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will they develop something compelling for businesses to use? hrm..

iWork is drifting aimlessly, isn't it?

This "war" was reignited already back in January when Apple released the Mac mini. And all of the "experts" said that was something that Jobs would never do too, yet it happened. Now with the iPod, Mac mini and Tiger to fight back with, this is the perfect time for Apple to strike M$...

Apple has been soliciting testimonials on its website for many months now. If this really was evidence of an imminent new Switcher campaign, it surely would have happened by now.

There are no wars as far as I am concern. OSX is for Macs and "Swindle XP" is for Pee Cees. They are two totally different market segments. If both OSs ran on the same hardware and are trying to aim at the same market, there would wars, otherwise, the only wars out there are Star Wars.

Remember the Alamo!

Don't worry Bill, we want only a little 20% share by 2007

Frankly, as long as Apple continues to make great, innovative hardware and software that I can buy and use I don't really give a rats a** what the other 95% of computer users suffer along with. And, for the record, I live uncomfortably close to Redmond.

Armageddon is upon us! REPENT! THE END IS NIGH!

Apple cetainly need to advertise Tiger:

1. Get the geeks who want a cool new toy.

2. Get the parents who want a low maintanance computer for their home and kids.

3. Get the iPodders who like the style of Apple.

4. Recapture a lot of the old OS 9 users who are still plodding along with their old iMacs.

I'm sure there's some other group that could do with a mac.

As for business - that will take longer to convince - the cost of new hardware is a bitter pill to swallow.

My ad:

"What kind of music player do you use? Apple's iPod? Why do you use it? Because it is the best player around. It's the easiest to use. It is refined. It is a quality piece of work. So, you like the experience that you get from using your iPod, right? Don't you wish you could get that great experience when using your computer? You can! You can use the best computer around; the easiest to use; the most refined; a quality piece of work. Guess what - it's from the same company that brought you the iPod. Apple."

Jimbo, the Windows version of your ad:
"What kind of music player do you use? Apple's iPod? Why do you use it? Because it is the best player around. It's the easiest to use. It is refined. It is a quality piece of work. So, you like the experience that you get from using your iPod, right? Guess what - it works great on your Windows PC. That´s why HP, maker of Windows computers, sells an Apple licensed, HP iPod"

Mac the Knife said: "Armageddon is upon us! REPENT! THE END IS NIGH!"

Homer, is that you still?

> iWork is drifting aimlessly, isn't it?

Not sure about that, Mike, I think it's just getting started.

Quite a precarious situation Apple is in in trying create a competitor to MS Office while absolutely depending on continued support from MS for Office for Mac.

Sure, it would look bad for MS to suddenly drop Office for Mac, but how hard would it be to let it wither on the vine? Allow subtle, then not so subtle incompatibilies to arise?

I suspect iWork will obviously continue to add applications and features, but do so in a roundabout way. Taking a different tack, not a full frontal assault.

It was clear depending on IE was a dead end, even on Windows, so they developed Safari.

But I hate to say it, if full MS Office compatibility is not a given, in the short term, we're in trouble.

As a former Linux user, I was pretty pleased with OpenOffice.org. But I'm beginning to lose faith. I certainly don't see it as leading the way, so I hope Apple has a compelling strategy up their sleaves for eliminating the Office dependency.

An alternative Switch campaign...

"See, I musta spent several thousand on my PC hardward - yea I got a good set up. But Windows, boy it's becoming a pain. Well, I was browsing around in my local PC super store the other week and I passed by the 'OS X for Intel' stand. I thought who's gonna buy that Apple stuff - it's a toy isn't it? It's some weird foreign land I ain't going near. Then I thought, hey, I wonder what everyone's raving about... and it's only $129... what if I gave it a shot? Of course I'd NEVER sell up my precious PC kit (how much would I get for it now $100?), but I can dip into this Tiger thing, surf the web, write some emails and check out all the media stuff and I still got Windows for all the important things I need.

6 MONTHS LATER:
Awww, y'know how it goes. I never really launch into Windows these days. See, what with all the virus-free web surfing and the really cool features in Tiger for Intel, I found I was spending more and more time there. Then I heard I could cross-grade my Office software for next-to-nothing and I thought heck why not? It's kind weird to go back into all that clunky XP stuff now. And you know what? I heard OS X works even better on a Mac! See, I got NO REASON to buy an Intel box next time I upgrade... I'm saving up already.

Apple can win the war if they win the next two battles: games and the media center. The Media-center should not be too difficult, for games Apple needs to deliver a great effort.

I don't get it. Microshaft has missed every deadline with Longhorn, so why does the press accept their release date of late next year, no questions asked?

game on? how about siding with sony?

i'll trade you a virus proof OS for PS3 compatibility..

Get a USB plug for the wireless controllers.. etc..Suddenly the Mac mini is plugging into gaming.. and of course, Sony gets kickbacks

"Stillborn" LOL