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Saks and Microsoft team up on Windows 7-powered holiday windows displays, in-store PC lounges
Tuesday, November 24, 2009 - 04:00 PM EDT

In New York City, it wouldn’t be the holidays without the annual department store window displays. Among the most famous are the windows of Saks Fifth Avenue, a holiday tradition since 1949.

For 2009, the Saks windows use some Microsoft products, including Windows 7.

MacDailyNews Take: Have Yourself A Merry Little BSOD.

This year’s windows will feature scenes from Saks’ holiday children’s book, 'Twinkle, Twinkle Little Flake' – the story of a snowflake named Twinkle. More than 20 video monitors provided by Microsoft and powered by Windows 7 will help animate some of the book’s key scenes. The windows will also feature ice-skating penguins and a voiceover of the book that is audible to passersby. In addition, holiday shoppers can tweet their holiday wishes using #holidaywindows and have them appear in the Saks windows, making the windows interactive.

MacDailyNews Take: Here's an idea: Let's help make those windows interactive while giving some excellent holiday shopping advice with a constant stream of "Get a Mac" tweets. Like we just did. Note: Just include the hashtag #holidaywindows in any tweet and "Get a Mac" along with any other holiday wishes ("right down the street, look under the glass cube," etc.) that you wish to impart. wink

Along with the display windows, Saks and Microsoft have created interactive in-store lounges for shoppers. The specially constructed lounges feature Windows 7-based PCs, with Microsoft experts on hand to answer questions about the software and hardware.



MacDailyNews Take: Answer questions or, more likely, perform wipe-and-reinstalls in order to foster the illusion of reliable, smooth-running Windows PCs.

Source: The Borg

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Nov 24, 09 - 05:04 pm Comment from: Gil

What's wrong with this picture? Kensington lock. Who would want to steal a PC notebook?

Nov 24, 09 - 05:04 pm Comment from: ron

Twinkle, twinkle little flake. Only MS could come up with something so 'flaky'.

Nov 24, 09 - 05:11 pm Comment from: Amazin1

Oh that makes sense -- show the ones you supposedly love how much you really disdain them -- give them something from Microsoft! Talk about about destroying the meaning of Christmas!

Nov 24, 09 - 05:15 pm Comment from: 84 Mac Guy

This has disaster written all over it.

Nov 24, 09 - 05:25 pm Comment from: Wade Smith

How far is this Saks from the Apple Store on Fifth?

Nov 24, 09 - 05:51 pm Comment from: acid

Where is the big ass table? Or is that too expensive for this holiday season (and not working well under 7)?

Nov 24, 09 - 05:56 pm Comment from: Deus Ex Technica

This seems.... dumb.

So, Microsoft is crowing about providing monitors (which they don't manufacture) for a Christmas window display for a store that doesn't sell consumer electronics (much less computer equipment) which includes an animated children's story that seemingly has nothing to do with Christmas, much less Microsoft.

"Relax Deus, it's a branding message."

Oh, of course! Microsoft wants to associate their brand with that of a premium retailer of high-end consumer
goods because Microsoft sells premium high end..... wait a minute...

Another confusing, erroneous piece of "we can be cool too" messaging from Microsoft.

"Your potential, our lack of self-esteem"

Nov 24, 09 - 06:09 pm Comment from: HMCIV

@MDN Take

The Borg run waaay too smoothly and efficiently to be running any flavor of Windows.

Nov 24, 09 - 06:15 pm Comment from: Deus Ex Technica

@HMCIV

You are correct. The Borg were definitely Unix. grin

Nov 24, 09 - 06:33 pm Comment from: NHL

Just checked out the Twitter link ... HILARIOUS!!

Nov 24, 09 - 06:39 pm Comment from: Buster

'Twinkle, Twinkle Little Flake' ????

I thought this was referring to Ballmer.....

Nov 24, 09 - 06:46 pm Comment from: Buster

My nuts roasting on a fire,
Jack frost nipping at your booze
Its been said
Many times many ways,
BSOD, if Windows you choose.

Nov 24, 09 - 06:48 pm Comment from: m159

Ballmer just throwing more money at trying to be cool, but he never gets it, which is why msft is never cool. As Jobs might say, cool isn't just the way something looks, it's the way it works.

Nov 24, 09 - 07:44 pm Comment from: qka

And Saks has pretensions of being a classy shopping destination.

Not any more.

Nov 24, 09 - 07:52 pm Comment from: Josh

I really wish liberals would keep their greedy hands off of Christmas.

It's Christmas!

Deal with it!

Not "Happy Holidays"...

not "Season's Greetings"...

...but Christmas!

Nov 24, 09 - 08:13 pm Comment from: Giles

@ Josh

You're right : Merry Christmas ! to you. I'm a Liberal but I agree Christmas is Christmas, not some diluted and undefined Holiday.

Nov 24, 09 - 08:13 pm Comment from: michael

just checked the tweets.
fantastically funny. most of them are get a mac tweets!

Nov 24, 09 - 08:18 pm Comment from: @Gil

"What's wrong with this picture? Kensington lock. Who would want to steal a PC notebook?"

That looks like a nice table. They locked the PC to it, so people wouldn't steal it.

Nov 24, 09 - 08:38 pm Comment from: @ Josh

For somehow dragging politics into a story about sending tweets to Saks 5th Avenue holiday window displays, you deserve to have Barack Obama hold you down while George W. Bush punches you in the balls.

@the article

That twitter page is a comedy goldmine. Although after seeing the sadsack pointing at his "I'm a PC" shirt I just feel kind of depressed now.

Nov 24, 09 - 08:39 pm Comment from: Greg

I like how Microsoft has attempted to "subtly" alter the sacred multi-color Windows logo into a classy, elegant, simple and clean back-lit white logo. Now this couldn't possibly be Microsoft once again blatantly trying to rip-off Apple. In a very public space no less. They're not just trying to "associate their brand with that of a premium retailer of high-end consumer goods..." No, they are just trying to directly associate themselves with their competition down the coast so as to confuse their huddled and idiotic masses.

Nov 24, 09 - 09:13 pm Comment from: Cubert

Oh this has "craptacular" written all over it.

Nov 24, 09 - 09:27 pm Comment from: Michael

@Josh and Giles:

You must be a couple of closed-minded, ignorant idiots!?

"Happy Holidays" and "Season's Greetings" is to refer to all the holidays that occur during this season. In case you haven't noticed, Christians aren't the only people who have a holiday around the winter solstice. Furthermore, Christians co-opted a date that was originally a pagan holiday.

Nov 24, 09 - 10:18 pm Comment from: Hm...

@ Josh and Giles:

Dies Natalis Invicti to you, too...

Nov 25, 09 - 01:06 am Comment from: breeze

MDN:

Brilliant!

Nov 25, 09 - 01:33 am Comment from: The Other Steve

Windows at Saks?

Sure, if you don't mind paying hundreds of dollars for a logo! smile

Nov 25, 09 - 03:58 am Comment from: British Mac Head

PMSL, the inevitable has happened. @holidaywindows user on Twitter. "user not found" lol wink

Nov 25, 09 - 04:01 am Comment from: British Mac Head

@michael, stop being so disghustingly politically correct dude, would a Muslim say "seasons greetings" or "happy holidays" during Ramadan or Eid? I don't think so.

Nov 25, 09 - 04:03 am Comment from: British Mac Head

Or any other religion for that matter.
And I'm not religious. I just can't stand the PC brigade. Either of them!!!

Nov 25, 09 - 05:24 am Comment from: Bartsimpsonhead

If Balmer ever considers visiting the store I'd advise the Saks staff to fit Kensington locks to the chairs too – once he sees all those tweets he might look for something to throw through the front window...

Nov 25, 09 - 10:30 am Comment from: Cubert

British Mac Head,
No. It's still there. I just posted one.

Nov 25, 09 - 02:20 pm Comment from: will

Seriously people, it's Christmas.

Microsoft provides a way for people to say a greetings to others and a bunch of Mac users have to come and do some Window bashing.

So this is why Mac users are referred to as cults. They can't even put down their differences to act nicely during Christmas.

Really mature guys.

Nov 25, 09 - 02:28 pm Comment from: Cubert

My post on that Twitter page never showed up.

Weird.

Nov 25, 09 - 02:31 pm Comment from: Cubert

will,
Thanks! Most people are saying this is immature so I'm glad you think it is mature of us.

And fun, too, twit.

Ummmm.....I mean tweet.

Nov 26, 09 - 03:06 am Comment from: MacFinder

Not Saks, but Sucks ! =)

Nov 27, 09 - 04:05 am Comment from: Jamin

Saks is not that stupid to let it go unfiltered. What's funnier, and sad is all the energy a few mac fans are spending on this.

Couldn't they be doing something useful with that time around the holidays like wishing good cheer or helping out those less fortunate.

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