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saw it on TV this weekend...big whoop

though it was unusual for Apple, since that tune (and even Eminem, to a certain extent) is "over"

Eminem makes me wanna puke. Having him as a representative in any way for Apple causes me grave doubts about.......

what ended up happening a couple years ago when Eminem sued Apple for using their song in an iTunes commercial? Could it be possible that Apple had to pay Eminem and figured they'd atleast get a commercial out of it?

I like bad boys.

He is an admitted drug addict.
Apple associates itself with that???

Could care less about M&M;, but I love the ad. I love the colors, I like the 3D environment better than the solid color background of the previous ads. Same goes for the print ads that match the new Em 'n Em ad. The music and the motion work great together.

It's a great ad.

Em and M or no Eminm. How the hell DO you spell his name?

Magic Word = special as in; After hearing M in Em talk, you'd think he was in special ed.

i saw the ad on during the football games if any of you dorks watch sports... but i think they should get rid of it and use that family guy spoof of stewie doing an ipod commercial.. that is good advertising.

Absolutely one of the best music videos Apple have released to date!

Agree with SquarePixel, this is dynamite, raw energy, should play well around the world. I've run into young people in the weirdest places who know about Detroit solely due to Eminem. Wonder how the Dell will respond with Ditty ads?

unleaded: which music start isn't a drug addict? Geesh, even the great Ray Charles was an addict.

Apple said they had been working on this for about 2 years or so? Isn't that when this song came out? They should have gone with another artist for that reason, someone who is hot now.

By the way, young people who buy iPods will not see the correlation between Apple and Eminem... they will be too busy watching videos on their iPods.

Really great ad. I hope there's a slew of these. Very appealing visuals. I wish I had access to the visitor count for that webpage.

"He is an admitted drug addict. Apple associates itself with that???" -Unleaded

So is Governor Arnold S. 'Unleaded'. Your point was?




BTW, I'm no fan of Eminem, but this is about Marketing

"He is an admitted drug addict. Apple associates itself with that???"

Ummm, John F. Kennedy was addicted to pain killers to treat his almost dibilitating back problems. Why would anyone want to associate a drug addict with liberty and democracy and the U.S. of A???

John Belushi was addicted to coke, heroin and alcohol. He died of a drug overdoes. Anyone who enjoys watching "Animal House" must be high, because how can a drug addict have any comedic talent???

As Clever Name TBA noted, the great Ray Charles was also a heroin addict. For 17 years, I might add. Obviously, that makes his music gutter trash, right???

And what the hell! Both Bob Dylan and John Lennon were featured in Apple's "Think Different" campaign. Know drug-using freaks. Why would Apple want to associate itself with that???

Hello! Reality check, please! It is possible that a product of one's artistic output or achievements can be considered separately from one's personal weaknesses and failings. Or better yet, how about considering them in context?

He was addicted to tranquilisers, nothing compared to George Bush who was an alcoholic and now look at him. Anyway, what is it with all the anti-drugs bullshit? People who have tried drugs are not evil.

I think this is the coolest iPod ad yet (although I guess it's really more of an iTMS ad). I sincerely doubt that SJ cares whether Eminem is/was addicted to drugs. SJ used to drop acid frequently, and pot smoking was supposedly a normal part of the work day on the Apple campus in the early days.

Eminemineminem's a phony.

I say Apple should do a cross-promotion with the Burger King king. Have him rockin' out to his iPod while walking down the street. Or finishing up a DVD project while working on his iMac. All the while with that pasted-on smile.

Think of it -- an iPod nano free with every 50 Whoppers purchased! Delivered personally by the King himself.

This could be huge.

Yeah, I mean Bill Clinton was a pothead and he only got elected President after all...

Drugs are good, intolerance is not. If you can support your habit and it hurts noone, what the hey

MW: view

is his greatest hits album going to be a iTunes exclusive?

I agree with Macs King: Marshall Mathers is a retarded wigger punk! Apple could have picked way better to have an ad.
We need some ads on Mac OS X and the Mac lineup—not this stuff!

The Burger King is a stalker. I don't know why any fast food company would associate themselves with such a felonious character.

MacDoctor,

Last time I checked, the iPod outsells the mac and if it weren't for the iPod, there wouldn't be no hype in Apple today. Oh yeah, iTunes. But a vast majority of iPod users use it to play THEIR music, not to buy music online. Hello bittorrents!

You keep waiting for your OS X ad. And just in case you didn't know, all Apple advertisements lately have been about the iPod. The last one I remember was about the new Powermac, which was years ago.

It's all about selling iPods to the hip kids. Crap, are you going to download a music video? Didn't think so. Kids will.

MDN Magic Word: Question, as in why do you question Apple's advertising?

Last time I checked, the iPod outsells the mac

---

Naturally.

*checks price of iPod nano. Checks price of new iMac.

Last time I checked, Eminem is one of the biggest artists on the entire planet!!! Who cares if you don’t like rap or Eminem, the advert isn’t aimed at you 30 plus family guys. And for shame, all you whingeing about 'oh he takes DRUGS!' I take it you don't listen to any music at all... because you’re in for a real shock. A lot of musicians, artists are on a lot of drugs…. Idiots, I’m surprised you’re even on this forum.

"If you don't believe drugs have done good things for us, do me a favor; go home tonight and take all your albums, all your tapes, all your CDs and burn them. Because you know what? The musicians who made all that great music that has enhanced your lives throughout the years... Reeeeaaal high on drugs."

-Bill Hicks

The Beatles were so fucking high they even let Ringo sing a few songs!

Jason, your point is…?

Jason:
Well yes, however your statement, no matter to what degree it is accurate, doesn't negate the fact that Marshall Mathers is, inspite of his fame and appeal to SOME people, gutter trash pure and simple. That said it is important to note that many people would question the wisdom of using him in Apple ads hawking the iPod or any other Apple product for that matter.
One can conclude that Apple is trying to appeal to a segment of the population that identify with Mather's "values" or some such whatever they may or may not be to sell product (iPod in this case).
Now having stated that many, many people in the Mac commuinity, including myself, feel that TV ads featuring Mac OS X and the Mac line of desktops and portables would be a better use of advertising dollars than having someone at the fringe of good taste, morals and so on in ANY Apple ad. These people, including myself, have that right to that informed opinion.

Cool looking spot, but the thug should be in jail.

In addition, many people in the Mac community would love to see the shiny growth that iTunes and the iPod have enjoyed be translated in Mac sales, both desktop and portables.
A very effective way to accomplish this is through TV ads.

Don't get me wrong, but I totally agree. But it seems that Apple is targeting a specific demographic that does like Eminem's music, mainly kids, and young adults who grew up listening to this type of music.

I totally agree with you, I'd prefer to see at least one OS X commercial sometime before I die...

man fuck yall eminem is awsome...
havnt seen the commercial yet

OK, so I'm an old guy and can't quite understand how this whole rap/hip hop/whatEVER music is still popular after 20 fskin' years, but, that aside, I looked at both ads, and I think that the M&M;ad is far more similar to the original iTunes ads than it is to the Lugz ad. I think that the Lugz people are trying desperately to come up with revenue. Can't innovate? Litigate! (OK, so I stole that from MDN... so SUE ME!)

Magic word = court, as in see you in... Aw shit, forgot to type in the word, now the word is felt, as in felt like an ass for doing this anyway.

In the show Biz, Publicity is GOOD for business. Good or bad. Just look yourselves. You peeps that like the spot are kewl with it. You that don't, or that don't like Eminem, still saw it and remember it. And, most of all, remember the product......Gotcha, didn't they