Apple Computer attacks Microsoft Windows with two-page Mac OS X Tiger print ad in Time (with images)
Tuesday, June 14, 2005 - 09:01 AM EST
Apple Computer has debuted a new two page Mac OS X Tiger advertisement in the inside cover in the latest issue of Time Magazine.
The ad features the Mac OS X Tiger "X" on a black background on the left page (click for larger image) and powerful quotes from reviews of Mac OS X Tiger on the right page (click for larger image).
The quotes on the right side read:
[in large, bold print]
"It leaves Windows XP in the dust."
- Walter Mossberg, The Wall Street Journal
[in smaller print]
"It's the most elegant, useful and powerful operating system I've ever used in three decades of computer ownership. It runs circles around Windows."
- Mike Wendland, Detroit Free Press
"Spotlight isn't just a fast Find command. It's an enhancement that's so deep, convenient and powerful, it threatens to reduce the 20-year-old Mac/Windows system of nested folders to irrelevance."
- David Pogue, The New York Times
"Want to see what the future of personal computing looks like? Don't wait for Microsoft to show you; go out and get yourself a copy of Apple's latest operating system release, OS X Tiger. It's that good."
- Michael Gartenberg, Computerworld
"Not only is Spotlight super fast, but it looks through absolutely everything: email messages, contacts, the information attached to digital photos, even a page you scanned in or a map your downloaded from the web."
- Chris Taylor, Time
"I remember writing an article about Lotus 1-2-3 back when the product was released during the 80s... It may have been nearly two decades since I wrote that column, but it took Spotlight less than 2 seconds to find it."
- Larry Magid, CBSNews.com
MacDailyNews Take: That's more like it. This ad is much more compelling than the last (see related articles below) Apple two-page ad in Time and other widely-read magazines. Those who attended the WWDC Steve Jobs' keynote presentation will remember that Jobs included a review of theses exact quotes near the beginning of his keynote - WWDC keynote via QuickTime: Jobs reviews above quotes starting at 14:15 into the presentation.
Related MacDailyNews articles:
Apple Computer debuts two-page Mac OS X Tiger print ad in Time Magazine (with image) - May 24, 2005
Mac fans line up for new operating system as passberby asks 'what is a tiger?' - April 29, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters - April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action - April 13, 2005
Why doesn't Apple advertise Mac OS X on TV? - April 12, 2005
Why doesn't Apple show its patented Mac OS X 'Genie Effect' in TV ads? - October 07, 2004
Top Ten things Apple needs to show the world about Macintosh - July 30, 2003
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Just to ruffle up some feathers 
Like this also!
"The biggest thing to attack Windows since 98,000 viruses"
With the extra line...
"That was last week. now its up to 99,000! And increasing!"
Actually its a two prong attack.
1) Gets the word out about Tiger.
2) And when the person hits the store its an ad for the hardware!