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Apple Computer is the fastest growing brand in the world
Tuesday, June 14, 2005 - 10:03 AM EDT

"Apple, creator of the iPod, is the fastest growing brand in the world, with internet brands Google, Amazon, Yahoo! and eBay following close behind, pushing notoriously powerful brands like Coca-Cola off the list," Sam Matthews reports for Brand Republic. "According to marketing consultants Vivaldi Partners and Forbes, Apple has managed to increase its brand value by 38% in the last four years -- largely thanks to the ubiquity of its portable music device iPod."

Matthews reports, "The report describes the growth brands as having 'outperformed their peers in their respective markets during the past four years and are likely to continue to do so into the future.'"

Full article here.

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Napster CEO: We're 'the biggest brand in digital music, much more exciting than Apple's iTunes' - February 03, 2005
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Would Apple Computer's brand value be in danger if its products become ubiquitous? - December 06, 2004
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Apple gains 'staggering 24 percent' in 2004 brand value chart - July 23, 2004
Apple take number one spot in US & Canada 'Brand of the Year' survey - February 04, 2004

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Reader Feedback: ( = registered)

Jun 14, 05 - 11:15 am Comment from: ppcx

maybe people won't think it is a fruit company anymore

Jun 14, 05 - 11:24 am Comment from: stantheman

It has nothing to do with the iPod! The perceived stagnant release of Longhorn and window's vulnerability to viruses and spy-ware have fueled brand awareness for Tiger.

Did I hurt you mac users so much that now they have to stoop so low to say that I like a "Sputnik"?

I have never met him and my sexual preference is none of your concern.

Stick with the issue at hand.

Jun 14, 05 - 11:30 am Comment from: yay

i'm glad they have something like this that focuses on growth, not size. too many people spout off "but they only have 16% market share..."

mw step...apple will do it, one step at a time.

Jun 14, 05 - 11:32 am Comment from: whoa there stan...

where did THAT come from? who is talking about your sexual preference??

and so what if it has nothing to do with the ipod...even better if apple's competition is doing the advertising for them.

mw speak. i know not of which you speak.

Jun 14, 05 - 11:50 am Comment from: scott schor

and to think ...
McIntosh used to be known as a manufacturer of really high end audio equipment.
http://www.mcintoshlabs.com/default.aspx

Jun 14, 05 - 11:59 am Comment from: Thomas

stan. dude, get a grip. It's OK. Sit back and watch. Now it;s Apple's turn.

It's OK.

Really.

It's OK.

Jun 14, 05 - 12:06 pm Comment from: effwerd

"Stick with the issue at hand."

Oh, the irony.

Jun 14, 05 - 12:16 pm Comment from: Jack Arends

Hmmm, 38% increase in brand value, huh? Are they sure it wasn't like 39% or something?

Apple certainly gets the buzz and exposure though. I wonder what it must be like to be a PCer that has never tried a Mac and to hear about how good it is and see it in the movies all the time and everything. How can they not want to find out for themselves what the big deal is?

One thing that I have experienced and that I think is a big shame is a lot of people have tried Macs way back when and think that it is the same deal now. I always tell them that OS X is a paradigm shift and is sooooo much better and different that what they tried in 1994 or whenever but it never seems to sink in. They have pigeon-holed it and for a lot of people it will take quite a bit to jar them out of their preconceptions, if you can at all.

Jun 14, 05 - 12:26 pm Comment from: Marcie88

Stan THE man?


Over compensating perhaphs?

Jun 14, 05 - 12:34 pm Comment from: bikersrule

Whoa, Stan's almost right "…window's vulnerability to viruses and spyware have fueled brand awareness for Tiger".

Dead right mate. As I posted the other day and I want the truth Stan, no bullshit now, how many viruses have affected your pc's since you've been using Windows?

I for one believe that Microsoft will release Longhorn, it's just a matter of when and what's left out of the release.

Jun 14, 05 - 01:20 pm Comment from: stantheman

OK OK I'll admit it, I'm gay. There I said it.

Jun 14, 05 - 01:25 pm Comment from: lisa

Well this is what Ive been saying--
Apple is almost as ubiquitous as Jello or Frigidaire--
wait --its more well known according to this even beatng out
Coca Cola--so why the switch? Apple had a good thing going.

Jun 14, 05 - 01:38 pm Comment from: bikersrule

I don't give a shit what your sexuality is and neither should anyone else. Just answer my question about computer viruses; you had 45 minutes to think up a reply. Ah stuff it I'm going to bed.

Jun 14, 05 - 01:55 pm Comment from: the real stantheman

ok so i'm not the real one and neither is the previous post under the name...nice try though.

Jun 14, 05 - 02:04 pm Comment from: Dave H

Stan, whether you like sputnik or not, one thing is clear.

You're no sputnik. Not even close.

©

Jun 15, 05 - 07:06 am Comment from: Hybrid

Bikersrule,

Woes of a parttime windows-user:

I use DOS and derivates thereof like Windows since DOS 3.1 (I can remember wondering what advantage one could possibly have by using the kiddietoy that is the mouse - guess that's why Jobs and Gates are rich and I'm not :D)

I can remember exactly one virus (it coloured my folder icons black - a mere nuisance, as most virusses are). It is not that easy to catch a virus if you pay attention to what you do. (My, shall I open that .bat/.pif/.js attachment or not? Hm, does that Antivirus software really work? Duh!)

Spy/Adware, that is by far the larger plague. Keeping Adaware and Spybot uptodate does the trick, but they find several per week.

None of my Macs ever caught anything, of course, but keep it honest, people. The security situation on the Wintel side is not nearly as bleak as most here paint it to be. FUD. The problem with FUD is that if you are the minority, people recognize it as such and your credibility suffers hard. If you are the majority people will believe it is true 'because everybody knows that'.

Jun 16, 05 - 02:22 am Comment from: Good Sir Java

Hybrid, I still avoid using the mouse unless it's absolutely necessary. It's just so inefficient.

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