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Sun, Mar 21, 2010 - 04:35 PM EDT  —  AAPL: 222.2499 (-2.4001, -1.07%)  |  NASDAQ: 2374.41 (-16.87, -0.71%)

CNBC’s Jim Goldman expects Apple to go ‘nuclear’ with $899 MacBook model tomorrow
Monday, October 13, 2008 - 10:50 AM EDT

"Apple ends every press release with the boiler plate line that the company 'ignited' the personal computer revolution. And with Tuesday's new family of laptops, the company may pull the nuclear option: a sub-$1,000 laptop," Jim Goldman reports for CNBC.

"I'm expecting an $899 MacBook model, based on the sources I'm talking to," Goldman reports.

"Why nuclear? Because it stands to have an explosive impact on the PC market. A device not too expensive that it alienates an ever more skittish consumer; not too cheap, ala sub-$500, that it soils the aspirational brand that Apple has become; but a high-end, slick device with the Apple bloodline priced just right that a big chunk of the market goes for it whether its mildly uncomfortable doing so or not," Goldman reports. "The Goldilocks price point."

"I've spoken to several people inside and outside Apple about what to expect, and while no one is ready to go on the record about any of this, they're all telling me the same thing: Apple is ready to play in sub-$1k. That's a big deal and about time," Goldman reports.

"Apple shares jumped big time on Friday because of their paltry valuation. Today they're jumping because of the whiff of fundamentals creeping its way back through Wall Street. Business continues in Cupertino despite the Wall Street Tsunami," Goldman reports. "Innovation continues in Cupertino as well."

Full article here.

[Thanks to MacDailyNews Readers "Judge Bork" and "JES42" for the heads up.]

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Oct 13, 08 - 10:53 am Comment from: macdailyuser

Hello BIGTIME Christmas sales.

Oct 13, 08 - 10:58 am Comment from: Nick Fury

"Jim Goldman expects Apple to go ‘nuclear’ . . ."

Not to be supercritical, but that Little Boy is just MAD and fission for something to say. Let's keep an ion it anyway. It could mushroom into something big atoll costs. The rest of the industry might go ballistic.

Oct 13, 08 - 11:02 am Comment from: Crazylegs

$899? I thought everyone was talking $799?

Oct 13, 08 - 11:12 am Comment from: thethirdshoe

You can thank Mr. J. C. Penney for everything that ends with "99"
2.99 899 etc. He invented it.

Oct 13, 08 - 11:22 am Comment from: John

Apple stands for innovation. No other computer company does it like Apple. Apple's Stock should be re-valued at a price of $200 a share, not $135.

Oct 13, 08 - 11:26 am Comment from: Macintosher

Oh yes, here comes a Jobs grin.

Oct 13, 08 - 11:28 am Comment from: Macaday

And Apple sits on 24,000,000,000 US$ ('ish) as at the end of September...

Oct 13, 08 - 11:29 am Comment from: @macdailyuser

"Hello BIGTIME Christmas sales."

Goodbye $800 used Powerbook G4s; in fact, the entire high-priced used Mac market. It's about damn time.

Oct 13, 08 - 11:30 am Comment from: Macaday

"Apple's Stock should be re-valued at a price of $200 a share, not $135."

If it were your job to make these predictions for your customers, what would you do when $200 carries a risk rating of 80 and $135 carries a risk rating of 20?

Oct 13, 08 - 11:36 am Comment from: ralph from berlin

i think some of the pro-apple analysts and pundits want to bring the price-expectations down a a little therefore the 899 price-point they always mention. but of course the big rumor all over rhe internet is 799. i think they dont want to have hell break loose all over the blogoshpere if apple only comes out with something $100 more expensive than that.

Oct 13, 08 - 11:40 am Comment from: Jubei

Bring it on Apple. Ballmer will go online and say it will never sell, never....

Oct 13, 08 - 11:49 am Comment from: Bluefin

Oh Nick,

I'm sure you're having a blast at this, but I don't think the rest of us can withstand the bombs you've been dropping on us.

Once again, you missed the glowing news in the story. Madman Cramer has glowing things to say, and he's trying to spark some interest? But no, you want to fire it up and glow in the moment.

Well, I for one will not.

Emit it, you're just lost here...

Are we gonna sit here and absorb all this?

Oct 13, 08 - 11:50 am Comment from: Bluefin

Madman Cramer is not the Fat Man you think he is.

Oct 13, 08 - 12:00 pm Comment from: web d-ziner

about the used market:
Each time a new product comes out with a price drop of $100 to $200, I keep thinking that the used market should come down but it never really does right away, or at least significantly.

Is is me or does it seem like some people pay to much for used macs?

It seems like you can get more recent refurbs direct from apple for the same price some people are asking for on the used market!!

ha! mdn secret word: used - how à propos

Oct 13, 08 - 12:01 pm Comment from: HMCIV

@Nick Fury

Goldman doesn't grasp the concept of "nuclear". An $800 macbook is nice, but won't create nearly the fallout the iPhone did in the Smartphone sector. Goldman's credibility is bombing and the guy radiates disappointment on a mass scale. The only thing going critical here is his reaction which is as wide as a Three Mile Island.

So for everyone else, just keep you head under your desk the drill is almost over.

Oct 13, 08 - 12:07 pm Comment from: Nick Fury

Bluefin & HMCIV:

I'm in shock! Waves of retaliation! This is truth decay!

Oct 13, 08 - 12:08 pm Comment from: qka

Where are all the irrelevant political diatribes today?

We can only suppose all those flamers are government employees and have the day off. (Columbus Day in the US, Thanksgiving in Canada. Would one of friends to the north please confirm that?)

Oct 13, 08 - 12:21 pm Comment from: silverwarloc

@Nick Fury:

Are you sure you are not Ampar?

Oct 13, 08 - 12:38 pm Comment from: Nick Fury

I plead the fifth or I need a fifth. Either way.

Oct 13, 08 - 12:39 pm Comment from: Raymond in DC

A Macbook for $899? Wow. And why didn't I put my Pismo on the market before its value melted away?

Oct 13, 08 - 12:43 pm Comment from: ken1w

> Apple is ready to play in sub-$1k. That's a big deal and about time

I believe there was a $999 iBook model. If this rumor is true, then this is the first sub-$1000 Intel notebook, although $999 seems like a more likely price, not $899

Oct 13, 08 - 12:44 pm Comment from: DavidEGo

A little slow today, eh?
My iPhone says Apple Stock is up $16.44 as of 12:43 PM (EDT). Your feed says it's up $8.47. Come on keep up horsey!

Oct 13, 08 - 12:56 pm Comment from: Cubert

If Apple does price the entry level MacBook at 899, it's Ballmer's ass that is going to go ballistic on his toilet.

silverwarloc,
If the shoe fits.....

Oct 13, 08 - 01:09 pm Comment from: Quad Core

'You can thank Mr. J. C. Penney for everything that ends with "99"'

But do you know why??

Oct 13, 08 - 01:09 pm Comment from: Nick Fury

". . . it's Ballmer's ass that is going to go ballistic on his toilet."

A loaded statement?

Oct 13, 08 - 01:44 pm Comment from: Gosh

Do we really want ordinary people on our platform? Most will have come from a lifetime on Windows XP and its predecessors and have a very limited expectations and probably not able to appreciate the ease it works and opportunities it can create.

In many ways Vista's relative failure has done the Mac no favours because people have stuck with XP and that's not so different to 95, and thus peoples view of "PC's" is locked in times past.

The thought of people buying these new laptops because they're hip and shiny and then not appreciating them is awful.

What benefit does this push for volume bring, beside lower profits?

Oct 13, 08 - 02:35 pm Comment from: Hg Wells

Nick, et al, are speaking a language I suspect just flows right over the head of most posters here, certainly of most others generally. Basic info about nuke issues is not taught anymore. I personally talked to a public school TEACHER in Los Angeles a few years ago who did not even know what an atomic bomb was. "Isn't that what blew up the building in Oklahoma City?" she asked? No. It wasn't. I have again spoken directly to someone heading an emergency preparedness office who scoffed, even laughed out loud, at a question as to whether there was a contingency in place for handling a nuclear attack by either terrorists or others. He felt that the earthquake preparations in place were enough to handle any "emergency." The normal process is to wait until a calamity happens and THEN prepare for the next one. Idiots.

Oct 13, 08 - 02:40 pm Comment from: Wow

"In many ways Vista's relative failure has done the Mac no favours"

If by relative failure you mean Vista's 18% and rising every month installed base? Or to look at it another way, more Vista PCs going into the market each month than Apple sells in a year.

That's a problem Apple would like to have.

Oct 13, 08 - 02:46 pm Comment from: KenC

$799 for educational buyers, $899 for retail.

Oct 13, 08 - 03:53 pm Comment from: bon

OK, I gotta say it. This price drop rumor is just that-- a rumor.

Financial analysts announcing too-good-to-be-true prices and features in the days leading up to an Apple event is standard fare. It usually leads to artificially depressed stock in the days after an event, even though Apple just released cool new products. It's just a game.

Goldman hasn't a clue what MacBook's price is going to be. He's reading the same news we're all reading.

Oct 13, 08 - 09:28 pm Comment from: Martin

"Nuclear Sub 1000", sounds great.

Oct 14, 08 - 06:42 am Comment from: Drop

Lets face it, to mean anything a drop would need to be to at least $899

That's only $200 off the current price and still $550 more then the least expensive Intel laptops which start in at about $350. A drop to $999 would induce yawns. A drop to $899 is nice, but still no big news. A drop to $699? Now that would be Nuclear.

And remember in the bottom end of the market spec doesn't matter much. the $349 entry level laptop achieves for the end user 90% of what spending another $750 on a Mac does.

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