Cringely: Apple’s soon-to-come ‘iVideo’ movie download service very important to Intel
Saturday, July 23, 2005 - 09:05 AM EDT"We're replacing our computers for the wrong reasons, and I can only conclude that the PC industry, itself, is dying. The end is coming," Robert X. Cringely writes for PBS.
"While the industry is trying mightily to get us to embrace video, for the most part today's apps are yesterday's apps and that's the problem. Today, we replace our personal computers when they break or when they get so sludged-up with spyware and viruses that it is easier to start from scratch than to cure the disease," Cringely writes. "This is a profound trend. People who replace their PC to run new software are active consumers who are likely to buy more software and more computers in turn. They are indicators of a successful industry. People who replace their PC to sidestep the Hell of modern computer sludge aren't happy and are less likely to buy another computer in the future. Those people -- most people these days -- are actively looking for a platform shift."
"There is an inevitable fallout coming... That's why Intel is at war with Microsoft... Microsoft has known for a long time that the PC as a platform is dying [and] Intel, meanwhile, is not a part of Microsoft's calculations. Redmond has chosen IBM as its xBox hardware partner, so Intel must plot its revenge," Cringley writes. "The only way Intel can do that is by beating Microsoft on content delivery and networking, and by giving Microsoft something to worry about on the desktop, which was the basis of my original Apple/Intel theory. A theory I continue to believe, by the way."
"So where Intel had been Microsoft's lap dog on so many previous technical initiatives, I'm sure we'll see some divergence, like Intel's partnering in the new Apple movie download service, which someone told me this week will be called iVideo," Cringley writes. "If iVideo is the correct name, it implies that the new application will become part of Apple's iLife suite along with iMovie, iTunes and other applications. This makes good sense even for Intel. Why? Because at this point it is more important to Intel for iVideo to be a success than it is for iVideo to use lots of Intel chips. The population of broadband-equipped OS X computers in the U.S. is around 10 million, and that's a good number for launching a new service and avoiding problems should it be literally TOO popular. The point is to make iVideo a hit, first with Mac users and with impatent Windows users who'll go out and buy a Mac Mini just to be able to run the app (that's the old model for upgrading, right?). Mac Minis quietly appeared last weekend at Best Buy and Target, for sale alongside the iPods. This is in preparation for the iVideo launch, which will presumably come in September or October, certainly before the xBox November launch. Just as there was with iTunes, there will eventually be an iVideo for Windows, probably in February."
Much more in the full article here.
MacDailyNews Take: Cringely's staying on-topic. It's important to read what he has to write as elements of truth are often contained within; not everything always comes true exactly as he lays it all out, but enough ends up actually happening that it's usually worth the read. Who is Robert X. Cringely? More info here.
Related MacDailyNews articles:
Cringely: Apple working on HD movie download service and Video iPod - July 15, 2005
Cringley: Apple and Intel to merge; Steve Jobs finally beats Bill Gates - June 09, 2005
Apple's shift to Intel really all about Hollywood, owning the living room, and Transitive - June 05, 2005
Cringely: This week changed the world of high tech forever - May 13, 2005
Cringely: Apple prepping Video iTunes, Video iPod, and setting stage for iPod clones - May 06, 2005
Cringely: the full story about Apple Mac mini's purpose has not yet been told - January 21, 2005


Apple should make Windows users wait longer than February, to max out Mac sales. It should also pitch the mini as the ultimate iPod accessory for those who don't own a computer.