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Thu, Sep 02, 2010 - 01:19 PM EDT  —  AAPL: 250.03 (-0.30, -0.12%)  |  NASDAQ: 2186.18 (+9.34, +0.43%)

Lenovo: Business customers don’t want slate devices like Apple’s iPad
Tuesday, February 23, 2010 - 03:28 PM EDT

"Lenovo refreshed its tablet-capable business laptop on Tuesday and made a very conscious decision not to bring out a slate device, saying customers don't want it," Brooke Crothers reports for CNET.

"Lenovo will stick with the tried-and-true laptop-based convertible tablet designs and not bring out a slate device due to negative feedback from customers, an indication that Apple's iPad may face resistance at businesses. 'We of course build plastic mock-ups that we show (to customers)...we had a slate form factor,' Mika Majapuro, senior worldwide product marketing manager at Lenovo, said. 'The feedback was that for (our) customers it will not work because of the need to have (a physical) keyboard.'"

MacDailyNews Take: Lenovo will stick their heads in the sand, is more like it. Gee, what a surprise that the customers who are the world's most resistant-to-change told you they didn't want your crappy, functionless, unimaginative, software-free, plastic mockup. Sometimes the abject stupidity of these companies and the people "working" within them is appalling.

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." - Steve Jobs, May 25, 1998

Crothers continues, "The most prominent example of a pure slate device is the Apple iPad, which has a virtual keyboard. Majapuro said the response from customers to slates was a surprise. 'It was amazing to me. At first I didn't want to believe (our customers) but the keyboard was such a big need for them,' he said. Majapuro said Lenovo even got feedback from high school kids. 'These were 14-year-old kids, who, I thought, would be most willing to try a virtual keyboard but they said no, we want the physical (built-in) keyboard.'"

MacDailyNews Take: Luddites and the companies that cater to them disgust us. Nobody wants slate devices from Lenovo and the rest of the box assemblers because neither they nor Microsoft can provide the platform that's necessary for the devices to be useful, much less desired. This fact has been proven again and again over the past decade, as Mika and the rest of his ilk know all too well. In the related articles below, note who believes in the iPad versus those who don't. We're going with Steve Jobs and Alan Kay over John Dvorak and Paul Thurrott, thanks.

Full article here.

MacDailyNews Take: Here's to the dull ones. The luddites. The tedious. The non-achievers. The square pegs in the square holes. The ones who refuse to see things differently. They’re extremely fond of rules. And they'll do anything to maintain the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t help but do is to ignore them. Because they never change things. They don't invent. They don't imagine. They don't heal. They don't explore. They don't create. They don't inspire. They retard the progress of the human race. Maybe they have to be boring, unimaginative, a-holes. How else can you stare at an empty canvas and see nothing whatsoever? Or sit in silence and hear nothing at all? Or gaze at a red planet and not even see it? While some see them as the dull ones, we see criminals. Because the people who are uninspired enough to think they can never change a thing, are the ones who hold us all back.

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Feb 23, 10 - 04:32 pm Comment from: 84 Mac Guy

MDN - Great, great take on the Think Different narrative.

Feb 23, 10 - 04:33 pm Comment from: Phine

Wow... Harsh MDN

Feb 23, 10 - 04:33 pm Comment from: theloniousMac

There are other things businesses don't want as well:

"... In addition to bots and other malware, the Chinese have many other ways to expand their Internet spy network. A great deal of the computer chips and other hardware used in manufacturing computers for Western companies and governments are made in China; and these components often come from the factory loaded with malware. It is also common for USB flash drives to come from the factory infected. These components make their way into all manner of computers operating in major Western companies and governments, even the Pentagon (which recently was forced to ban the use of USB thumb drives because of a computer security incident).

Recently, a STRATFOR source who formerly worked in Australia’s government was surprised that the Australian government was considering giving a national broadband contract to the Chinese telecommunications equipment maker Huawei Technologies, which is known to have ties to the Chinese government and military. Huawei was the subject of a U.S. investigation that eventually led it to withdraw a joint $2.2 billion bid to buy a stake in 3Com, a U.S. Internet router and networking company. Other STRATFOR sources are wary of Huawei’s relationship with the U.S. company Symantec, maker of popular anti-virus and anti-spyware programs...."

Feb 23, 10 - 04:35 pm Comment from: Macdoc

That's because their customers will be buying an iPad! Then they will buy a Mac for home...Customers no more.

Feb 23, 10 - 04:38 pm Comment from: Jubei

Thats because Business users are forced to use IE, since their companies run by IT/CIO Microsoft drones, can't think beyond Windows, IE, Active-x and Sharepoint. It's only recently that the Outlook Exchange Server lock in has relaxed. But until these other POS IE locking in technologies are removed, MS will continue to enjoy its 90% market share.

Feb 23, 10 - 04:39 pm Comment from: Jamie

No one want a device that hasn't been released.

Epic. Fail.

Feb 23, 10 - 04:41 pm Comment from: nrrdgrrl

I'm sure they polled every business type and model out there, right? Or was it just the tie-wearing crowd they jabbered with in the "business" world?

I had my order taken in the McDonald's drive thru the other day by a guy with a tablet computer. Does a one-of-the-top-ten-most-recognizable-logos-in-the-world establishment not qualify as a "business" these days?

Feb 23, 10 - 04:41 pm Comment from: occams razor

Nice one MDN. I'll probably steal that. wink

Feb 23, 10 - 04:45 pm Comment from: TheMacAdvocate

It's entertaining to see reps from companies who have skin in the game pretending to yawning and downplaying when an Apple product enters their current or future product's space.

You just know they can actually hear a toilet flushing the instant an Apple product is unveiled.

Keep feigning indifference, a-holes. We know you're secretly crapping yourselves.

Feb 23, 10 - 04:50 pm Comment from: CourtJester

They will all be queuing up once the apps start arriving. Inventory control, floor sales, building security, medical teams, you name it. The sky is the limit.

Feb 23, 10 - 04:51 pm Comment from: Connor MacBook

Shouldn't it be "round pegs in round holes"?

Feb 23, 10 - 04:54 pm Comment from: disposableidentity

Trying to judge the utility or value of a computing platform from a non-functional plastic mockup. Hmm. I guess if you just make the hardware, that's all you're really selling.

In the early days of the personal computer, IBM's ads showed product photos with a blank screen. On the other hand Mac ads (from what I remember) always showed the software/interface.

And people wonder why Apple's not all hot and bothered to get into the enterprise market in a big way.

Feb 23, 10 - 04:55 pm Comment from: MDN Knows Best

Connor MacBook,

No, see, 'cause they're "squares," man. Look it up.

It seems to me that MacDailyNews went that way for a reason.

Feb 23, 10 - 04:55 pm Comment from: RicMac

MDN, Best.Take.Ever.

Feb 23, 10 - 04:55 pm Comment from: Switcheroo

Pretty damn funny MDN.

Somebody mentioned IE above, so ...

Anybody who works in web design should get a kick out of this:
http://www.flickr.com/photos/atzu/4365152223/sizes/l/

Feb 23, 10 - 04:58 pm Comment from: Silk Purse

The iPad photos featured by MDN make it look like the iPad is trying real hard to be a laptop computer. Here some news: the thing isn't a computer and that's why I'm not interested in it. My iPhone is better and does the same things only I don't have to try and balance it on my knees or my lap to use it.

Feb 23, 10 - 05:02 pm Comment from: Business Associate

Me want iPad now.

Feb 23, 10 - 05:04 pm Comment from: motopsyco

Lets not insult the Luddites, they were only trying to save their foot sweater business'.

Cheers!

Feb 23, 10 - 05:06 pm Comment from: Switcheroo

@Silk Purse ... that's why I'm not interested in it ...

That's your choice, obviously, but please don't repeatedly post over and over and over that you're NOT going to buy an iPad. News Flash: Nobody cares.

I swear - the Apple Forums seemed to be packed with people who love to tell everybody else ...

"I'M NOT GOING TO BUY AN IPAD AND I WANT EVERYBODY TO KNOW IT!"

Feb 23, 10 - 05:13 pm Comment from: scott

I like how he said they heard from 14 year olds after he tells us that business customers don't want a slate device. Which is it? Business customers or 14 year olds?

Feb 23, 10 - 05:13 pm Comment from: Predrag

Silk Purse:

It's a computer. Repeat after me: iPad is a computer. Look at its specs; it has a faster processor, more RAM, faster graphic card, more storage and better display than the first G4 PowerBook (TiBook). It runs a web browser, an e-mail client, address book, photo management software, in addition to over 150,000 other applications (which is more than there are applications for Macintosh OS X). So, yes, it is a computer. A very small one, and a very fast one.

In addition to your iPhone, there is iPod, iPad, MacBook, MacBook Air, MacBook Pro, Mac Mini, iMac and Mac Pro. All these devices can surf web, access e-mail, music, pictures, maps, contacts, as well as run tens of thousands of other applications. Which one is better than the other? How would you rank them?

Feb 23, 10 - 05:14 pm Comment from: Demon

Lenovo, said. 'The feedback was that for (our) customers it will not work because of the need to have (a physical) keyboard.'"

Why is this so familiar?

OH! that's right the iPhone will not work because customer must have a physical keyboard on their phone to write text messages so the iPhone will never work in business.

After that bit of insight from Lenovo, I'm convinced the iPad is going to be bigger then sliced bread and butter on toast combined.

Feb 23, 10 - 05:15 pm Comment from: rubber Johnny

Well said MDN

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

GEORGE BERNARD SHAW, Maxims for Revolutionists

Feb 23, 10 - 05:15 pm Comment from: wiredzen

I always call BS on these supposed surveys.

Where's the statistics? Give me a link, Lenovo.

How many did you ask? 10 people? 20? Were they your associates?

How about the high school kids? I can see it now... "Son, would you prefer a Lenevo computer and raise in your allowance? Or an iPad and no allowance for a year?"

I'll bet that plastic iPad you claim to have made and shown to your consumers was a beautiful piece of work, right? And how can you possibly decide you need a physical keyboard based on pretending to poke at fake little pictures of a keyboard on a piece of plastic? What could that possibly tell anyone about the responsiveness?

I am a grad student and if I made wild claims without proof I'd be laughed off campus. This can't even go down as a bad survey it's so riddled with holes - the methods and claims are inane at every level.

Self-fulfilling prophecy never leads to innovation, Lenovo. What a complete load.

Feb 23, 10 - 05:16 pm Comment from: Billy Shears

Business customers don’t want slate devices like Apple’s iPad - Lenovo 2010

Guitar groups are on the way out - Decca Records 1962

Discuss.

Feb 23, 10 - 05:17 pm Comment from: Me In LA

@ Demon: Touché.
These corporate (enterprise) douche-bags are what's wrecking the American economy.
Outsourcing, mediocre crap products, and companies filled with "management"
I fuckin' hate what they stand for. I only hope I'm around to watch them all fall.

Feb 23, 10 - 05:17 pm Comment from: Kevin J. Weise

MDN,

In your take, at the part that said "They’re extremely fond of rules" you need to add ", but only when they get to make them."

Feb 23, 10 - 05:19 pm Comment from: Alex McKenna

I wonder what these IT types will say when Apple can't make them fast enough?
Really looking forward to it grin

Feb 23, 10 - 05:26 pm Comment from: Connor MacBook

@MDN Knows Best

Thanks, I suspected that was the case. Still doesn't fit the accepted definition of "square pegs" though.

Feb 23, 10 - 05:28 pm Comment from: Britney's Postpartum Sister™

i'm kinda with ol' mika here—i'm just now getting used to this experimental pointing device called a “mouse”.

Feb 23, 10 - 05:29 pm Comment from: Jon1

Although I agree with you, Had they said that they were going to introduce a slate type device, you would have equally dragged them over the coals so your rants are pointless.
If they are not Apple, you disdain them.
Not that I care - just saying...

Feb 23, 10 - 05:31 pm Comment from: ER9ine

MacDailyNews Take: Here's to the dull ones. The luddites. The tedious. The non-achievers. The square pegs in the square holes. The ones who refuse to see things differently. They’re extremely fond of rules. And they'll do anything to maintain the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t help but do is to ignore them. Because they never change things. They don't invent. They don't imagine. They don't heal. They don't explore. They don't create. They don't inspire. They retard the progress of the human race. Maybe they have to be boring, unimaginative, a-holes. How else can you stare at an empty canvas and see nothing whatsoever? Or sit in silence and hear nothing at all? Or gaze at a red planet and not even see it? While some see them as the dull ones, we see criminals. Because the people who are uninspired enough to think they can never change a thing, are the ones who hold us all back.

Thank you.
Thank you.
Thank you.

Feb 23, 10 - 05:36 pm Comment from: Brau

"please don't repeatedly post over and over and over that you're NOT going to buy an iPad. News Flash: Nobody cares."

Interesting that you:
a. think you are everyone
b. wish to shut out any opposing views

As for business and the iPad ... it doesn't run MS Office which means it's a non-starter in our office, period.

Feb 23, 10 - 05:39 pm Comment from: murray68

iCaled?

Feb 23, 10 - 05:42 pm Comment from: my MacBook

@Switcheroo,

Brilliant. Saved it to give to my Web Design instructor.

Feb 23, 10 - 05:44 pm Comment from: KenC

Brilliant take!

Feb 23, 10 - 05:44 pm Comment from: montex

I can say with absolute certainty that I do not want a slate computer (with Windows 7!) built by Lenovo. That wasn't difficult at all.

Feb 23, 10 - 05:46 pm Comment from: Me In LA

@ Brau,

And that's why you are as useless as 95% of managers in this world.
MS Office. 99% of users use 5% of what it does. The rest find better alternatives.
You're an IT whore who sits in his chair and prays someone with some balls and insight doesn't get your job.
They will, but sadly, after your company is in the terlet.

Feb 23, 10 - 05:54 pm Comment from: Mr. Reeee

The article's conclusion is actually quite logical.

IT runs corporate businesses, not the so-called executives.
IT doesn't want the iPad.
Therefore, businesses do not want the iPad.

In fact, replace iPad with Macintosh and see how that same logic has worked in corporate IT offices for the past 25 years.

Feb 23, 10 - 05:56 pm Comment from: montex

@Brau

As for business and the iPad ... it doesn't run MS Office which means it's a non-starter in our office, period.

If you think the purpose of the iPad is to replace office computers running MS Office, then you don't understand what the iPad is at all. I use a PC at work with 2 monitors and excel on one and email on the other. I wouldn't dream of trading this setup for an iPad.

The iPad itself has iWork, which can open and alter Word and Excel files. If I had a co-worker who needed me to check on his grid while I'm sitting at home on the couch with an iPad, I could download his excel file, open it, review it and change it if it's wrong and then send it back. So not only is your original assertion erroneous, but you are ignorant of the iPad's abilities in the first place.

Feb 23, 10 - 05:56 pm Comment from: cotten999

Henry Ford: If I asked my customers what they wanted they would have said a faster horse.

Feb 23, 10 - 05:58 pm Comment from: switcheroo

@ Brau "b. wish to shut out any opposing views"

Actually - I like to hear everybody's viewpoint. But they announced the iPad a month ago and still we have to hear the Maxipad joke and the dealbreaking reason why they aren't buying the iPad. Pretty sure that they've voice their opinions plenty by now don't you. As in - constantly - in every iPad article - ever written.

" ...... it doesn't run MS Office ..."

May it always be so!!

mw; music
No Microcrap on the iPad is music to my ears.

Feb 23, 10 - 05:58 pm Comment from: AlanAudio

One of the more interesting observations from one who tried the iPad is that the physical device virtually disappears when you interact with it. The hardware is minimal anyway. What you're using is almost pure software.

If somebody gave me a hardware mock up of what was primarily a software device, I don't think that I would be at all impressed with it.

Feb 23, 10 - 06:00 pm Comment from: An Optimist

Lenovo's problem isn't the keyboard, it's the operating system. They don't have a decent operating system for a tablet device. The OS they sell with their laptops is barely usable.

Feb 23, 10 - 06:12 pm Comment from: TigerCliff

This news is virtually meaningless to Apple. Lenovo never would have competed with Apple anyway. This is good news for Dell, Acer and HP -- they'll be the ones slugging it out in the non-iPad, Windows 7 pad/slate/tablet segment. One less competitor for them.

Feb 23, 10 - 06:32 pm Comment from: iMaki

I loathe physical keyboards! YUCK!!

Feb 23, 10 - 06:40 pm Comment from: Karen A

If I was traveling on business i would want a real keyboard. Virtual is OK for light use but less so for a lot of typing IMO.

Looking at the case in the pictures it occurs to me that the case could be designed to optionally hold the iPad Apple keyboard in a usable position in one half of it and the iPad in the other. A wired connector could be built into the part with the iPad such that the iPad's dock connector could be extended to the other half where it connects to the apple iPad keypad.

That way you can have a transportable laptop like configuration with the iPad in landscape orientation (best for productivity apps) if and when you need it... like on flights or in meetings, but could also use it as pure slate other times. And you would not HAVE to put a keypad in the case.

Feb 23, 10 - 06:50 pm Comment from: Tiger

MDN, you should name your little poem "Think Indifferent" and cite it often!

Feb 23, 10 - 06:56 pm Comment from: skips

I have to laugh. For several years, everyone has been pontificating about how Apple should produce a "Netbook." Now they create their concept of a "Netbook" (i.e., an appliance that allows one to do light e-mail and web browsing), which has other useful traits, and everyone is saying "It's not my concept of a useful Netbook."

I guess you cannot please people, who already know what they want. However, all of the non-technical people, to whom I have talked and do things appropriate for a Netbook class device, appear to be totally entranced by the iPad.

OTOH, as a business owner (small business), I can see all sorts of useful things that could be done with an iPad type device. I guess that means I am not really a business owner in the eyes of Lenovo. But then again I should not be surprised as I run my business with iMacs.

Feb 23, 10 - 06:59 pm Comment from: pastrychef

Best MDN take ever!!!

Feb 23, 10 - 07:33 pm Comment from: disposableidentity

@ skips, isn't that just amazing. We forgot all about that.

Stacked against a netbook, the iPad does everything better (except perhaps touch typing -- but with netbooks' crappy keyboards, that could be debatable).

With both web browsing and video, the iPad wins hands down.

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