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Did anyone else notice that Apple just licensed FairPlay!

One more death knell for REAL...

Good point, Al.

Ya see, Apple is smart NOT to make a cell phone.

Competion and price margins are just not that compelling... but to license software, ah that's the crux... next, I say could be iPhoto to cell phones?.?.?

The digital hub...

Jb

I just hope that Nokia will be next! Then I might even replace my current phone!

Apple is producing the software which includes Fairplay to Motorola. They are simply porting the ability of the phones to accept downloads from iTunes. (A free upgrade with mobile transfer ability to iTunes will proceed the launch). In the beginning the phones will probably hold less then 100 songs. In a Chicago Tribune article they indicate other phone manufacturers will have the rights to the system eventually. Of course Apple is smart not to "make" a cell phone. Almost all phones sold in the U.S. are attached to various service providers who generally give them away with a 1 or 2 year commitment for service. Apple couldn't make money selling phones other then through each service provider. Doing this is a better idea. They expand the iTMS store to additional potential customers and add the iTunes jukebox to computers that currently don't have it... you'll need it to download to the new cell phones. It also gets people to think about iPods... there's no competition between the phones and the players really. All this is great but is half a year away. A lot can happen between now and then.

Don't look for Nokia to get on board anytime soon. They are the major competitor to Motorola (#1 actually, although they're having problems at the moment). I'm sure Moto is guaranteed not have competition for the foreseeable future. They are going to invest in developing new phones for the system and don't want competition right off the bat. It's possible M$ will try to make a deal for their music system/software with Nokia and some of the other manufactuers - Samsung, LG. Sony has their own jukebox so I doubt they'll be aboard either with Apple or M$. It could be the next battleground for music and Apple is taking the lead.

pkradd
Actually Nokia will be next. Apple is not going to want to miss Nokia that sells every year 100´s of millions of mobile telephones. Selling music to these telephones is multibillion € business.
Nokia uses AAC already so it is relatively easy for Apple to add Nokia support. QuickTime is already "Nokia" compatible.
It is coming and everybody waited that announcement when Steve was in London. My next prediction is that it comes in October at the same time when Apple launches iTMS Europe.

According to the Mac Night Owl Apple IS NOT licensing Fairplay at all. They are working with Motorola so that the phones will accept the special software necessary to play songs. That's all.

http://macnightowl.com/index.htm

According to the Mac Night Owl Apple IS NOT licensing Fairplay at all. They are working with Motorola so that the phones will accept the special software necessary to play songs. Just as Quicktime is made available to manufacturers of camcorders, it's simply supplying the software. That's all.

http://macnightowl.com/index.htm

Do you really think Motorola would have agreed to a deal without some sort of exclusive? No way would they agree unless they got one. A similar deal is with HP. Although they don't have an exclusive on the hPod you can bet that they won't have any competition other then Apple for the near future. You'll note that although Apple said it was non-exclusive, no additional deals with other vendors have been made. You don't have any particular advantage if your competitor also gets a deal at the same time. Eventually, maybe, but not for quite a while.

Exclusivity is very hard to get, Motorola and HP probably received a lead but not an exclusivity.

First of all it is not "legally" exclusive to HP because Apple also sells it. Second, for Apple to give Motorola exclusivity on iTunes Mobile edition, that is tantamount to transferring the copyright over to Motorola for that time period, in which time Motorola could sub-license the software, since exclusivity transfers those rights to Motorola. Why would Apple do this?

This is simply Apple licensing their software to Motorola and since Motorola is the first major licensee, Apple gave them the headlines. Motorola having this feature will compel Nokia and Samsung to follow suit. By 2005 Apple will be licensing software to every major phone manufacturer.

You're all forgetting something. iTunes is based on QuickTime. Motorola must be putting QuickTime on all their phones.

Mr Gates, your dreams of digital media domination are officially over.

Let's hope this agreement opens the way to Motorola actually releasing a decent bluetooth/GSM phone that has compatibility with iSync.

My v525 is a great little phone, but getting it bluetoothed to the Mac is a tedious chore, with third party software needed for contact management syncing, and no way to sync calendars.

Not good enough...

Cheers,
Juz

I've heard these new Moto phones have a linux OS.

Anybody else see iTunes for linux coming soon?

What makes you people think Mac Night Owl has it right? They're a rumor site, right?

Get a clue. To play ITMS songs, you MUST use Fairplay, or the file is being converted to MP3 just as you would burn a CD.

pkradd, you're reading too much into MacNightOwl's editorial. They do not specifically say that Fairplay isn't being licensed at all. The issue of the scope of the software being supplied, and whether it constitutes a licensing of Fairplay remains to be seen. As to whether or not there is any form of transient or jurisdictional exclusivity, I'd be surprised if it was exclusive for anything more than a short period of time. BTW, stingerman, I agree with your other points, but exclusivity of a license does not inherently transfer the right to sub-license, and an exclusive license is not a transfer of ownership either.

That might explain why Nokia 7700 multimedia phone was pulled for redevelopement.

iTunes for Linux is long overdue. It'll need an Ogg Vorbis plugin though, I suspect.

Licensing of FairPlay and the installation of Quicktime is potentially huge news.

MDN: at least three posts erased and one post edited. Just want to express my opinion that editing or deleting posts is totally uncool, no matter how irrelevant or offensive they may be. Such posts are a side effect of an anonymous posting system, sort of like grease for the bearings.

While I assume your intentions are good and you view these interventions as a good compromise (the alternative of requiring registrations will cost you hits), I find it coats the site with a disagreeable smell. The level of discussion at MDN is reasonably intelligent; much more interesting than the one liners at spymac or the 'click to view comment' sites -- I rarely click.

Free spech is a treasure; I hang around here because of it, even if I've already read most of the articles you point to by the time I get to your site. I hang around to read the comments -- that is where the value of your site lies.

Guys, how could you consider it licensing if the software to run the songs (iTunes/Quicktime) would be used to play it on the phones. (Just because iTunes for Windows is released doesn't mean that MS licensed Fairplay.) In fact, Apple is smart to create lil'applets that can be embedded into the phones software... Nokia 'should' be knockin' on Apple's Door... if they haven't yet, I'm sure they're weighing all of their options (MS is probably going into convulsions as we speak.)

Great Move. I have been advocating something like this all along. Leave it to Steve to take it in an unexpected direction that is, however, brilliant.

What about battery life? My Nokia can barely stand some 6 hours of talking, how many songs will you be able to play before you run for the cable?

What about stereo sound? Will you need to buy stereo headsets? Big phone, then and not so practical.

Good move for Steve Jobs: let the other guys try to integrate the hard stuff (phones and music) and work with the more tried-and-true designs (walkman-size music player).

hello QT licensing!

hello to a new vein in steve ballmer's forehead

iTunes is based on QuickTime. Motorola must be putting QuickTime on all their phones.

Where's confirmation of that strong implication?

the only way to play AAC Fairplay songs is by using QT technology. that's why it's bundled with iTunes for Windows.

To MDN - and a riff on Less is More's comment above...

If comments posted on this site are going to be edited or deleted, at the very least, please:

1) Leave the gray bar up indicating who made the post and when
2) Put a [Deleted] tag or note or some other sort of comment where the post was located.
3) If the post is altered rather than deleted, you should indicate what was changed by a different color or put [text deleted] in place of specific content that was changed.

To do less, and incur the wrath of regular posters who find that even an occasional comment, however thoughtless or inconsiderate or off topic, have been deleted or altered, would likely be inviting a catastrophically fatal blow to this site. Since there are no specified guidelines or restrictions for posting (that I have found), there should be no tampering with what folks choose to post. And don't think that this kind of behaviour, if it persists, will go unnoticed or uncommented upon.

The title of the article is flat out wrong and misleading. MDN, as well as most of the posters here, has it all wrong.

Apple is not licensing Fairplay or Quicktime to Moto, but rather: Apple is providing a software application, tenatively called "iTunes Mobile Music" that can play Fairplay encoded AAC tracks on a new-generation mobile phone. This is no less different than what Apple has done with iTunes for Windows (implying so would mean that M$ has a license for Fairplay and QT).

To say that Apple has licensed Fairplay or QT to Moto would imply that Moto would be able to use these technologies in derivative products (like a PDA, for example), not just cell phones. This is simply not the case here.

And to the posters who think this would lead to iTunes for Linux: dream on....it ain't gonna happen.

You people need to get off the crunch and your head outta the clouds....

the only way to play AAC Fairplay songs is by using QT technology. that's why it's bundled with iTunes for Windows.

That's true, so I suppose whatever the Motorola phones use could be considered QT-based even if only for the DRM. I was originally thinking it would be similar to the iPod which (AFAIK) doesn't implement QT; the audio decoding is done by the PortalPlayer chip.

Wouldn't it be funny if one of these Motorola cellphones was eventually powered by an embedded... G4 derivative?

great. so not only do I have a burning lap from my powerbook, now I have a scorched face from my cell phone? No thanks!