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Fri, Sep 10, 2010 - 05:56 AM EDT  —  AAPL: 263.07 (+0.15, +0.06%)  |  NASDAQ: 2236.20 (+7.33, +0.33%)

Mossberg: iPhone 4 the best of the super-smartphones, except for U.S. voice calls on AT&T
Thursday, July 29, 2010 - 09:29 AM EDT

"When I reviewed Apple’s new iPhone 4 last month, I said that, overall, it was still the best of the super-smartphones," Walter S. Mossberg reports for The Wall Street Journal. "But I warned that, in my tests, its performance in making voice calls on AT&T’s network in the U.S. was decidedly mixed."

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"This week, I am presenting a follow-up on the reception issue. It is based on my real-world experience—not lab tests—over six weeks of daily use with two different iPhone 4 units: the original one Apple lent me for testing, and a second one I purchased on which I installed the fix for the display of the bars," Mossberg reports. "As in most unscientific cellphone tests, my experience was affected by many variables, including the locations where I used the phone (in this case, the Washington and Boston areas), and the coverage and congestion on the cellular network at various times and places. So, your experience may differ."

MacDailyNews Take: Not may, Walt, will; iPhone users' experiences will differ. For example, MacDailyNews reader Dave N. tells us that in certain areas along Florida's east coast, getting any Verizon signal is impossible, while his iPhone 4 on AT&T has five bars and it's basically impossible to drop calls. The AT&T problems seem to be centered around high population areas that do not have enough cell tower capacity to handle the load and where, not coincidentally, it is difficult, if not impossible, to get legal clearance to erect more cell towers. That said, we believe that Apple is not only missing an opportunity to kneecap competitors making phones based on Google's iOS knockoff (and possibly patent-infringing) Android by moving to a multiple carrier model in the U.S. (Android's only real toehold), but also failing to delight their iPhone customers in New York City, San Francisco, Boston, etc. - areas where it just so happens that the major media is located, thereby amplifying AT&T's issues and spreading the incorrect perception that AT&T's coverage sucks uniformly everywhere.

Mossberg continues, "After my six weeks of constant use of two iPhone 4s, I still believe it is, overall, the best device in its class, for reasons including its ultra high-resolution screen; easy, integrated video calling; slick software; strong battery life; a remarkably thin body; and a world-beating selection of 225,000 third-party apps. As for reception, I am sticking with my initial conclusions. I have found that in areas with average or strong AT&T coverage and capacity, the iPhone performs better than its predecessor and about as well as other AT&T smartphones I’ve recently tested. It still drops too many calls for my taste on AT&T’s heavily stressed network, which has experienced a stunning 5,000% rise in data traffic since the iPhone’s introduction in 2007. That data traffic reduces the network’s ability to handle voice calls."

"What about the dreaded 'hot spot,' a seam at the lower left of the external antenna where the cellular radio is connected to the external portion of the antenna? In my experience, deliberately touching that spot can, indeed, make the bars fall, from say, three to one. But, sometimes, it actually makes the bars rise. In general, I’d say it makes the bars fluctuate," Mossberg reports. "But touching the hot spot doesn’t always ruin the call, even if it lowers the number of bars. In several cases, when I was already on a call with three or four bars showing, I deliberately covered the hot spot with my hand, and the call continued normally, strong and clear, even though the bars dropped to one or two."

Mossberg reports, "I also spent a few days testing the 'bumper' case Apple is now giving away to every iPhone 4 user. It greatly reduced what call problems I experienced, even in weak areas, though it didn’t entirely eliminate dropped calls, which occur even in good coverage. The iPhone 4 does better than the 3GS for me in decent coverage. But I still wouldn’t advise adopting it as your primary phone if you live, work or travel in areas with poor AT&T reception, or if you prefer a network under less stress."

There's much more in the full article - recommended - here.

MacDailyNews Take: It's nice to see Mr. Mossberg back on top of his game. We agree with pretty much everything he writes in this article. Readers must, of course, keep in mind that this is one man with two iPhone 4's testing them in a 6-week window in and around Washington (D.C) and Boston. If you live in Cocoa Beach, or in many other places, this review isn't really very helpful to you except to explain why you keep hearing that your perfect cell phone reception is so poorly regarded in some places and so terribly perceived (the media is situated in the worst AT&T coverage areas). If Walt did his tests in Cocoa Beach or in any one of a thousand other places, he'd likely be shouting AT&T's praises from the rooftops.

Bottom line: We concur with Mossberg's advice. If you live in areas with poor AT&T reception and voice calls are important to you do not buy an iPhone 3GS or iPhone 4 until Apple adds additional carrier options in the U.S. or, if you still want an iPhone for everything else it offers, get a cheap small cellphone that uses another network for your voice calls. You'll have to carry two devices, but if voice calls are important to you and you live in areas with poor AT&T reception and you want an iPhone, this is the best advice we can offer at this time.

BTW: Our iPhone 4 units have better reception than our iPhone 3GS, iPhone 3G, or original iPhone in exactly the same place. We can make and hold calls with our iPhone 4 in places where we'd never even bother attempting to place a call with any of our previous iPhones. iPhone 4's antenna is the most sensitive iPhone antenna ever - for good and bad (it can attenuate when held in certain ways, like any phone; put your iPhone 4 in a case or bumper).

Apple's decision - and believe us, when you have $45 billion liquid at your disposal, any contract can be bought out, so this is Apple's decision - to remain with a single carrier model in the U.S. is failing to delight many of their iPhone customers who live and work in some major metropolitan areas. Apple needs to wake up and add U.S. carrier options if they really want to delight all of their customers.

[Thanks to MacDailyNews Readers too numerous to mention individually for the heads up.]

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Reader feedback page 1 of 1 pages:
Jul 29, 10 - 09:37 am Comment from: MrFlish

How'd you guys know the reception was so great here at Cocoa Beach...The only place the phone tends to have problems here is when it's in your pocket and your swimming....

Jul 29, 10 - 09:38 am Comment from: Mac4lfe

"except for US voice calls on ATT"

I'm happy Walt tested his i4 in all 50 states so he could confidently make this statement. My i4 is still naked and I have zero call issues here in S.Florida. Walt needs to amend that statement.

Jul 29, 10 - 09:41 am Comment from: RobG

Buying an iPhone in the area where you know you don't have coverage and then complaining about dropped calls is stupid.

Jul 29, 10 - 09:45 am Comment from: RobG

Oh, and BTW, reception is perfect here in RTP, NC.

Jul 29, 10 - 09:47 am Comment from: breeze

Patience is a virtue.

Jul 29, 10 - 09:50 am Comment from: silverhawk

I've got my T-Mobile phone and a iPod touch. I just hope Apple allows T-Mobile to get onboard soon, then I will buy a iPhone.

Jul 29, 10 - 09:50 am Comment from: Arnold Ziffel

I've used iPhone 4 in the Texas Hill Country (definitely not urban), and the reception and service have been excellent.

Jul 29, 10 - 09:53 am Comment from: TheMacAdvocate

DED says it best: in a market (the U.S.) where Apple would just pick up a few million customers - mostly ones defecting from ATT - it just doesn't make sense for them to develop a CDMA phone for Verizon.

In markets where the iPhone is on other carriers, Apple is absolutely smashing competition. It's actually kind of embarrassing. And there are *many* remaining unexploited markets for Apple to do this with the same phone they have now.

From a global market perspective, until Verizon moves to LTE, you can forget about another carrier getting the iPhone in the U.S. Dems da brakes.

Jul 29, 10 - 10:07 am Comment from: Rob

Am I perceiving a mellowing on MDN's opinion and portrayal of the reality that is AT&T's diverse coverage strengths/weaknesses? I have nothing but good service. I just learned last week that the cell tower on the school campus where I work is owned by AT&T. That may add to my great service.

Jul 29, 10 - 10:08 am Comment from: X

I am sick of hearing the PR puke words 'delight' and the worst, 'thrilled'.

Apple PR needs to lose those 2 fake words from their vocabulary.

Jul 29, 10 - 10:13 am Comment from: AT&T

You still don't understand it. Apple stays with us only to be able to blame us for their poor reception.

Jul 29, 10 - 10:22 am Comment from: Fat Basterd

Ok… I know I slept in late and I'm still a little bleary-eyed… but did MDN actually just defend AT&T?

Jul 29, 10 - 10:24 am Comment from: Fat Basterd

I must still be dreaming. It appears that MDN also took away that pesky ; that appears when typing out the & symbol.

Jul 29, 10 - 10:26 am Comment from: Excellent

Mossberg: "But I still wouldn’t advise adopting it as your primary phone if you live, work or travel in areas with poor AT&T reception." (That would mean JUST ABOUT EVERYWHERE!) TRANSLATION: the iP4 DOES NOT WORK as promised by Steve Jobs.

MDN: "Apple needs to wake up and add U.S. carrier options if they really want to delight all of their customers."

Great take. Now, consider this, please:

Trust & integrity are vital characteristics in the CEO of any company trying to sell us something. Steve Jobs used to demonstrate these characteristics. But, in the iP4 fiasco, he has completely abandoned them.

He tells us at the WWDC launch that the new phone is the best ever, revolutionary antenna design, and proceeds to grasp the phone in a way that he, a few days later, says you can't hold it because it blocks the signal.

After confirming that the iP4 antenna problem is worse than that of previous iPhone models and worse than most of the competing smartphones (that he calls 'very good phones - nothing wrong with them') he then proceeds to tell us he's going to fix the problem we are having by covering it up with a rubber band or some kind of case - all of which destroy the look, feel and special elements of the new iPhone.

We all are a bunch of fools and morons for allowing him to get away with such despicable and, as usual, arrogant behavior. Instead of just returning the phone or not buying the phone, we should demand his integrity. That means actually fixing the problem with the phone and providing an exchange for anyone who is not happy with the crippled one they bought from him in good faith.

Otherwise, why should we ever again believe anything he claims about his 'revolutionary' products?

Jul 29, 10 - 10:28 am Comment from: Dan0

iphone 4 in San Diego great coverage no drops 2.4 mb/s down 1.3 mb/s up I have no complaints

Jul 29, 10 - 10:30 am Comment from: Vatdoro

I have great AT&T coverage here in Utah. I hardly ever dropped calls with my iPhone 3G, but I've never had a dropped call with my iPhone 4.

Jul 29, 10 - 10:43 am Comment from: More Bars

Woooo-hooo "excellent". Ouch!
Well said. Moss had 2 more weeks to test than any of us will. I agree it was well written. Whoever disagrees simply needs to submit a better article/review. I'm sure we can get out the red pen. Be easy folks. One man's point... And a darn good one.

Jul 29, 10 - 10:44 am Comment from: PC Apologist

FTA:

"In several cases, when I was already on a call with three or four bars showing, I deliberately covered the hot spot with my hand..."

Talking to his mother-in-law, perhaps? HOPING against hope that the death grip could be put to positive use?

"Sorry, Zelda, it's this darn iPhone!"

Jul 29, 10 - 10:47 am Comment from: jerkstore

Re MDN's take of "Apple needs to wake up and add U.S. carrier options if they really want to delight all of their customers." If they're in an exclusive contract with AT&T, they must honor that contract. For all the negatives of AT&T in certain geographies, AT&T was the network that allowed Apple to launch the iPhone on Apple's terms. Apple must take the good with the bad here. And so must we. When the exclusivity period ends, so will AT&T's deathgrip.

Jul 29, 10 - 10:51 am Comment from: jaundiced

MDN is back on the meds recently. It seems more like the old MDN again. It was only a few weeks ago that MDN was ready to fire bomb ATT cell towers if a stroke didn't happen first.

Jul 29, 10 - 11:00 am Comment from: bigpaise

I haven't seen much reference to it, but each phone's antenna system will have a directionality issue, some more than others. Loop, coil, and dipole shaped antennas each produce unique patterns of reception. When you make a call and you have good reception, don't move the phone and a dropped call will be less likely. Has anyone also checked out the directionality pattern for the iPhone (and other phones too?)? FWIW my iPhone reception on my 3GS model is poorer since iOS 4 w/update.

Jul 29, 10 - 11:29 am Comment from: Crunc

My iPhone 4 performs better for me then my 3GS did, sometimes night and day better, such as at the train station I wait at every day when going home from work. Consumer Reports et. al. couldn't see the forest for the trees. Sure, I can make the bars drop, but in practice I get a signal in places I didn't before and I get a more reliable signal, sometimes amazingly more reliable, in places where before it was unreliable.

The antenna "issue" has been blown way, way out of proportion. The iPhone 4 is better, not worse. Consumer Reports et. al. simply set out to prove that the bars could drop and, guess what, they succeeded in proving that, but that's not investigating an issue and giving users real information, it might even have been an attention grab, but I tend to think it was just bad reporting, an attempt to compete with blogs, which required them to give up in-depth investigation.

Jul 29, 10 - 11:32 am Comment from: Proud Puppy

AT&T working fine in Pueblo Colorado, MDN enough with your AT&T rants, oh I forgot your in California where every one has a woody about something.

Jul 29, 10 - 11:34 am Comment from: singidunum

"After confirming that the iP4 antenna problem is worse than that of previous iPhone models and worse than most of the competing smartphones (that he calls 'very good phones - nothing wrong with them') he then proceeds to tell us he's going to fix the problem we are having by covering it up with a rubber band or some kind of case - all of which destroy the look, feel and special elements of the new iPhone."

Sounds like a rabid Android fan. Your sentence is simply not ture (i.e. it is a lie). As has been confirmed by reviewers, as well as anecdotal evidence by very many users, iPhone 4 reception is BETTER than, or at least as good as, iPhone 3GS, iPhone 3G or most other competitors (and that is WITHOUT any bumper case). Attenuation WITHOUT the bumper casse, due to the 'grip of death' has been CONFIRMED to be no worse than most competitors under similar conditions.

The point has been lost in the ocean of white noise generated by very few astroturfing Android (or MSFT) bloggers and picked up by virtually all other media. Antenna issues on iPhone 4 are no better or worse than any other cellphone, due to the laws of physics. Apple's return rate is actually smallest ever; support calls regarding the issue are negligible and no worse than they were for 3GS or 3G. Percentage of dropped calls is practically the same as 3GS or 3G.

Apple has delivered their best cellphone yet, just like they did in the past 3 years. So what is different this time around? Well, during the past year, Apple became the largest tech company in the US (larger than MSFT), and second largest overall, behind Exxon-Mobile. This makes many people dislike it with passion for that reason alone. It is now a massive target, and everyone with a beef, agenda, or competing product, will be taking shots.

Jul 29, 10 - 11:39 am Comment from: lukeskymac

@Excellent

Please go back to the mental hospital you escaped from.

Jul 29, 10 - 11:41 am Comment from: caddisfly

I would advise not getting a cell phone if you live, work, play in areas that you have no or poor cell phone coverage.

Jul 29, 10 - 11:52 am Comment from: ToddyB

My problem with AT&T isn't the dropped calls or shoddy coverage. It's their incompetent customer service that makes me want to jump ship. Their corporation is basically four or five different companies connected to each other by a band-aid and the AT&T brand name. Try to get them to communicate with one another and you're in for a world of frustration.

I can take some hiccups in coverage. I live in San Francisco where getting approval to build new cell towers is pretty damned difficult, and I refuse to get too upset when the miracle that is a cell phone doesn't work perfectly and keeps me from talking to someone on the other side of the world for a few seconds longer than I'd hoped. But when I call AT&T to clear up a billing problem, I want to know that I won't spend three hours and 14 transfers to get zero answers. Yet that's what I get, over and over: Billing discrepancies (last month my bill was 35 cents total for two iPhones with unlimited date and a landline) and service reps with absolutely no idea who can answer my questions, much less fix the problem permanently.

Jul 29, 10 - 12:19 pm Comment from: Uncle Fester's cousin

TheMacAdvocate
"From a global market perspective, until Verizon moves to LTE, you can forget about another carrier getting the iPhone in the U.S. Dems da brakes."

And what about t-mobile?
My buddy (who is a tech for sprint) says T-mobile has arguably the fastest and most advanced wireless network in the US (and in case you aren't aware is it GSM not CDMA). And that an iPhone 4 on t-mobile would likely see 2X-3X (and even more in over-stressed areas) the data speed that it does on AT&T.

Jul 29, 10 - 12:30 pm Comment from: lobodave

Mossberg's tests are useless. If the problem is AT&T then whenever it is present it should be present on any phone using AT&T service. As far as I can tell, Mossberg did not do an exhaustive set of comparisons with other non-Apple hardware.

Jul 29, 10 - 02:19 pm Comment from: bobchr

@Toddy B
wanna try Verizon, they're not much better, as a matter of fact they are decidedly worse. I tried calling someone to tell them that I paid my FIOS bill and that they cashed the check from my bank 2 weeks ago. Five transfers later the issue still has not been resolved. They didn't even have a record of the account number I had the bank write on the check which I got off the bill.

Jul 29, 10 - 05:50 pm Comment from: Proud Puppy

Mossberg another journalist gone over to the FUD side.

Jul 29, 10 - 10:21 pm Comment from: Landscape Matters

Inclement weather and building crawded lands together with lack of cell towers, all help to signal loss and eventually to calls droping off.

http://thinkboard.wordpress.com/2009/12/18/what-wireless-phone-carriers-do-for-us-is-amazing/

Jul 30, 10 - 02:20 am Comment from: RLB

@ toddy b

AT&T is still ranked #2 in CS behind T-Mobile. The could be #1 in my books. Never a problem, alwYs professional and courteous and if the feel I am frustrated with something, the give me 300-500 free rollover minutes. And, whatever I called them for, I get the answer but sometimes from a CS Supervisor. Wait times are almost nil and they now allow entry of your security code which speeds up speaking about my issue or question with ease.

Jul 30, 10 - 08:09 pm Comment from: Pulse

I hope iOS4 supports Android. If it does - I'll buy one.

Aug 01, 10 - 08:56 am Comment from: Wireless Test Man

@TheMacAdvocate

A 3G CDMA iPhone would only cost a couple million dollars to produce.

Apple would pick up more than a few million customers from Verizon and AT&T would suffer from major defections & switches (which only helps Apple sell additional units).

China Telecom has told Apple they want a 3G CDMA iPhone, and KDDI, the second largest carrier in Japan would love to get their hands on an iPhone (Apple is only currently on the third largest carrier in Japan, Softbank)

Any phone on Verizon's LTE network will also be required to have 3G CDMA in them until coverage is completely built out and all the standards are complete for VoIP in LTE (circuit-switched voice does not exist in the LTE standards)

Are you a total troll?

Aug 01, 10 - 03:16 pm Comment from: cuz i'm the taxman

@Toddyb

I work for one of the large Cellphone companies in sales. I can tell you that you will get a lot farther if you try being friendly and courteous yourself than if you come at the poor CS person with the classic entitled yuppy asshole attitude that we get ALL the time from users.

My experiences with asshole customers are too numerous to count. My experience as a customer with Big Cellphone Co. has always been excellent. That's because I treat them as I would like to be treated. It works everytime.

Aug 03, 10 - 02:08 am Comment from: wangjuan

the second largest carrier in Japan would love to get their hands on an iPhone
http://www.thomassabocharmsverkauf.com/
http://www.eluxurywow.net/
http://www.linksjewelleryin.com/
http://www.jeansclothingstore.com/

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