Daytime Emmy Awards to add new handheld video category

“The National Academy of Television Arts and Sciences, best known for handing out the Daytime Emmy Awards, is expected to announce on Tuesday that it has created an award category to recognize original video content for computers, cellphones and other hand-held devices, like the video iPod and PlayStation Portable,” Laura M. Holson reports for The New York Times.

“The category is to have its debut at the academy’s next Sports Emmys presentation, and ultimately be added as a category for other Emmy presentations as well, including those for news and documentary, business and financial reporting and daytime television. The category will not be included in the prime-time Emmy Awards, which are overseen by a sister organization,” Holson reports. “The academy already hands out a technical achievement award for new media. But this will be the first time the group has recognized original content for cellphones and other devices, which have gained some acceptance among media-hungry consumers.”

Holson reports, “While the medium is new, it has attracted interesting players. Apple recently announced that Pixar Animation Studios would create six short animated films that would have their debuts on Apple’s new video iPod. The News Corporation created the serial “24: Conspiracy” for cellphones, based on a 20th Century Fox Television show.”

Full article here.

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Just a note that Apple did not announce “that Pixar Animation Studios would create six short animated films that would have their debuts on Apple’s new video iPod.” The six Pixar shorts available via iTunes Music Store are quite famous, award-winning (Academy-Award winning in some cases) shorts that were created long before the iTunes Music Store began to offer video for sale. Also, new videos cannot debut on iPods, they debut on the iTunes Music Store. Lastly, they are not “video iPods,” they are simply iPods happen to be video-capable for no extra cost. Sheesh, how much can one get wrong in one simple sentence?

1 Comment

  1. Journalism’s not what it used to be…
    Anyone seems to think they are qualified to string together typos and inaccuracies and call themselves writers.
    They expect us to read it but they cannot be bothered to even proof what they write. The first wrong “it’s” I read turns me off and I don’t often revisit. The Apple Blog is pretty bad, as is iPod Garage. If you’ve only written two paragraphs can’t you proof it first? Shhesh, they’re sooo lazy…

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