Apple today unveiled a new 1GB iPod nano for just $149, offering the same features as the 2GB and 4GB iPod nano models and holding up to 240 songs or 15,000 photos. The new 1GB iPod nano’s ultra-portable design is thinner than a #2 pencil and features Apple’s patent pending Click Wheel and the same gorgeous color screen as the other iPod nano models. In addition, Apple announced that the iPod shuffle is now more affordable than ever with the 512MB and 1GB models priced at $69 and $99 respectively.
“Now everyone can afford an iPod nano, with our new 1GB model starting at just $149,” said Greg Joswiak, Apple’s vice president of Worldwide iPod Product Marketing in the press release. “The iPod is the world’s most popular digital music player with over 40 million sold, and now even more music lovers can experience the unrivaled combination of iPod and iTunes.”
iPod nano features an ultra-portable design and fits into even the smallest pocket, making it easy to take iPod nano anywhere you go. With its stunning, high-resolution color screen, iPod nano allows users to display album art while playing music, view photo slideshows or play games in full color. iPod nano also features the same 30-pin dock connector as the iPod and works effortlessly with a wide range of over 2,000 accessories developed for iPod.
Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, iPod nano includes Apple’s patent pending Auto-Sync technology that automatically downloads a user’s digital music collection, photos or Podcasts onto iPod nano and keeps it up-to-date whenever iPod nano is plugged into a Mac or Windows computer using USB 2.0.
The 1GB white and black models of iPod nano for Mac or Windows are available worldwide immediately for a suggested retail price of US$149, through the Apple Store, Apple’s retail stores and Apple Authorized Resellers. All iPod nano models include earbud headphones, a USB 2.0 cable, case and a CD with iTunes for Mac and Windows computers.
iPod nano requires a Mac with a USB 2.0 port and Mac OS X version 10.3.4 (or later) and iTunes 4.9 (or later); or a Windows PC with a USB 2.0 port and Windows 2000 (SP4), XP Home or Professional (SP2) and iTunes 4.9 (or later).
See the new iPod nano here.
Stay tuned for more “Blood on Apple iPod’s Click Wheel” articles in the near future. The dominoes will begin to fall faster and faster now.
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Hot damn. 1 of each please. Kaching. There goes Apple stock.
Message to all other portable mp3 players….”thanks for playing…adios”
Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy Giggidy!
Yah, Baby… love it.
JohnE,
Funny… but true!
MaWo: ‘care’. As in, “Will anybody even care about a ‘competing’ product?”
Nice. I wonder how the market will react today? Another 5 to 6% selloff?
$69 shuffle too!!
I can smell the AAPL stock rising again…
$69 shuffle too!!
No…they make hardly any money off it.
Great job by Apple of solidifying the low end market. With 4 models now under $200, and both shuffles now under $100, there is something for everyone, even those with very limited budgets. The iPod domination continues…
Well at least we know that Apple’s 30th anniversary announcement on April 1st won’t be iPod news!
I’m glad that Apple has not retired the shuffle. It serves a specific niche.
Best now to leave Apple to the music player market – unless you have an idea that is off the top of the brilliance scale…
<i>MaWo: ‘care’. As in, “Will anybody even care about a ‘competing’ product?”<i>
Yes, Microsoft lawyers will. They’ll all cry “Monopoly!”
MW = ones – they’re the only ones.
“$69 shuffle too!!”
“No…they make hardly any money off it.”
And neither do corporations built on selling products for one $. Think about it and you will see that margin and volume are interelated. They will make a shedload of money from this.
It’s all good news.
“I’m glad that Apple has not retired the shuffle. It serves a specific niche.”
Me too! It’s perfect for exercise/working out. I use my 30GB 5G for everything else, but I love my 512MB shuffle for using at the gym.
Yes, time to buy a shuffle!
The engineering and startup costs are long paid for. They can keep churning them out as long as people are buying them. The profit margin may not be that great but think of it as an upgrade path. Someone can try out the shuffle for $69 and then decide to get a $149 nano later. Brilliant!
Apple better watch out…they’re going to start to become known as the company with the lowest cost products.
If you like using your player while working out there is no better player in the market than the Shuffle
Poor, beleaguered Microsoft. How is Bill going to continue his PaysForSure plan now?
I’m holding out for the iPod RAID Array.
The “69 Shuffle” sounds like a fun little dance tune.
Are they following a logarithmic scale? 1 G = $150, 2G = $200, 4G = $250
Why not announce it on their homepage -instead of .mac- ?
As I wrote on my blog today, at the $149 price point, Apple may have just released the iPod killer killer. If the knockoff MP3 player companies thought things were bad before..oh man!
http://www.switchedtomac.com