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Mon, Mar 15, 2010 - 10:49 AM EDT  —  AAPL: 223.51 (-3.09, -1.36%)  |  NASDAQ: 2358.99 (-8.67, -0.37%)

Intel slams Apple iPhone’s use of ARM processors, says bogs down device
Wednesday, October 22, 2008 - 11:01 AM EDT

"Any speed shortcomings in Apple's iPhone were the fault of its rival chipset manufacturer ARM, a senior Intel executive said in Taiwan yesterday," Suzanne Tindal reports for ZDNet Australia.

"'The shortcomings of the iPhone are not because of Apple,' Intel's director of ecosystems for its ultra-mobility group Pankaj Kedia said at the Intel Developer Forum in Taipei, Taiwan. 'The shortcomings of the iPhone have come from ARM,'" Tindal reports.

"The comment followed statements from Shane Wall, Intel's VP, mobility group and director strategic planning, platform architecture and software, ultra-mobility group, on the device's lack of oomph. 'Any sort of application that requires any horse power at all and the iPhone struggles,' he said," Tindal reports.

"The discussion came after Wall's keynote. 'If you want to run full internet, you're going to have to run an Intel-based architecture,' he had said, claiming that Intel processors achieved two to three times the performance of ARM equivalents," Tindal reports.

Full article here.

[Attribution: AppleInsider. Thanks to MacDailyNews Reader "Judge Bork" for the heads up.]

MacDailyNews Take: Obviously smarting from not being able to get into iPhone and also from being dumped for NVIDIA's much more powerful graphic chips in Apple's new MacBook, Intel sounds like they're due for an attitude adjustment right about now. And Apple has just the guy to deliver it.


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Oct 22, 08 - 11:05 am Comment from: Snapper

OKay Mr Wall what about battery life, it is a phone first.

Oct 22, 08 - 11:06 am Comment from: Ouate de Phoque

Ahhh..... The third stage of house sex after marriage!

Oct 22, 08 - 11:06 am Comment from: MikeK

"Intel slams Apple iPhone,"

----------------

Actually, if you read the article, that's not what they did at all.

Oct 22, 08 - 11:25 am Comment from: @mikek

your right. They slammed apples use of ARM processors in the iPhone. Read the WHOLE head line and stop paraphrasing.

Oct 22, 08 - 11:28 am Comment from: almux

Childish! Intel knows well that Apple will use the best AND at the best price... So, Intel, go back to work, know.

Oct 22, 08 - 11:32 am Comment from: John

mmmm. What Wall doesn't mention is the cost in battery life that using these Intel processors would cause. Hell, I'm sure if batter life were no issue, Apple would use a Core 2 Duo processor in the iPhones.... but of course we'd get a bit frustrated with the "5 minutes of talk time" rating!

Oct 22, 08 - 11:32 am Comment from: Viktor

The IBM G5 is a lot faster than any Intel processor, do you want to put it in an iPhone????

My iPhone performs wonderfully, I have it jailbreaked and it runs Sega Genesis, PSP and NES simulators very well.

Oct 22, 08 - 11:32 am Comment from: HMCIV

This would be big news if Intel praised Apple for using ARM processors. wink

Oct 22, 08 - 11:37 am Comment from: tt

Yes its totally ridiculous that apple chose a CPU that was one third the price of yours, more efficient, and in more handheld devices than yours.... just crazy..

make more efficient chips intel.. stop refabbing the Pentium III and get on with it already....

Oct 22, 08 - 11:43 am Comment from: JAYGEE

'and also from being dumped for NVIDIA's much more powerful graphic chips in Apple's new MacBook'

What, so MacBooks don't have Intel chips in them at all?

Oct 22, 08 - 11:47 am Comment from: MacIntel

I agree with Intel. I have been an iPhone owner since the 2nd day they went on sale (iPhone 1.0). iPhone 1.0 was great. iPhone 2.0 (the firmware update) is crap. Sorry Apple, but you fricken blew this one. My iPhone is so dang unresponsive now it is a chore to use. iPhone 1.0 was a joy to use. 2.0 is a frustration! I feel like I'm using a beautifully designed interface on top of Windows Mobile as far as response is concerned.

Apple, put in a faster CPU or fix your code or both!

Oct 22, 08 - 11:55 am Comment from: KenC

@Macintel, what are you talking about? Take your iPhone 3G to a Genius Bar to have it looked at . I have both EDGE and 3G iPhones and there's no difference in UI speed.

As for Intel slamming ARM, did Intel even offer a chip for smartphones when Apple sourced their chip for the iPhone? And, is this about Steve saying the iPhone was a netbook, so that now the Intel salesman wants to put an Acorn chip into Apple's netbook?

Oct 22, 08 - 11:57 am Comment from: iPhone User

MacIntel,

Update your iPhone. You sound like an idiot:

- Report: Apple’s iPhone 2.1 Software fixes pretty much everything - September 16, 2008
- Apple’s iPhone, iPod touch 2.1 Software looks and feels like a winner - September 13, 2008
- Hands on: Apple iPhone 2.1 Software Update - September 12, 2008
- Apple releases iPhone 2.1 Software Update - September 12, 2008

Oct 22, 08 - 11:57 am Comment from: Jeremy

If you read the fine print also, the new silicon from Intel has a *separate* (not described) "power management chip" on the board to make it work.

So even this new effort by Intel seems to suffer from the main problem that all it's other efforts suffered from, i.e. - poor power management.

Power management needless to say, is the main strength of the ARM, the main reason why it currently dominates the mobile market, and the main reason why Apple chose it over the Intel solutions.

With the new multi-core ARMs, and the new PSemi acquisition making an Apple employee of arguably the best chip designer that ever lived, (who specialises in innovative power management techniques BTW), I think I know which horse I would back in this race.

Oct 22, 08 - 12:06 pm Comment from: appaulmac

News just in: Intel Slams Apple's new MacBook and MacBook Pro: says to get the full graphic experience they should have used ATI on the motherboard....

Oct 22, 08 - 12:11 pm Comment from: Synthmeister

"Wall believed the situation was unlikely to change anytime soon, saying Intel was two years ahead of the rival company…"

So, remind me, how many Intel Atom Phones are out there?

From Google: "Chip giant Intel doesn't reckon its Atom chip family will be ready for mobile phones until 2009-2010"

Oct 22, 08 - 12:44 pm Comment from: Jeff

@MacIntel

I am with you, I just reloaded my iPhone, it freezes all the time under 2.1, drops calls constantly (This could be a Rogers issue) even though the signal strength is at peak, and I am really tired of deleting the same e-mails 5 times a day until my Mac removes them from the Mail server.

Oct 22, 08 - 12:58 pm Comment from: Lord Fontleroy

I'm with Mike Nevin on this one....

Spitfires.....

Oct 22, 08 - 01:24 pm Comment from: shen

"I agree with Intel. I have been an iPhone owner since the 2nd day they went on sale (iPhone 1.0). iPhone 1.0 was great. iPhone 2.0 (the firmware update) is crap"

so lets get this straight.....

you agree with IBM about the chip choice, because your phone worked great before you changed the software.

ladies and gentleman of the jury, the defense rests on the prosecutions statement.....

Oct 22, 08 - 01:33 pm Comment from: Spark

This just sound silly when developer after developer talk about the amazing power of the iPhone.

Oct 22, 08 - 01:35 pm Comment from: Vic

@ MAcintel
I used to have the same problem some times (a very few), the problem was that I had too many applications of files (I some times use my iPhone as a flash drive with the help of "DISKAID" app). Once I clean up some memory, it runs fine again. Text messaging is a little slow, but nos as much as Nokias and Sonys...

Oct 22, 08 - 02:09 pm Comment from: jtc

@Vic
I had a bunch of useless apps.... it would crash my iphone often and it was annoying... then I whiped it clean.. installed the apps I use and all worked well... then the last update came out said to fix issues with many 3rd party apps on the phone... oh well. it works well for me still. Waiting for copy paste.. and being able to click links within AIM on the iphone. Would be nice features

Oct 22, 08 - 02:56 pm Comment from: CD

Is it Apple's fault that Intel can only skim down their already skimmed down Celeron to have anything even close to something skimmed down to meet the battery life a revolutionary smartphone requires?
Intel wants to make a processor everybody can use, yet the iPhone is in a category by itself at the moment. They worked with Apple on the Air, why couldn't they work with Apple on the iPhone? The Atom sounds good, but it seems that Intel wasn't up to speed...feeling all powerful with Apple in the bag, they got all lazy and such. Apple, having gotten in quicksand with Motorola, will never do that again, and is keeping their options open. If I was Intel, I wouldn't criticize Apple's hardware...instead, I would cater the buffet table to them first because they are first at this moment. Pride and arrogance are companies biggest downfall.
Soon, Apple can just buy Intel and control the whole sack of potatoes. But instead, they will probably just invision and invent a whole new industry and products to go along with it. That is the difference between Apple and the rest.
Verizon CEO...weep at your arrogant pride...Apple came to you first.

Oct 22, 08 - 03:03 pm Comment from: Willie G

@Jeff,

Your issues do sound like they have to do with Roger's. I haven't had a single dropped call since 2.1, and have never had any issue with my e-mail at all... I delete it or read it from the iPhone, and when I go later to my MBP, the emails are in perfect sync.

I can attest this not only for my phone, but for the 10 of my co-workers who own iPhones also.

I will say that I had a spate of crashes last week, and I was getting a bit frustrated, when it occurred to me that I hadn't turned my phone off in nearly 2 months, a quick re-boot and everything is stable once again.

Oct 22, 08 - 03:30 pm Comment from: TowerTone

'Intel slams' is code for Islams ntel.
Go tell it on the mountain.

Oct 22, 08 - 03:36 pm Comment from: TowerTone

Oh, and when my 1G iPhone had the problems discussed here, I deleted ALL the apps, rebooted, then completely reset it, and like was said, added only a few apps at a time.

I now have 60 native and added apps and links on 5 screens.
Very seldom have a problem.

How 'bout that Briefcase app?
Much easier than Air Sharing, but maybe not as stable.

Oct 22, 08 - 03:46 pm Comment from: MPC Guy

I think Safari would crash less often if the iPhone had more powerful processors. Same goes with Mail and all the other apps.

Oct 22, 08 - 03:49 pm Comment from: Brau

@ victor
"The IBM G5 is a lot faster than any Intel processor, do you want to put it in an iPhone????"

Absolutely! Then I could use my iPhone as a hair dryer too! wink

Oct 22, 08 - 04:14 pm Comment from: POd

'If you want to run full internet, you're going to have to run an Intel-based architecture,'

So is this why we don't get Flash on iphone?

Oct 22, 08 - 10:25 pm Comment from: Jeff

I reloaded my iPhone last night and today everything but the mail issues seems to have gone away. So for now it looks like the iPhone is like my Windows computer and needs a regular purge and rebuild. I don't have the same issue with my Mac and both are running a variant of OS X.

Oct 23, 08 - 10:43 am Comment from: Joe the plumber

Hmm... can the Chinese even pronounce Ultra Mobility Group?

Oct 23, 08 - 06:55 pm Comment from: TowerTone

Jeff
Try deleting the offending mail account on your iPhone. After a few minutes, add it back. This helped fix my .Mac problems awhile back. Might work for others types of mail accounts.
(this is assuming it is synced somewhere else)

GMail has a different problem I hear.

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