MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

Deal of the Day

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Sat, Jul 04, 2009 - 11:01 PM EDT  —  AAPL: 140.02 (-2.81, -1.97%)  |  NASDAQ: 1796.52 (-49.20, -2.67%)

Apple restricts $899 education iMac to institutional purchases
Thursday, July 13, 2006 - 10:56 AM EDT

"Last week, Apple computer finally retired the last of its CRT-based machines, replacing the eMac with an educational iMac for US$899," Charles Jade writes for Ars Technica.

Jade writes, "This week, Apple Computer has retired the iMac for individual students and teachers and replaced it with... nothing."

When contacted by MacNN, Apple sales representatives were unable to provide an explanation beyond saying that the company made the change on Wednesday and that it was no longer available to education individuals for purchase.

"It may have been that initially releasing the US$899 iMac as saleable to individuals was yet another public relations blunder by Apple. It could also have been that the education store was stampeded, that Apple executives rightly feared cannibalization of the more overpriced robust model," Jade writes.

Full article here.

MacDailyNews Take: An Apple Store for Education stampede that was cannibalizing the lower end iMacs would be our guess. That was a great deal; hopefully those who wanted it got their orders in early.

[UPDATE: 11:39am EDT: Fixed the strikethru issue. It does help to correctly close the tag.]

In one end and out the other: Send us links! Email: webmaster@macdailynews.com

Apple Store Advertisements
iPhone 3G S: From $199. Free shipping.
13-inch MacBook: From $999. Free shipping.
13-inch Macbook Pro: From $1199. Free shipping.
13-inch MacBook Air: From $1499. Free shipping.
15-inch Macbook Pro: From $1699. Free shipping.
17-inch MacBook Pro: From $2499. Free shipping.
Mac mini: From $599. Free shipping.
iMac 20-inch: From $1199. Free shipping.
iMac 24-inch: From $1499. Free shipping.
Mac Pro: From $2499. Free shipping.
iPod touch: From $229. Free Shipping.
iPod nano: From $149. Free shipping.
iPod shuffle: Just $79. Free engraving. Free shipping.
Apple TV: From $229. Free shipping.

MacDailyNews on Twitter

Related articles:
Apple introduces $899 education configuration for 17-inch iMac; replaces out-of-production eMac - July 05, 2006

Bookmark and Share

Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

Jul 13, 06 - 10:59 am Comment from: Akido

Whoa, with the strikethrough.

Jul 13, 06 - 11:01 am Comment from: Dirty Pierre le Punk

Wow, great new copy style

Jul 13, 06 - 11:05 am Comment from: Artisticulated

Strike three!

Jul 13, 06 - 11:06 am Comment from: Tommo_UK

This just goes to show, if true, how much pent-up demand there is for an entry-level mac that ships with a keyboard, mouse, and monitor.

Apple not addressing this demand is a criminal waste of market share.

Jul 13, 06 - 11:08 am Comment from: BriAnimations

STRIKE 1, 2, 3 - YOU'RE OUT

Jul 13, 06 - 11:10 am Comment from: JadisOne

I have to agree with you Tommo_UK

Jul 13, 06 - 11:14 am Comment from: Akido

I agree also. It's difficult to explain to some people that although the Mac Mini is cheap, they have to bring their own monitor/keyboard and mouse. It seems to reinforce the myth that Macs are more expensive.

Jul 13, 06 - 11:16 am Comment from: RC

The problem isn't that the $1,299/$1,199 17" model is overpriced, it's just that there is also a pent up market for the basic $899 model out there as well. Why Apple doesn't just offer both models on a full time basis is the real mystery here. Maybe they'll come to their senses and do the same thing they did with the eMac back 3-4 years ago and make it a regular model as well.

Jul 13, 06 - 11:24 am Comment from: OzzysCross101

Maybe they'll fill the gap with something else......they're not limited to the models they have out right now, you know....

Jul 13, 06 - 11:25 am Comment from: Bosley John Bosley

How do you do this . . . Strike stuff?

Jul 13, 06 - 11:26 am Comment from: Bosley John Bosley

Ohh, cool!

Now someone needs to post how to do that cool color text thing, too.

Jul 13, 06 - 11:26 am Comment from: edgar

It's not a myth - they are more expensive, in the sense that in most cases you have to spend more money to get a computer that does what you want. A Mac is simply a computer that comes with a large package of hardware and software features that hardly anyone will use all of. But unlike other computer manufacturers, you HAVE to ante up and buy all this stuff, rather than exactly the features you want or need. In that way, it is more expensive, and that is why Macs persist to this day in being expensive in the eyes of the majority of consumers (who are certainly not represented in this site!).

Jul 13, 06 - 11:29 am Comment from: Akido

I suppose so, edgar.

The argument can be made, however, that a Mac is cheaper than a similarly configured PC. (If you can even find one).

Jul 13, 06 - 11:32 am Comment from: mike k.

wow MDN -- is this some new cryptic way of giving your take? Are we supposed to read between the lines?

Jul 13, 06 - 12:09 pm Comment from: edgar

Akido, I think the often-repeated argument that Macs are cheaper than similarly-configured PCs is only true sometimes, and off and on as times passes and as new offerings emerge elsewhere (and it's worth remembering that there are many more PC configurations that are simply not available in the Mac world than vice-versa).

(By the way, I hate PCs!)

Personally, I think that argument is moot anyways, because most people just want a "computer", usually without bells and whistles, and want to pay a low price for it. If Apple doesn't present an offering that is somewhere in the perceived low price range, they will always be thought of as more expensive by most people, and rightly so. And this perception is not helped by the fact that Apple is only too glad to completely take you to the cleaners on basic things like RAM and hard drive upgrades (yeah, all of us here know you can get third party RAM and HDs cheaper, but most people don't, and/or don't bother and like to shop for everything in one place).

Jul 13, 06 - 12:21 pm Comment from: slim

I was going to order one of those today...a bit of a bummer

Jul 13, 06 - 12:41 pm Comment from: Cubert

College students can piss off - go buy the full-fledged iMac like everyone else. The educational iMac should be for institutions only. Apple's education policy has been lax for too long.

Jul 13, 06 - 01:33 pm Comment from: Big Al

They just can't make them fast enough to cover both the institutional buyers and the consumers. In a couple of months they will be selling them to consumers again.

Jul 13, 06 - 01:39 pm Comment from: MacMania

Tommo_UK said: "This just goes to show, if true, how much pent-up demand there is for an entry-level mac that ships with a keyboard, mouse, and monitor. Apple not addressing this demand is a criminal waste of market share."

Couldn't agree more! There is still a lot of fat margin philosophy at AAPL. When will they reconcile the need for market share and profit? Isn't there anyone at Apple that can do a Econ 101 demand curve?
I still remember paying over $8,000 for a Macintosh Ci while peecees were less than half that price. Surely there's a better balance between margin and market share Apple.

shut eye

Reader feedback page 1 of 1 pages:

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: