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Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’
Thursday, June 16, 2005 - 01:34 PM EDT

"'True to his prediction, Apple Chief Executive and co-founder Steve Jobs returned to work a little more than a month after his surgery for pancreatic cancer in August 2004," Cecil Johnson writes for Knight Ridder. "Jeffrey S. Young and William L. Simon, co-authors of 'iCon Steve Jobs: The Greatest Second Act in the History of Business,' describe the recuperating Jobs as exuding enthusiasm and being closed-mouthed about the ordeal, 'The reason for Steve's returning to work so quickly after surgery became clear in a few months: Apple was building a collection of new products that was designed to play off the success of the iPod, chasing after an outlandish Stevian dream: to take back the computer business from Microsoft.'"

Johnson writes, "Reflecting on Jobs' achievements, the authors point out that 11 years after being forced out of Apple, Jobs returned and rescued it from a downward spiral, led Pixar to produce a string of animated movies that captivated parents and children, and revitalized the music industry and catapulted it into a digital future. 'Yet there's one more battle he wants to win. It has nothing to do with money, fame, or glory. Like all the best fights, this one is personal. Steve Jobs is going to best Bill Gates. This fight is Shakespearean, elemental, and emotional; watching it unfold should be the most fascinating business story of this young millennium,' Young and Simon write."

Full article here.

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Jun 17, 05 - 01:06 am Comment from: Mac & PC Guy

Goodness... Please do not post in my name. This was not posted by me. While I do criticize Apple (and MDN), I am a Mac fan myself and you won't catch me saying something so stupid as the fake post above:

>>FAKE POSTER: (Jun 16, 05 - 11:33 pm) Apple is already too powerful, and they have proven that they cannot be trusted. Take iTunes for example: it runs on both Windows and Mac, which is outrageous! It should ONLY RUN ON WINDOWS, like all of the competition to iTunes does. Apple is so unfair! I hate them!!!

---
I will not post on this thread any more.

Jun 17, 05 - 03:07 am Comment from: gzero

Spock:

Actually, it was the original iMac that "saved" Apple (financially), not the OS.

Jun 17, 05 - 03:25 am Comment from: Bob

LOL

I guess "Mac & PC Guy" got the hint... His remark about Apple being too powerful WAS pretty idiotic, when you look at what Apple has done with their power - contrasted with what Microsoft always tries to do with their power.

Jun 17, 05 - 04:50 am Comment from: Hybrid

It's not SJ who made this remark and it's pretty clear that this is just some journo trying to sell a story, making it more exciting than it is in its original form. Businessmen don't think in childish 'vendetta' terms like fanboys or shitstirrers do.

By the way, semantically speaking, can you 'take back' something that you did not own in the first place? 'Take over' is the correct expression here.

What I like most, is that this taking over is going to be done (deo volente) by a system that has the best of both worlds. A stable OS with no virii, complemented by stacks of cheap software and all that.

Step aside M$, roll over Apple, here comes the Macintel!

Jun 17, 05 - 07:09 am Comment from: Dave H

PC apologist said "“If I were running Apple, I would milk the Macintosh for all it’s worth—and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago”

Apparently he changed his mind."


Changed his mind? I don't think so. When Jobs/Ive came out with the G3 iMac, they were milking the Macintosh for all it was worth. They used the money from that to get busy.

They may still be called Macs, but the current Apple machines, OSX, and the digital hub concept are the next great thing Jobs was referring to.

Jun 17, 05 - 01:49 pm Comment from: Mac & PC Guy

>I guess "Mac & PC Guy" got the hint... His remark about Apple being too powerful WAS pretty idiotic, when you look at what Apple has done with their power - contrasted with what Microsoft always tries to do with their power.

Hey Bob... read the very next post... the one right after the one you quoted... and you called me the idiot?

>>From: Mac & PC Guy --- Jun 16, 05 - 11:33 pm

This post isn't from me... and judging by the tone of your post, I don't expect an apology. Have a nice day just the same. smile

---
"contrasted with what Microsoft always tries to do with their power."

Isn't Gates one of the world's most generous philanthropists? His worth would actually be much higher except he gives so much of his money away. What arrogant abuse, eh Bob!!!

Jun 17, 05 - 04:11 pm Comment from: Bob

Mac & PC Guy:

I was referring to your earlier post, nimrod.

"Better the devil you know. I hope Apple doesn't get much more powerful than it already is."

The person posting as you later was effectively making fun of your statement as quoted above.

Jun 17, 05 - 08:20 pm Comment from: M

[Isn't Gates one of the world's most generous philanthropists?]

No.

Stealing from Peter to make 'donations' to Paul IS NOT philanthropy.

Not to Peter, anyway.

Jun 18, 05 - 12:34 pm Comment from: Mac & PC Guy

Bob: "nimrod"

C'mon now Bobby, it's hard to take you serious when you stoop like that. Do you have anything useful to say or do you always resort to name-calling?

Once again... have a nice day. smile

Jun 18, 05 - 12:40 pm Comment from: Mac & PC Guy

>M wrote: Stealing from Peter to make 'donations' to Paul IS NOT philanthropy.

He stole from a guy named Peter? rasberry

Billions even. rasberry

And he gave billions to one guy named Paul. rasberry

Great argument.

Jan 27, 06 - 02:57 am Comment from: starchild

Hey PC Kid, I bet you also say that Dub-ya is the bestest president ever.

"It's a Mac thing, you won't understand"

Apr 22, 06 - 03:56 am Comment from: Jack's Persona

You guys should all place bets and see who wins in say, 5 years ....

Kinda like the stock market ..... That place where people are paid well or punished dearly for their analysis.

Grow a pair and put your money where your mouth is.

Mar 15, 07 - 03:01 pm Comment from: Will

I personally like the freedom of choice from Bill Gates. He just locked down and monopolized the software, but EVERYBODY ELSE makes the hardware. I wouldn't be caught dead with a MacBook and make myself look like a little Latte sipping, Elitist, Artsy Craftsy, soft, supple and Stuck up Mac user. I went to buy a MacBook, but the salesmen were always a turn-off and I bought a Vaio....just my style. But I have been able to get OSX on my Vaio and I am quite comfortable using a laptop with the look of buisnessMAN(hence I am male and want to stay looking that way) and still using Tiger.

The day that Steve Jobs gives me that choice, he wont win me. Until then, I will always look at him as a monopolizing hippie still having bad acid trips every so once in awhile giving him his occasional satisfaction of his own little "winning" world.

Apr 26, 07 - 09:16 am Comment from: Mac by night windows by force

"philanthropy" -->

Well, that is a strange topic, but since we on this one here is my two cents (pence, yen, euro cent or whatever);

Bill Gates and philanthropy;

First, it's not hard to be a philanthropist when you have that kind of money and desperately need massive tax write-offs and want to leave some kind of legacy (which he can afford to do).

Second, as far as philanthropy, I would much rather have the country decide how best to use the funds than an individual. I'm not saying Bill Gates is not doing good things with the money, but why should a single person make that decision. That kind of money ought to be a societal decision. We get outraged when government spends that kind of money on things without oversight and accountability and some say. Yet, a person who makes all their money off of a society get to choose individually as to how best to give back to society.

Whether you believe Mr & Mrs. Gates to be smart, good programmers, good business people or itelligent or not, one thing is most probably certain. I seriously doubt they are so educated in Sociology, Economics, Psychology, Engineering, Biology, Chemistry, Educational Sciences and so forth as to be the most qualified to decided for the rest of the world as to what causes get funds and how to implement it.

So, if you leave society out of the equation in your philanthropy quest you are pretty much not going to have any lasting impact that really could have made change for the better.

Third, philanthropy from a guy who runs a massive royalties for stock pictures company, a monopolistic software company, bought Da Vinci sketches instead of allowing a museum (the people) to own them, and so forth? How to see how even if he gave back ever single dime his dynasty sucked out of society and the damage it has caused that what little generoscity his posses would qualify as philanthropy.

Thank you.

Apr 25, 08 - 07:39 pm Comment from: liopa

This shit is three years old. kthx

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