Apple Computer’s rumored ‘iPod micro’ could be used to boost Mac market share
Friday, October 01, 2004 - 11:02 PM ESTBy SteveJack
The Mac Web is aflutter with speculation that a new member of the iPod family is due this Christmas.
The Associated Press reported today, "Citing 'numerous sources in Asia,' Thomas Weisel analyst Jason Pflaum said Apple will use SigmaTel's controller chips for a player it's planning to launch this Christmas. SigmaTel and Apple officials weren't immediately available to confirm Apple's plans. In a research note Friday, the analyst estimates revenue of $2 million to $4 million from the deal in the first full quarter. Unlike Apple's hugely popular iPod and iPod Mini players, the new player would use solid-state flash memory, which has less capacity but can make for a lighter, cheaper player."
If the rumored device is indeed in the works, Apple's CEO Steve Jobs is none too happy right about now with SigmaTel or whichever entity leaked this information.
Let's put Steve's ire aside and take a look at what this rumored "iPod micro" could mean for Apple. First off, this new iPod will be impossibly thin, light and inexpensive. Think of a couple of credit cards stuck together and that's about the size of it. With a suggested retail price of around US$99, the new 'iPod micro' could be designed to be a value-added offering from Apple, included with any new Macintosh (eMac, iMac, iBook, PowerBook, Power Mac, and heck even Xserve) purchase. It would be a more direct way to concentrate the iPod Halo Effect upon the masses (see related articles below).
What would giving away this incredibly thin, tiny iPod accomplish for Apple? Well, for one thing, it could help sell more Macs which would be a good thing. It'd be $99 to buy it on its own, but "free" with a new Mac, so why wait for 'Longhorn' when Tiger's on the prowl and you get an iPod to boot?
Sold on its own for such an affordable price, it could whet its owners' appetites for more while introducing them to Apple's iTunes Music Store's way of buying music. That would also spread iTunes, AAC (MPEG-4 Audio) and Apple's FairPlay DRM use that much more. All good things for Apple. After people filled up their iPod micros, they'd be primed to consider an iPod mini or iPod in the future. It'd be like the eMac, iMac, Power Mac progression.
A $99 "iPod micro" would be an impulse buy, with little risk for buyers and, if "iPod micro" came free with every Mac purchase, it might be just enough to push people from Windows over to Mac OS X. After living with unending Windows security issues, the kludgy user interface, patches, adware, spyware, and with just the promise of a stripped-down 'Longhorn' awaiting them, a "micro" push might be all the additional incentive they'd need to make the Mac choice. And once they get a taste of Mac OS X, well, we all know what'll happen, Apple will have them for good.
SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
Related MacDailyNews article:
RUMOR: Apple to launch new solid-state flash memory iPod this Christmas? - October 01, 2004
Related MacDailyNews articles:
Apple's iPod 'Halo Effect' revs up for back-to-school season - August 23, 2004
iPod Halo Effect shines upon another reviewer: 'it just works, even on a Windows PC' - August 06, 2004
Apple's 'iPod Halo Effect' begins to shine - August 03, 2004
iPod and iTunes fans migrating from Windows to Macintosh - July 16, 2004
Analyst: Apple iPod 'Trojan horse that's beginning to fuel migration of Windows users to Mac platform' - July 16, 2004
Apple's 'iPod Halo Effect' materializes, restarting growth in core Mac units - July 15, 2004
iPod is Apple's Trojan horse with a halo - April 15, 2004


Time will tell. Whatever it is, it will be great. Don't know about giving it away, but Steve will know how to leverage it to best effect.