MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

Deal of the Day

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Sat, Nov 07, 2009 - 07:37 PM EST  —  AAPL: 194.34 (+0.3099, +0.16%)  |  NASDAQ: 2112.44 (+7.12, +0.34%)

Enderle: If Apple can’t double market share it will abandon Macs
Tuesday, May 02, 2006 - 02:08 PM EST

"No one seems to talk much about Apple Leopard, the next version of the Mac OS. This is primarily because Apple, unlike Microsoft, is not talking about this next generation platform publicly," Rob Enderle writes for MacNewsWorld. "Based on comments by Apple chief Steve Jobs it was slated to roll out about the same time as Vista originally was, but if what I'm reading is right, it too has run into problems and won't show up until late 2007."

MacDailyNews Take: Whatever Mr. "Microsoft Wrote the First Mac OS" Enderle is reading is wrong. His personal fantasy-land seems to know no boundaries. Walt Mossberg, who has indescribably more credibility than Mr. Enderle, says Apple Mac OS X Leopard is due in early 2007. Needham & Co analyst Charles Wolf expects Apple's Mac OS X Leopard will ship soon after MacWorld San Francisco in January 2007. And, Apple CEO Steve Jobs, certainly an authority on the issue, has never wavered from his June 2005 World Wide Developers Conference keynote announcement that Mac OS X Leopard will ship in late 2006/early 2007. In addition, just today, Gartner says Windows Vista has slipped yet again and targets a Windows Vista release in the April-June quarter of 2007! In short, Enderle's scribblings and the material that regularly exits the rear end of a bull are genetically identical.

Unfortunately, Enderle continues, "If this Leopard vs. Vista scenario plays out this will place the most competitive Mac OS in history -- on aggressively designed Intel based hardware -- against what may be the most competitively exposed Microsoft desktop OS since Windows Millennium Edition in the market, in the fourth quarter of 2007. If Apple can't at least double its small share during this unique event it should abandon the Mac OS as a dead end, because this kind of opportunity will never come again. If it does double share, which it could do by cutting a broad swath through the consumer market with a well designed media center-like product, it could dramatically change the market and remind the Linux folks that the desktop isn't about FOSS -- it's about selling the products consumers want to buy. 2008 will be a critical year for Apple, Microsoft, and the Linux contingent. If Apple can't significantly expand its presence by then in the PC market it is likely going to be finished with this segment. Its likely path in that case will be to focus more aggressively on the consumer electronics market it currently dominates."

MacDailyNews Take: Apple is profitable with the current Mac unit sales and market share. Sheesh. This idea of mainstreaming in the field of technology "writers" really has to be rethought. It's clearly not working out.

Advertisements:
Get the new iMac with Intel Core Duo for as low as $31 A MONTH with Free shipping!
Get the MacBook Pro with Intel Core Duo for as low as $47 A MONTH with Free Shipping!
Apple's new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
Apple's brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
Connect iPod to your television set with the iPod AV Cable. Just $19.
iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.

Related MacDailyNews articles:
Gartner: Microsoft Windows Vista slips again to June 2007 - May 02, 2006
Mossberg: Apple's Mac OS X Leopard will allow Windows Vista to run on Macs - April 27, 2006
Apple ready to take back market share; may debut Windows virtualization in Mac OS X Leopard - April 21, 2006
Apple confirms 'sneak peek preview' of Mac OS X Leopard at WWDC 2006 this August - April 18, 2006
Apple to unleash Leopard on Microsoft's Windows Longhorn; Mac OS X 10.5 due late 2006 - early 2007 - June 07, 2005

Big surprise: Enderle was wrong about Apple's holiday quarter Mac sales - January 19, 2006
Enderle admits Apple's switch to Intel not hurting Mac sales, says Apple 'has never looked stronger' - December 08, 2005
Tech pundit Enderle: 'Microsoft wrote the first Mac OS' - September 28, 2005
Enderle: 'Surveys indicate demand for Apple's products is dropping like a rock' due to Intel switch - August 01, 2005
Tech Pundit Enderle: 'This year will be more difficult for Apple Computer' and iMacs in earthquakes - January 24, 2005
For more "Enderlunacy," search for "Enderle" in the search box at the bottom of any page of the site.

Bookmark and Share

Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

May 02, 06 - 06:23 pm Comment from: zupchuck

I get a kick out of Enderle's continued slight's against Apple by always tying OS X development to what Vista was originally intended to be. Don't folks get credit for what they delivered in the business world, not for what they dreamed of delivering?

Clearly the man doesn't understand software development (or even what a OS vs. application is when he MS helped write the original Mac OS, but then later changed the text after the fallout). OSes may have similar 30,000 ft views, but implementation is in the details. And Enderle doesn't really have to provide any in his position as paid shill for MS and SCOX.

I think Enderle must have had a run-in with Steve Jobs. Probably after he published his controversial paper predicting the decline in Apple's market share way back when. He's pretty much been down on Apple since.

There's a revealing comment in http://www.technewsworld.com/story/35891.html where he says:
"I don't like religious zealots either, but I'll wait until I retire to comment on them."

If anything, it shows Enderle is a survivor (and perhaps SJ has a brutal a reputation towards finishing careers as is rumored). He obviously strike a chord with a large number of folks.

If only because his opinions mattered, and not because they generate a morbid curiousity like a car wreck on the side of the road.

May 02, 06 - 06:31 pm Comment from: Too Hot!

@MDN: "Endearle's scribblings and the material that regularly exits the rear end of a bull are genetically identical."

Well, just for the fun of it, consider this:
"Scribblings" are non-biological products of a neurobiological process in a human being (mammal if you want to debase Enderle). Scribblings therefore have no genetic material, but their producer (the mammal) does. The average composition of dry feces is 40-60% roughage (indigestible plant ingredients, and un-absorbable lipids) and the other 40-60% is actually dead bacteria. Now that is material quite rich in DNA, especially the bacterial components.

If we were to assume that MDN meant to assert that the genes of the producer of the scribbles were identical to the genetic material found in bovine feces, it would be safe to assume that they are asserting that Enderle DNA is identical to that of E-Coli (a common bacteria in fecal matter). If that is the case, then one could argue that MDN is claiming that Enderle, unlike the rest of humanity, is not the product of millions of years of evolution, but is a pile of microbes that is somehow capable of producing "scribblings"....

May 02, 06 - 06:48 pm Comment from: Bob

Someone said Microsoft will try to copy Leopard... impossible. They can't even ship a bare-bones Vista in half a decade... they can't copy something in a few months.

May 02, 06 - 07:39 pm Comment from: Nick

I think that this guy can thank MDN for the majority of his web traffic. Thanks MDN, keep up the great "news" reporting.

May 02, 06 - 07:39 pm Comment from: Connor MacBook

You'd think the latest ad campaign would be proof enough that Apple is fully behind Mac OS X, but obviously some people just don't get it.
If Apple did abandon the Mac it would have nothing to lose, and everything to gain, by licensing out OS X. I mean, why just scrap a multi-hundred-million investment and your main differentiating factor?

May 02, 06 - 08:02 pm Comment from: Nelson

Microsoft is an armpit.

Bill Gates is a public hair.

STEVEN BALLMER IS A WHIP PIG

May 02, 06 - 08:18 pm Comment from: ©

@AJazz - "Apple needs to beat it's security programmers with a board full of rusty nails right now.

I won't say why, you'll know if it makes the press tommorow.

It's bad, really bad."


Lay it on us NOW. "....you'll know if it makes the press tommorow" is either a carrot in front of the donkey, or there is no info. So if it is not in the press tomorrow then there is not a problem?

Don't leave me hangin' - not cool

May 02, 06 - 08:41 pm Comment from: Macview

Okay I had to do it. Go to this link for Comic
http://homepage.mac.com/cpearson/comiclife/WW-FUD#1/Comic.html

May 02, 06 - 08:42 pm Comment from: Connor MacBook

Enderle also seems not to comprehend that Apple's share of its target market - consumers - is higher than its overall share. The figures are skewed by Mac users being forced to use PCs at work. Apple needs to get a firm figure of its share of the home market and push the point.

May 02, 06 - 08:53 pm Comment from: BAck

Can someone send Enderle back to where he's from? Uranus.

May 02, 06 - 09:04 pm Comment from: macromancer

Macview that is PRICELESS!!!!

May 02, 06 - 09:30 pm Comment from: catseye

Well it has to said, if not already by someone. He definitely has abandoned his brain. When did it happen? How long ago?

May 02, 06 - 09:44 pm Comment from: Ashami

The trolls have really been coming out of the woodwork lately. Although annoying, I also take it as a good sign. With the recent upsurge of Macintosh popularity and good news along with the increasing woes of Microshaft, it is clear that the True Believers of Bill are getting desperate. The Bizarroworld fantasies of Enderle also mirror the crumbling MS empire. As such folks realize that they have less and less to actually hit Apple with, they resort to make-believe and trolling. Sad, really.

But times are good for Apple, and they are only going to get better and better.

May 02, 06 - 10:05 pm Comment from: justme2

I've figured it out -- MacDude is Rob Enderle!!!

Where's my prize???

Oh, and memo to Mr. Enderle -- when Steve Jobs walks out on the stage at MacWorld 2007 and demonstrates Leopard while announcing its availability, would you like your crow barbecued, fried, or lightly sauteed?

MW=right; wouldn't it be nice to be right once in a while, Mr. Enderle?

May 02, 06 - 10:28 pm Comment from: Cubert

A solid 10% of the consumer (ie. home user) market by the end of 2007 and 15% by the end of 2008.

May 02, 06 - 11:02 pm Comment from: Scarub

Enderle,

You are the biggest moron in the history of technology journalism, bar none. You know nothing about the market, you fail to acknowledge the real truth, and you must be on Microsoft's payroll to be spewing out the kind of senseless, reckless garbage you have been for years. Your facts are inaccurate, your comments are just plain stupid, and further your articles are useless to anyone in the industry.

What blows my mind is that I develop on the Windows platform, and even I can see that Mac OS X is the OS that may break MS' dominance in this industry. You however fail to acknowledge even the slightest hint that Apple is blowing Microsoft out the door constantly and consistantly. You don't even deserve to be acknowledged. Get a brain.

May 02, 06 - 11:13 pm Comment from: Steve Jobs

Yadda yadda yadda.

How many times is Enderle going to keep repeating this old chestnut? He whips it out over and over.

What it is is a roarshach test that shows his fixation on market share is something he can't let go of. How Apple operates is not how he expects any rational organization to act, so therefore, Apple is just taking their time getting there. In never occurs to him that someone might actually believe something is worth doing without actually doubling market share.

So he keeps repeating it over and over and over in hopes that some day it will come true, and he can once again proclaim himself the prophet of the tech world!

What a piece of work he is. He reminds me of a pit bull that can't let go of what's it's bit.

Bozo

May 02, 06 - 11:51 pm Comment from: Jooop

How does one become part of "The Enderle Group"? Is there an application I can fill out? Do I have to get naked and let the Dark Brotherhood paddle my bare ass till its red?

May 03, 06 - 02:18 am Comment from: Frenchie

French proverb: "Si ma tante en avait... on l'apperait Mon Oncle!"

"If my aunt had balls, we should call her Uncle!"

May 03, 06 - 03:57 am Comment from: maczealot

My cursory search of 10.5 delays revealed that Apple would likely extend the release date of Leopard by 1 to 2 months. Compare this to Microsoft’s Vista, which is both 5 years behind schedule and contains fewer features than promised.

Is Apple’s “delay” due to incompetence? Is Apple’s “delay” a shrewd business move? Is Apple’s “delay” due to the media’s misjudging of the actual release date? Certainly, one could argue that a delay of 2 months is insignificant compared to 5 years. In addition, when one considers that Vista, if and when it is finally released, will be a meager imitation of Apple’s 10.4 it makes Microsoft’s efforts seem even more pathetic.

May 03, 06 - 06:48 am Comment from: Petey

MORE FUD FROM THE CRAP SHOVELLER THAT IS ENDERLE.

I seriously wonder about that guy's sanity.

'Oh Apple doubles it's market share - it will then drop OS X'

What planet are you on???

End of story.

May 03, 06 - 08:15 am Comment from: Buster

Macview....most excellent!!!!!

May 03, 06 - 08:32 am Comment from: MacRaven

Macview you read my mind with your ragmag cover! After reading the latest I was convinced Enderle has been starting to sound like Batboy stories in the Globe or whatever that ragpaper is.

Make your inside story: Steve Jobs is an Alien from planet Zog, sent to change the world and destroy fat loud mouth Monkeyboys.

And the rest of you don't get mad at MDN for showing Enderle's stories it's their job to collect ALL Apple news or news that directly affects Apple. It's up to you to choose which headlines to read. And if you don't want to give Enderle more hits, just read what MDN gives us and don't click on any links TO the actual story. Even though we hate him, as they say, you need to keep your friends close and your enemies closer. Important to know what the assh....is up to. He's almost laughable if you didn't know some PC weenies believe him. There is truth in time...be patient grasshopper.

May 03, 06 - 09:53 am Comment from: Steve Ballmer

I went to Taco Bell last night. Had 9 Burritos, Nachos, 4 Tacos & a Chalupa. Then went home and took an Enderle.

May 03, 06 - 10:00 am Comment from: zupchuck

So MacRaven,

How much do you think MDN gets paid to link to Enderle's postings? And, should we take MDN's "take" as the gospel, or develop our own opinions. Not repsonding to a "take" is akin to acknowledgement whether we agree or not.

If you don't like what Bush does, but sit idly by, then you implicitely accept his actions.

May 03, 06 - 11:16 am Comment from: botox

That moron Enderle's next topic: If Paris Hilton looses again at the casino, she should abandon her Bentley.

May 03, 06 - 02:03 pm Comment from: Sultan

Enderle is a complete idiot. Mac's market share is growing, not shrinking you fool! And Apple is making money! Why would they quit making an OS? This is absurd.

Reader feedback page 1 of 2 pages:  1 2 >

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: