Apple CEO Jobs misses ‘3Ghz G5 within a year’ prediction by wide margin
Wednesday, June 09, 2004 - 08:34 AM ESTBy SteveJack
On June 23, 2003, Apple CEO Steve Jobs unveiled the Power Mac G5 line saying, "The 64-bit revolution has begun and the personal computer will never be the same again. The new Power Mac G5 combines the world's first 64-bit desktop processor, the industry's first 1 GHz front-side bus, and up to 8GB of memory to beat the fastest Pentium 4 and dual Xeon-based systems in industry-standard benchmarks and real-world professional applications."
Jobs also said the systems will soon get faster. "Within 12 months, we will be at 3GHz," Jobs said. "Believe me, this architecture has legs." (source)
Well, 12 months will have elapsed on June 23, 2004, two weeks from today, and Apple has just announced their new Power Mac G5 line with the top of the line Dual 2.5GHz Power Mac G5 "expected to be available in July," according to Apple's press release. This will make Apple's fastest available Power Mac G5 a Dual 2.0 GHz on June 23, 2004. Or exactly where they were 12 months ago when the top-of-the-line Power Mac was, you guessed it, a dual 2Ghz G5 machine.
Last year's top-of-the-line Power Mac G5 (June 2003), with a suggested retail price of $2,999, featured:
- Dual 2.0 GHz 64-bit PowerPC G5
- Dual Independent 1 GHz front-side buses
- 512MB 400 MHz Dual Channel (128-bit) DDR (8GB maximum memory)
- 160GB Serial ATA hard drive
- AGP 8X Pro graphics slot
- RADEON 9600 Pro-64MB DDR
- 3 PCI-X slots (one 64-bit 133 MHz, two 64-bit 100 MHz)
- 4x SuperDrive
This year's top-of-the-line Power Mac G5 (June 2004), with a suggested retail price of $2,499, features:
- Dual 2.0 GHz 64-bit PowerPC G5
- 512MB 400 MHz 128-bit DDR SDRAM (8GB maximum)
- 160GB Serial ATA 7200 rpm hard drive
- AGP 8X Pro graphics slot
- NVIDIA GeForceFX 5200 Ultra with 64MB DDR SDRAM
- 3 PCI-X slots (one 64-bit 133 MHz, two 64-bit 100 MHz)
- 8x SuperDrive (DVD-R/CD-RW)
No matter how way you cut it, Apple (with help from IBM) have missed yet another prediction, echoing the PR disaster of Jobs' artificial "100 million songs sold in the first year" publicly stated goal. The best way to look at it? Apple will have a very fast, very nice Dual 2.5GHz G5 machine a month later (if it ships) than Jobs stated the company would be selling a 3Ghz G5 Power Mac. The worst way to see it? Apple is shipping basically the same top-of-the-line computer (granted, for $500 less, with a faster optical drive and a better graphics card) as it shipped a year ago.
Jobs should STOP making public predictions that he cannot back up and cannot accurately predict. It unnecessarily opens Apple and the Mac platform up to potshots from those with hidden (and not-so-hidden) agendas. iTunes' raging success of 70 million songs sold in the first year turned, in some quarters, into "Jobs misses 100 million mark with iTunes Music Store." And now, just wait and see, the Dual Power Mac 2.5 GHz unveiling will become "Jobs misses 3GHz mark with Power Mac G5" for those that want to deploy this angle.
Steve Jobs needs a wakeup call on this idiotic prediction business he's manufactured. Swing away at me below, but I call them as I see them and I see Jobs opening the company up to unnecessary criticism. My advice? Mr. Jobs should keep his mouth shut regarding predictions that state hard numbers that can be missed and easily refuted. Just announce iTunes sales numbers and GHz speeds as he has them in hand. As MacDailyNews wrote after the iTunes debacle, "don't set goals in public if you aren't damn sure that you can hit them. You'll just give your foes ammunition otherwise; even if the ammo you're providing are duds, they can still wound."
SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.
Related MacDailyNews article:
Tech writer Thurrott asks 'where's the promised 3GHz PowerMac G5?' - June 09, 2004

agreed