Apple’s new ‘Chiclet’ iMac G5 a design triumph meant to tempt Windows iPod users
Tuesday, August 31, 2004 - 07:42 AM ESTBy SteveJack
Apple's new 'Chiclet' iMac G5 is a carefully-considered design decision that will leave a certain percentage of Mac users nonplussed, but nevertheless represents a triumph.
People will claim that Apple's design is hardly innovative, that others from the Wintel side have gone there already. Of course, these same people forget that Apple got there first, as usual, with their 20th Anniversary Macintosh (TAM). Even with the CPU actually being separate from the screen and meant to be placed out of view, you can see the concept of today's iMac G5 embodied in the 20th Anniversary Macintosh circa May, 1997. Besides, this iMac is not meant to be an innovative design simply for the sake of being innovative (see iMac G4 for that). No, the triumph of the design of the iMac G5 is that it is very visually suggestive of the iPod. It is no coincidence that Apple's home page shows the iMac G5 with the iPod alongside and carries the tagline, "From the Creators of iPod, the iMac G5."
The "iPod Halo" effect seems to be working. Foot traffic to Apple Retail Stores continues to climb, as the store locations themselves spread across the globe. The iPod, safely in its cradle, looks stunningly at home next to the new iMac G5. Windows iTunes users and iPod owners are looking at Apple again for the first time in a long time, if ever, and the new iMac G5 is designed to make sure they are very comfortable with what they see.
Simply put, Apple is being very smart about the new iMac G5 iPod-based design because they intend for this machine to act as the bridge for Windows iPod owners to cross over to Mac OS X. Note that the eMac design already works similarly. By keeping the exterior design similar to the iPod, the new iMac G5 conveys by looks alone that it will be as great as the iPod, as easy, as simple, and as fun to use. Apple is banking on the "iPod Halo Effect's" glow to shine upon the new iMac G5 as well.
Apple should sell boatloads of these new iMac G5s, but the price point, as usual will be the bone of contention. Starting at US$1,299, the big question remains, will Windows iPod owners balk at the sticker price or does Apple think that the iPod has fostered a enough of the "you get what you pay for" glimmer of insight among our Wintel brethren?
Apple has now set the table for Windows iPod owners. They have inserted their iPod and iTunes Trojan Horses into the walled fortress. Now, with the iMac G5, they have provided a smooth white bridge across the moat and are tempting the masses to cross into the Promised Land of Mac OS X. If the people want to cross over as inexpensively as possible, the eMac awaits, starting at just US$799. If they want that much more sleekness and speed, the beautiful new iMac G5 can be theirs. Now, we wait to see if the people will break out of their walls and cross the bridge Apple has built. After all, in a world without fences and walls, who needs Gates and Windows?
SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
Related MacDailyNews article:
Apple unveils new iMac G5, the world's thinnest desktop computer - August 31, 2004


It definitely IS a triumph in my personal opinion! I've been a MAC fan for ages, I can just picture my buddies asking 'where is this thing connected to'!!