how to detox

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Regards, Richardson
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