MacDailyNews - Where Mac news comes first

 MacDailyNews Poll

Deal of the Day

5 Day Most Commented

Opinion Archive

Current Headlines

Latest Joy of Tech

  • Latest Joy of Tech!

MacNN

AppleInsider

Macworld UK

TUAW

MacRumors

Yahoo! Finance AAPL

iTunes Top 10 Albums

Mac OS X Downloads

Sun, Mar 21, 2010 - 03:19 PM EDT  —  AAPL: 222.2499 (-2.4001, -1.07%)  |  NASDAQ: 2374.41 (-16.87, -0.71%)

MacDailyNews’ idea worked like a charm: Microsoft pays for free Saks shop window ads - for Apple
Wednesday, November 25, 2009 - 09:43 AM EDT

72 Hour Apple Black Friday SaleYesterday, while covering the announcement that Saks and Microsoft has teamed up on Windows 7-powered holiday windows displays, we immediately had an idea:

Let's help make those windows interactive while giving some excellent holiday shopping advice with a constant stream of "Get a Mac" tweets. Like we just did. Note: Just include the hashtag #holidaywindows in any tweet and "Get a Mac" along with any other holiday wishes ("right down the street, look under the glass cube," etc.) that you wish to impart. wink - MacDailyNews, November 24, 2009, 4pm EST.

Our post that started the avalanche was simple and straightforward: "#holidaywindows Get a Mac!"

Well, shortly thereafter, our idea took off like wildfire, check out the #holidaywindows twitter stream.

For reference, the Saks Fifth Avenue's shop windows displays look like this:


Direct link to video via YouTube here.

Some of the tweets shown in Saks' #holidaywindows twitter stream windows, sponsored by Microsoft:
• Turn right, go to the Apple Store and enjoy computing again
• Stop the insanity! Get a Mac
• If you are buying a new computer with 7ista, why not get a Mac and relieve the holiday headaches?
• GET A MAC
• Want to make yourself look like a dumbass? Get Windows 7. If not, get a Mac, problem solved.
• This display is powered by an Apple Mac.
• Get a Mac - It's perfect with your iPhone!
• Have a wonderful holiday season: walk down to columbus circle and get a Mac!
• Santa Claus is a Mac User...why aren't you? HO! HO! HO! 5th Ave Apple Superstore open 24 hours NYNY
• this is how easy it is to hack a PC.
• When I managed Windows machines I was losing the will to live. Switched to Mac, Never looked back! Mac is Happiness.

This is yet another example of the total lack of attention-to-detail and forethought that is endemic to whatever Microsoft touches.

MacDailyNews Note: Microsoft astroturfers have since been dispatched to Twitter to try to cover the company's ill-conceived marketing mistake with pro-Microsoft, pro-Windows tweets. You know what to do.

Bookmark and Share

Always -- Free ground shipping with orders over $50 at the Apple Store.

Reader Feedback: = registered.
Unregistered users: Feedback from multiple usernames are subject to deletion. Off-topic and posts from suspected astroturfers will be removed.

Reader feedback page 1 of 1 pages:
Nov 25, 09 - 10:55 am Comment from: G4Dualie

My, times have changed haven't they?

Merry Christmas!

Nov 25, 09 - 10:59 am Comment from: m159

The difference is, microsoft will be paying their astroturfers. The get-a-Mac tweeters do it just because.

Nov 25, 09 - 11:11 am Comment from: Michael

Childish, but classic! LOL

Nov 25, 09 - 11:14 am Comment from: Wha

OMG!! that's just priceless. lol

Nov 25, 09 - 11:27 am Comment from: iSquidy

I have to say that this is really immature and reflects very poorly on the Mac user community. Really you think this is cool? It' just makes you look like you have a huge chip on your shoulders.

Nov 25, 09 - 11:29 am Comment from: MacDailyNews Webmaster

@iSquidy Lighten up, Francis.

Nov 25, 09 - 11:35 am Comment from: chris f

hahahha, this made my day.. classic!

Nov 25, 09 - 11:37 am Comment from: Ludor

@iSquidy

Yeah! Giant sourcream & onion chips on my shoulders and all over me. Wooooo!!!!

(put underwear on head and runs across room)

Nov 25, 09 - 11:39 am Comment from: Desmond

A moose bit my sister once.

Nov 25, 09 - 11:44 am Comment from: Quigly

@Desmond A dingo ate my baby!

Nov 25, 09 - 11:45 am Comment from: 84 Mac Guy

As I said in my comment on this story yesterday: This has disaster written all over it.

MS ad people have to be some of the dumbest humans on earth. Don't they think through their ideas and plan for what could go wrong. Wait, what am I thinking. MS never thinks about what could go wrong, they just do shit and then deal with the mess they create afterwards.

Nov 25, 09 - 11:48 am Comment from: Spark

I got mine in early and often yesterday. It was a crack up.

PS-- Why would anyone pay a barrel load of money to promote their product in the window of Saks and not control the message? It could have been a lot worse things than "Buy a Mac" posted and displayed via that live Twitter feed.

Nov 25, 09 - 11:55 am Comment from: zippy

lmfao....this is hilarious!

Nov 25, 09 - 11:55 am Comment from: It's About Time

Case in point - "I feel drunk with power" <http://www.microsoft.com/presspass/presskits/windows7/imagegallery.aspx?contentId=Win7_printad_02>

These MS people are sure wizards when it comes to matching form with concept. wink

Nov 25, 09 - 11:56 am Comment from: iPhoneEnvy

Anyone outside of Ballmer's office who does not think this is funny has a problem with life. *cough* Isquidy *cough*

Nov 25, 09 - 12:02 pm Comment from: Handsome Smitty

"Michael
Childish, but classic! LOL"

" iSquidy
I have to say that this is really immature and reflects very poorly on the Mac user community. Really you think this is cool? It' just makes you look like you have a huge chip on your shoulders."

Okay, what planet you guys living on!?! iSquidy, get a Mac, you'll understand all the fuss.

What makes this a brilliant idea was that it worked!!! An example of all the free marketing Apple gets from its fan[atic]s.

Nov 25, 09 - 12:04 pm Comment from: qka

This has been found by the Windoze fanboys, but they are outnumber by the Apple acolytes.

The disturbing part is the language used by some louts, on both sides of the debate.

Also, some morons are posting URLs in their tweets - as if anyone is going to act on this from the display.

Nov 25, 09 - 12:15 pm Comment from: jarrettdailynews

This almost has got me to be interested in getting a twitter account, almost. Very funny stuff. Careful though, G4Dualie is going to come post something about you all being childish or some other sort of ramble. The person doesn't have a technological inclination about anything, but his opinion on your mental status is "spot" on.

Thank you

Nov 25, 09 - 12:22 pm Comment from: iQuack

just too funny! Nice! My Pick-me-up for the day!

Nov 25, 09 - 12:26 pm Comment from: krquet

Maybe I'll say it first, I don't get it.

Nov 25, 09 - 12:30 pm Comment from: Windows Developer, Mac Lover 4 Life

@MacDailyNews Webmaster

Classic. ROFL

Nov 25, 09 - 12:35 pm Comment from: Yimmie

@MacDailyNews Webmaster, love that movie. Classic indeed.

Nov 25, 09 - 12:48 pm Comment from: nynav

Please keep posting tweets so I can see what you guys look like. Winners. Nothing but winners.

Nov 25, 09 - 12:49 pm Comment from: Jim - TIV

Hilarious... And to iSquidly, seriously, get a funny bone.

Nov 25, 09 - 01:16 pm Comment from: Micro Me

@iSquidly. It may be little immature, but it's also very funny. And yes, I do have a chip on my shoulder about WIndows. It was put there by my IT dept.

Nov 25, 09 - 01:34 pm Comment from: DaveyJJ

@ nynav

OSX users are winners, that's right!

(I'll assume you meant to write, whiners, but the spell check wasn't working correctly in IE? He, he.)

Nov 25, 09 - 02:06 pm Comment from: Have fun kiddies!

twitter makes me think of titty twister and therefore I cannot join such a perverse group of tween like twits.

Nov 25, 09 - 02:15 pm Comment from: Cubert

I posted something from my Twitter account (twice) but I never saw it appear on the HolidayWindows page.

Weird.

Nov 25, 09 - 02:25 pm Comment from: Wade Smith

"MS never thinks about what could go wrong, they just do shit and then deal with the mess they create afterwards."
What!?! Since when has Microsoft ever cleaned up their shit?!

Nov 25, 09 - 02:41 pm Comment from: m159

Anyone who thinks a little playful competition means you have a chip on your shoulder, needs to read the internal microsoft emails released from the msft anti-trust investigation. The email authors, most still running this company display the most conniving, cheating, cruel, anti-competitive, and evil criminality.

Nov 25, 09 - 03:25 pm Comment from: The Other Steve

iSquidy does have a point - even though I'm laughing so hard I just fell off my chair. (better get back on my chair before you know who throws it across the room.) wink

Nov 25, 09 - 03:29 pm Comment from: The Other Steve

Microsoft's idea was to display anything anyone writes without someone checking it for for anything like. . . obscenities?!?!?

Have they lost their minds, or are they just out to lunch?

Nov 25, 09 - 04:25 pm Comment from: montex

I don't get it either. Here's what I see: a very short, unexplained video of a big screen christmas graphic with a Microsoft Windows 7 logo in the lower right corner. Nothing about it is specifically Microsoft Windows 7. For all we know, that is just a big screen hooked up to an old Mac G4 running OS 9.22. It's just a static image. It could be Linux for all we know.

Is this somehow an earth shattering moment for Microsoft? Do I need to have twitter in order to be let in on the "joke"? What is so funny about this? How about one of you hipsters explain why this has any meaning at all?

Nov 25, 09 - 04:32 pm Comment from: montex

Ok. I see. You tweet a message that gets posted on the screen so people can read pro-Mac comments on a Windows 7 display screen. wow.

I am astonished at the sheer magnitude of how clever that is. What's next? Poo poo and pee pee jokes? I'm so proud of the Mac community right now.

not.

Nov 25, 09 - 04:36 pm Comment from: Predrag

And in the latest news, Microsoft has officially stated that they are now filtering the twitter feed to this, so no more "off-topic, malicious" messages.

It took them some time, but apparently, they finally figure out they'll need to control this thing.

http://seattletimes.nwsource.com/html/microsoftpri0/index.html

Nov 25, 09 - 04:39 pm Comment from: Hint Hammer

[Anyone who thinks a little playful jab at the competition means you have a chip on your shoulder, needs to read the internal microsoft emails released from the MSFT anti-trust investigation. The email authors — most of them STILL running that company — display the most conniving, cheating, cruel, anti-competitive, and evil 'criminality'.]

If I was a Microsoft apologist I might say, "Just because MS does all those things, doesn't mean you have to do some prank to get back at them. You're acting as bad as them."

But, I'm not.

How in the hell, could I conclude that the actions were EQUAL. Only with the most twisted, circular, usual, Microsoft fanboi, logic.

Nov 25, 09 - 04:40 pm Comment from: Dancing Apeman

"Microsoft's idea was to display anything anyone writes without someone checking it for for anything like. . . obscenities?!?!?"

Or political abuse against people who voted for one party or another. Or racial abuse -- suppose a tweet popped up: "Chinese go back to Beijing: you're not welcome in Saks" or something or the sort.

Some people looking in the window who weren't very _au fait_ with technology might just assume all the messages were from the store.

Really, really stupid. So stupid Ballmer must have thought this one up. But fancy the store agreeing!

Nov 25, 09 - 04:52 pm Comment from: I am me

I half expect either Betteridge or 'Beeblebrox' to inform us that there are no Windows Fanbois.

That from their experience, only Mac zealots exist. They've never heard of Dvorak, Thurrot, Enderle, Kommando, etal..

Apparently, Mac users have no reason to be resentful of Microsoft. And they should just move along, to get along.

Nov 25, 09 - 05:13 pm Comment from: jaundiced

@montex:

I'm with you. I'm thinking most of these clowns think commercial TV sitcoms are funny too.

Nov 25, 09 - 06:56 pm Comment from: Register or Login

Finally something that makes Twitter worthwhile

Nov 25, 09 - 08:26 pm Comment from: MacTony

LOL...... funny smile

Nov 25, 09 - 09:21 pm Comment from: filter? bastards!

You can probably get around it(if it even works) by tweeting about A.pple M.acs, or, hell, maybe even just A p p l e M a c s depending on how inept MS is...

Reader feedback page 1 of 1 pages:

Always -- Free ground shipping with orders over $50 at the Apple Store.

Add Your Feedback:

Register or Login

Name:

Email: (optional)

Emoticons | Allowed HTML Tags

Remember my info   Notify me of follow-up comments?

Please enter the "MDN Magic Word" you see in the image below: