Dell laptop ads attempt to co-opt Apple’s Mac OS X
Monday, October 03, 2005 - 09:10 AM EST
By SteveJack
Take a look at a currently-running Dell ad that MacDailyNews reader "Scotty" pointed out to us recently:
Note the not-so-subtle attempt to evoke the feeling of Apple's Mac OS X out-of-the-box default desktop. Apple uses this "look" in all of their promotional materials, including PowerBooks. How much has Apple invested in promoting this "look," so that Dell can paste a derivative of it onto the screens of their garbage laptops? Does Michael Dell really want Mac OS X so badly or does he just want to make his customers think he's offering the world's most advanced operating system when all he really has to offer is Microsoft's Windows XP?
Exactly where is the level where shame is felt from these soulless Wintel creeps or have they just all passed the threshold so long ago that they've lost all concept of shame, disgrace, and embarrassment?
SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
Related MacDailyNews articles:
Michael Dell say's he'd be happy to sell Apple's Mac OS X if Steve Jobs decides to license - June 16, 2005


Soulless? That's rather harsh now, isn't it? Yeah the "wallpaper" on Dell machines have had a similar look to Mac OS X for some time now... but look at anything else good on the market, people emulate things that are popular or look good. Imitation is the highest form of flattery... calling any individual or group soulless is overly harsh in my opinion.