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Thu, Sep 02, 2010 - 01:21 PM EDT  —  AAPL: 250.03 (-0.30, -0.12%)  |  NASDAQ: 2186.18 (+9.34, +0.43%)

Magic Mouse: Apple doubles share of mouse market in 8 weeks
Tuesday, December 29, 2009 - 11:11 AM EDT

"Apple's new Magic Mouse helped Apple see a twofold increase in its share of domestic mice sales last month, AppleInsider has learned, garnering the Mac maker a double-digit slice of the market for the first time ever," Neil Hughes and Kasper Jade report for AppleInsider.

"NPD Group sales data for the new device, which was unveiled alongside new iMacs this past October, shows Apple to have captured just over 10 percent of the market in November, representing a first for the Cupertino-based company," Hughes and Jade report. "'Sales in November were through the roof,' Stephen Baker, analyst with the market research firm, told AppleInsider. '[The Magic Mouse] had the best month for a mouse product from Apple that we've ever seen.'"

Hughes and Jade report, "The aforementioned sales data was compiled from standalone Magic Mouse sales only -- those included with the new 21.5-inch and 27-inch iMacs were not factored into the mix. Similarly, however, the new iMac was the best-selling desktop in the U.S in October."

Read more in the full article here.

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Reader feedback page 1 of 1 pages:
Dec 29, 09 - 12:20 pm Comment from: alex

Frankly I'm not surprised. I love my Magic Mouse, and find it frustrating whenever I have to use a different mouse as I'm forever trying to swipe to do things. I can't imagine being able to go without it now.

Only thing is, I wish more applications used the finger gestures. iTunes is crying out for it, for skipping songs etc. And you should be able to change Spaces by swiping too.

Dec 29, 09 - 12:20 pm Comment from: John Crawford

I bought my MM just to see what it's like.
Found it very comfortable and useable.
John

Dec 29, 09 - 12:49 pm Comment from: Mac Daddy

I love mine -- there's nothing for gunk to get stuck in! Swiping and 360-degree scrolling are great.

Dec 29, 09 - 12:59 pm Comment from: TB2

Agreed, love my MM as well

Dec 29, 09 - 01:00 pm Comment from: Sir Gill Bates

Look out Logitech, Apple has you in their sights. smile

Dec 29, 09 - 01:06 pm Comment from: Tony

Where are you people getting your Magic Mouse? I've called 3 Apple stores and checked on Amazon... nobody has them!

Dec 29, 09 - 01:08 pm Comment from: Grifterus

I loved the side buttons to call Expose.

The Magic Mouse doesn't have side buttons (which was a big downer to me)

Is there anybody missing the side/squeeze buttons?

How did you handle that?

I'm trying to convince myself of buying one.

Dec 29, 09 - 01:17 pm Comment from: Milan Adamov

I am looking all over Europe to buy one for almost a month now. Apple Store Zurich has none, my French friends told it is the same in French stores. I've heard few customers bought iMacs just to get Magic Mouse here in Belgrade.

Dec 29, 09 - 01:20 pm Comment from: mouse market

Mouse market???

this is just apple users finally having a quality apple mouse they want to buy instead of just get with their iMac.

I have one, and its awesome. but expensive...

Dec 29, 09 - 01:20 pm Comment from: RC

I think the shape should be more flat; the curve bothers me and it would be easier to hold if it did not taper so much.

Dec 29, 09 - 01:24 pm Comment from: 84 Mac Guy

If Apple could make these babies faster their numbers would be even higher. I planned to buy 3 or 4 for Xmas presents but everyone was out of stock.

Dec 29, 09 - 01:30 pm Comment from: MBP Screamer

Grifterus, I'm a fan of 'hot corners' to kick start Expose.
System Preferences > Expose & Spaces > Expose

Dec 29, 09 - 01:33 pm Comment from: MidWest Mac

@ Grifterus

I do miss the side buttons for Expose, but the other advantages far outweigh that.

I've added hot corners for both Expose and Dashboard. Once you get used to it, it's just as fast and convenient as the buttons. The only problem is that I'll occasionally bring up expose when I didn't mean to. Of course, that happened from time to time when I used the side buttons, too.

Get the MM. It's worth every penny. And the questions I get from people who come into my office are fun to answer. People can't believe it.

Dec 29, 09 - 01:36 pm Comment from: keithbporter

@grifterus
try this...
http://vladalexa.com/apps/osx/magicprefs/

this program works great for using the magic mouse to it's full potential. For expose I use four finger click. Works perfectly

Dec 29, 09 - 01:37 pm Comment from: WTFrank

I hated mine, got it as gift. I thought it would have more functionality like the iPhone screen or the Macbook touchpad. Found MouseWizard for less than $3.00, that helped a bit, sill a lot of money for removing the side button, the knob and changing the shape to a less natural feel. It's still not the puck!

Dec 29, 09 - 01:46 pm Comment from: X

This is called Infestation

Dec 29, 09 - 01:59 pm Comment from: Not Bill

@ Milan Adamov

Can you buy one on line from Apple and wait for it to arrive?

Dec 29, 09 - 01:59 pm Comment from: DLMeyer

This is the mouse that works pretty much like the trackpad on my new MacBook? No, thank you but, no. Not that I don't like surfing and such with the new trackpad features, but it fails at other tasks. Like gaming, where rapid access to the RMB is an imperative. How am I supposed to survive, much less win, if I give away the first couple of attacks to my opponent while I'm franticly trying to a) place the cursor on him and b) trying to locate the corner or the command button?
No ... I'll stick with a more generic "mouse" until the software catches up. Which it will, because this "swipe" stuff is AWESOME ! ! !

Dec 29, 09 - 03:14 pm Comment from: breeze

To extend the functionality of Magic Mouse:

Try BetterTouchTool

BetterTouchTool Documentation

http://blog.boastr.net/?page_id=255

Dec 29, 09 - 03:39 pm Comment from: HughB

For gaming get a Windows computer or and Xbox. The Mac is for production. I really like the new mouse for my CAD work. I find it far more accurate than any I have used before. No problem to have multiple meese if you gotta play.

Dec 29, 09 - 03:56 pm Comment from: Lazy European

... and another solution for extended functionality of you MM: jitouch. Very nice.

Dec 29, 09 - 04:08 pm Comment from: ping

keithbporter: try this... http://vladalexa.com/apps/osx/magicprefs/

Excellent - it could use a few further improvements, but for donationware it's a really good start! grin

Dec 29, 09 - 04:28 pm Comment from: John

Best mouse I ever used!

About time Apple came out with a winner (i.e. mouse)!

Dec 29, 09 - 04:53 pm Comment from: seriously....

all you need is BETTER TOUCH TOOL
http://blog.boastr.net/?page_id=195

This guy constantly updates this program and it works great. I've tried some of the other ones but this by far the best one.

You can add gestures, and change for each Application.
i.e. safari 3finger swipe left = new tab
then iPhoto 3finger swipe left = rotate

Dec 29, 09 - 04:55 pm Comment from: seriously....

also YES magic mouse is the best mouse i have used. I can't stand all the others now. and I too keep on trying to swipe them. I had to buy a second because i love it way more than the glass trackpad.

Dec 29, 09 - 05:34 pm Comment from: rayzor

For all you blokes that want more functionality.
http://vladalexa.com/apps/osx/magicprefs/

Dec 29, 09 - 05:49 pm Comment from: MarkyMark

I must be one of about 3 people on the planet who loves the Mighty Mouse. I picked up the Magic as soon as it was available, but I'm just not that impressed, and I really don't like its sharp edges.

Dec 29, 09 - 06:08 pm Comment from: Milan Adamov

@ Not Bill

Unfortunately, there are no online stores for this part of Europe. When I was in Switzerland in early December I've been there for five days only, Magic mouse delivery time for Swiss Apple Store is 7 to 10 days. And no, you can not buy it on Swiss store and have it sent to anywhere out of Switzerland.

Dec 29, 09 - 06:41 pm Comment from: reecelopezuk

I got a magic mouse and as for expose as I loved the buttons on the side of the mighty mouse, I have downloaded an app called magicprefs and am now just using the two finger click for expose and the three finger click for spaces I found it confused it too often using taps and that the zoom function didn't work very well. The mighty mouse is so much better as you don't have the problem of the scroll wheel not working smile

Dec 29, 09 - 10:14 pm Comment from: mike

Uh oh, Paul Thurrott, get over here quick... people are using the Magic Mouse!

Dec 29, 09 - 11:28 pm Comment from: iKyle

Gunk-free. No uncleanable ball. Great! Went through three of the Mighty Mouse - both wired and wireless. All junk, all gone now.

The Magic Mouse coolness factor is very high, but Apple's control panel and lack of settings totally SUCKS! BetterTouchTool makes it usable at least. MagicPrefs didn't work for me.

Overall, a big improvement over Mighty Mouse, but it hardly "rules" mousedom.

Dec 30, 09 - 01:18 am Comment from: Ben Dover

They had tons in my Florida location today. I got one with the xmas $$’s from grammy. Woo Hoo. I friggin love it. Not much thick than an iphone! You can hold it in your hand and flick up and down through a webpage like a giant iphone screen.

Dec 30, 09 - 09:19 am Comment from: keithbporter

@reecelopezuk

I use magicpref as well. There are some gestures that do not work well. One I found for expose that works great though is the four finger click. Give that a try. I works every time for me and is faster than using hot corners.

Dec 30, 09 - 11:41 pm Comment from: John Smith

Camp out here - http://www.watchmyitems.com/?item=B002TLTGM6 and be alerted when Amazon restocks the magic mouse.

Feb 26, 10 - 04:22 pm Comment from: Viva usb Mighty Mouse

After less than 3 months of Magic Mouse and six batteries, the last set being lithiums, a waste of money, I have shut off bluetooth and plugged usb Mighty Mouse back in. I have also invested in ClickScroll Application, which to me is more ergonomically correct than scrolling with either mouse. Fingers have never been happier.

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